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Leadership Lessons in Southwest Airline’s Fall From Grace

Modern Servant Leader

There are leadership lessons in Southwest Airline’s fall from grace. The company has been a servant-leadership darling since it’s inception and co-founder Herb Kelleher applied the principles for decades before stepping down as CEO in 2001. Southwest Airlines Fall From Grace. Bad (Weather) Luck.

Airlines 188
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Leadership Lessons in Southwest Airline’s Fall From Grace

Modern Servant Leader

There are leadership lessons in Southwest Airline’s fall from grace. The company has been a servant-leadership darling since it’s inception and co-founder Herb Kelleher applied the principles for decades before stepping down as CEO in 2001. Overscheduling All airlines overbook their flights.

Airlines 130
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First Look: Leadership Books for October 2023

Leading Blog

H ERE'S A LOOK at some of the best leadership books to be released in October 2023 curated just for you. When Facebook made "Move fast and break things" an informal company motto, it fueled a widely held belief that we can either make progress or take care of people, one or the other.

Books 275
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Management Tools For Leaders: Red Ocean/Blue Ocean Strategy

Rich Gee Group

Tool #5 - Red Ocean/Blue Ocean Strategy This week, let’s understand how companies position themselves in the marketplace to succeed - The Red Ocean/Blue Ocean Strategy. Summary: Strategic moves create a leap in value for the company, its buyers, and its employees while unlocking new demand and making the competition irrelevant.

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Key Traits of Challenger Brands that Allow Them to Punch Above Their Weight

Leading Blog

That punch is what gives brands what they most want from their branding, marketing, and advertising — a response. In an industry where mattresses are always on sale, we knew the brand had to do something to disrupt the market. Their advertising and marketing communications look and sound different from their competitors.

Brand 287
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In Marketing, the “C” Word Cannot Exist

In the CEO Afterlife

Many years ago I read Theodore Levitt’s The Marketing Imagination. In the book, the renowned marketing professor said there was no such thing as a commodity, only people who think like commodities. This served me well as a branded coffee marketer. Differentiation is the name of the marketing game. Few deliver it.

Marketing 257
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Can Small Business learn from the American Airlines Merger?

Women on Business

The American Airlines merger gives us a great example of what do look for in a partnership and what we should avoid. This merger will give American Airways access to new markets, expanded human capital resources and more flight capacity. When we partner with other companies we should be seeking similar things.

Airlines 196