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Management Tools For Leaders: Red Ocean/Blue Ocean Strategy

Rich Gee Group

They present analytical frameworks and tools to foster an organization's ability to systematically create and capture "blue oceans"—unexplored new market areas. Great examples of Red Ocean companies are McDonald’s and Southwest Airlines. They offered consistent, superior-quality burgers and virtually invented the drive-thru.

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Success Begins with Quality Customer Service

Chart Your Course

Moreover, the 2012 Accenture Global Consumer Pulse Research Study found that 63 percent of consumers said the quality of customer service received is the most important factor when choosing a brand. Speed Versus Quality. Live Chat Online. Customers always have and will be the most valuable asset of every successful business.

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S.O.C.I.A.L. Media Principles

Modern Servant Leader

When actor/director Kevin Smith ( Clerks , Dogma and more) was removed from a Southwest Airlines flight, because the crew believed he was large enough to require two seats, Smith blasted Southwest on Twitter. The airline apologized to Smith for any offense. Southwest Airlines responded with integrity to Kevin Smith's complaints.

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Is It Fun Being Led by You?

Lead Change Blog

The last thirty years of business history have been characterized by giant leaps in quality. We learned the quality lessons of Edward Deming, Joseph Juran, and Phil Crosby as well as the lean thinking lessons of James Womack. Customers today assume what they buy will be laced in high quality. Fun Leaders Are Real.

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Celebrating 10 Powerful HR Leaders

HR Digest

These qualities are evident in the 10 men and women who’ve achieved a spot in The HR Digest’s 2019 list of the 10 Powerful HR Leaders. Their success is the result of an unwavering leadership acumen in the face of a hyper-competitive market. Julie Weber, Vice President and Chief People Officer, Southwest Airlines.

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Featured Leading Voice: Chip Bell

Lead Change Blog

Helping the CEO of Southwest Airlines launch a best-selling book. He thinks these are the most important qualities in leaders: humility. ” The books Chip has found most helpful for his professional life include Watership Down by Richard Adams, Marketing for Business Growth by Ted Levitt, and The Purple Cow by Seth Godin.

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Is Your Leadership Creating an Energy Crisis?

The Practical Leader

Poor Managers Enervate, Effective Leaders Energize Management at an airline with deteriorating customer satisfaction issued a directive urging staff to smile and be nicer to passengers. Yet despite our very tight job market, highly effective “magnet companies” attract and hang on to good people.

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