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Southwest Airlines’ Julie Weber on What It Means To Create a Purpose-Driven Culture

HR Digest

A desire to act with courage, persevere and innovate; the ability to put others first, and a fun-LUVing attitude – these are the values that Southwest Airlines, the World’s Most Loved Airline, looks for in its employees and fosters through its talent management. What does it take to maintain a sense of purpose at Southwest Airlines?

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You Can’t Engage Employees by Copying How Other Companies Do It

Harvard Business Review

Indeed there is a good deal of evidence that using such individual incentives actually creates self-interest, lowers trust, results in poor teamwork, and diminishes commitment. It must be lived by top management as exemplified in their behavior and in the design of their management and human resource policies and practices.

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Are Business Schools Creating Higher-Ambition Leaders?

Harvard Business Review

They start with the development of the company's purpose and strategy, and then proceed to design performance management, business and human resource policies, and leadership development practices that are tied to essential human values that then comprise an integrated whole.

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Case Study: Challenge the Boss or Stand Down?

Harvard Business Review

Within weeks he had secured a contract with a major airline to accelerate kiosk rollout in 20 airports and buy software upgrades across their locations. Given the market opportunities in the Eastern region, Tom and his team will have the most-aggressive growth targets — 15% for the airline, hotel, and car rental markets combined.