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Management Tools For Leaders: Red Ocean/Blue Ocean Strategy

Rich Gee Group

They present analytical frameworks and tools to foster an organization's ability to systematically create and capture "blue oceans"—unexplored new market areas. Great examples of Red Ocean companies are McDonald’s and Southwest Airlines. In addition to their pricing, cancellation, and service structure, no other airline comes close.

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Celebrating 10 Powerful HR Leaders

HR Digest

Their success is the result of an unwavering leadership acumen in the face of a hyper-competitive market. Julie Weber, Vice President and Chief People Officer, Southwest Airlines. This article was published in the April 2019 issue of The HR Digest magazine. Diane Gherson, CHRO, IBM. Helena Gottschling, CHRO, RBC.

Power 75
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Make Work Fun Again

Lead Change Blog

A survey of leadership and workplace articles today will inevitably find people encouraging each other to find their passion in their work. One of the best examples of this is the world-famous Pike Place Fish Market in Seattle.

Sports 170
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Success Begins with Quality Customer Service

Chart Your Course

But eConsultancy’s 2013 Cross-Channel Marketing Report found that 70 percent of business owners feel acquisitions are definitely more expensive than retention. An airline sending text messages to customers about flight delays or billing departments sending reminder of upcoming invoices are two examples of anticipatory service.

Quality 182
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Moving on from ROI to ROE, a Return on Empathy

Strategy Driven

As a result significant business resources are wasted buy an over-reliance on market research that poses only rational questions but neglects to probe customers’ emotional reactions that lie hidden within their answers. He is the author of the book, Empathetic Marketing published by Palgrave. The Need for Caring Relationships.

ROE 50
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0511 | Larry Downes: Full Transcript

LDRLB

We’re glad to hear that you thought the article worked as an entire book. We wanted to make sure we gave enough in the article to get people interested in the book, but we obviously didn’t want to give away everything good in the article. That’s sort of what the article did. I’ve really enjoyed that for this book.

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The Secret of Lousy Service and Why it Happens

Strategy Driven

Ever get poor service at an airline? It happens because the people who work at the airlines are undertrained, poorly managed, feel put upon by their management and their leadership, underpaid, rarely if ever praised, and are exposed to constant customer complaints. What’s your proactive marketing approach to loyalty?