Strategy Driven

MAY 9, 2014

Learning how to use lead-generation marketing to your advantage requires planning and forethought. You need to think through your management strategy before beginning efforts to improve lead generation in your company. Overall, the goal for lead-generation marketing should be to use as many tactics as possible to your advantage.

Goal 63

Goal Planning Strategy Tactics 63

Strategy Driven

MARCH 19, 2014

Document management software can put important documents at your fingertips in seconds and help you keep everything organized. But which document management solution would work best for your office? Here are three tips to help you understand how document management software can help and which features you’ll need to make it work.

Document 64

Document Software Operations Management 64

Strategy Driven

MARCH 29, 2012

Below are just a few of the follow-on impacts sales can have on an organization that ultimately affect the bottom line: Organizational Values – Selling to entities whose values significantly contradict those of the business sends a powerfully negative message to entire workforce. Books typically valued from $14.95 – $29.95

Marketing 66

Marketing Document Mission Statement Core Competence 66

Strategy Driven

SEPTEMBER 25, 2014

Their understanding of the market allows them to start businesses with a high degree of insight about both their potential customers and competitors.”. Then, you might wonder why so many companies are getting it so wrong when it comes to how they market to them. Books typically valued from $14.95 – $29.95

Brand 63

Brand Advertising Diversity Competitive Advantage 63

Strategy Driven

NOVEMBER 26, 2014

When I began to buy and sell commercial real estate in 1968 I was told that the market had been weak for years, and I was foolish to even consider that kind of investment. The market soon improved dramatically. During that period, most people were transfixed by the seemingly unlimited growth potential in the derivatives market.

Real Estate 81

Real Estate CPA Travel Competitive Advantage 81

Strategy Driven

OCTOBER 2, 2013

Most Asian companies, large and small, have a fixed hierarchy among their employees and management. from Northwestern University, Kellogg Graduate School of Management and his M.Sc. Books typically valued from $14.95 – $29.95 Book value is not guaranteed. Smart Marketing for Small Businesses.

Competitive Advantage 67

Competitive Advantage Content Marketing Newsletter 67

Strategy Driven

NOVEMBER 7, 2014

Power Stars to Light the Business Flame , by Hank Moore, encompasses a full-scope business perspective, invaluable for the corporate and small business markets. It is a compendium book, containing quotes and extrapolations into business culture, arranged in 76 business categories. Books typically valued from $14.95 – $29.95

Strategy 87

Strategy Budgeting Risk Management Strategic Planning 87

Strategy Driven

SEPTEMBER 25, 2013

from Northwestern University, Kellogg Graduate School of Management and his M.Sc. Books typically valued from $14.95 – $29.95 Book value is not guaranteed. If you enjoyed this article, let us keep you up-to-date on other newly published insights by signing up for our complimentary StrategyDriven Newsletter.

Open-book 59

Open-book Competitive Advantage Marketing Content 59

Strategy Driven

OCTOBER 3, 2014

Clarify management values. Usually, management has not yet articulated their own individual values, let alone those of the organization. This process helps to define and develop value systems to create success. Books typically valued from $14.95 – $29.95 Book value is not guaranteed.

Mission Statement 78

Mission Statement Benchmarking Tactics Strategic Planning 78

Strategy Driven

MARCH 28, 2014

Some commentators felt the move to New Coke was a marketing gimmick to regenerate interest and sales in the brand after sales erosion due to the “Pepsi Challenge” taste test campaign. Similarly, Philip Morris renamed itself Altria when it was trying to position the company more as a food marketer and less as a tobacco company.

Brand 58

Brand Marketing Engineering Competitive Advantage 58

Strategy Driven

DECEMBER 5, 2014

It opens your services to additional market niches. Power Stars to Light the Business Flame , by Hank Moore, encompasses a full-scope business perspective, invaluable for the corporate and small business markets. It is a compendium book, containing quotes and extrapolations into business culture, arranged in 76 business categories.

Diversity 84

Diversity Budgeting Open-book Risk Management 84

Strategy Driven

SEPTEMBER 5, 2014

Power Stars to Light the Business Flame , by Hank Moore, encompasses a full-scope business perspective, invaluable for the corporate and small business markets. It is a compendium book, containing quotes and extrapolations into business culture, arranged in 76 business categories. Books typically valued from $14.95 – $29.95

Succession 77

Succession Due Diligence Budgeting Risk Management 77

Strategy Driven

SEPTEMBER 18, 2013

from Northwestern University, Kellogg Graduate School of Management and his M.Sc. Books typically valued from $14.95 – $29.95 Book value is not guaranteed. If you enjoyed this article, let us keep you up-to-date on other newly published insights by signing up for our complimentary StrategyDriven Newsletter.

Open-book 58

Open-book Competitive Advantage Marketing Content 58

Strategy Driven

JULY 11, 2014

This article was written in one hour, just before the impending deadline. Power Stars to Light the Business Flame , by Hank Moore, encompasses a full-scope business perspective, invaluable for the corporate and small business markets. Books typically valued from $14.95 – $29.95 Book value is not guaranteed.

Energy 71

Energy Strategic Planning Succession Humphrey 71

Strategy Driven

JANUARY 2, 2015

The ‘brand’ is a marketing term. Customer experience” comes right out of marketing surveys, which rarely ask for real feedback or share the findings with company decision makers. It is a compendium book, containing quotes and extrapolations into business culture, arranged in 76 business categories. About the Author.

Strategy 50

Strategy Strategic Planning Budgeting Risk Management 50

Strategy Driven

JULY 31, 2015

Managing one location has it's own challenges like keeping up with all of your departments including Human Resources, sales, marketing and the like. With the development of modern business management solutions, it is easier than ever to stay connected with your teams all over the world. Create relationships and ask for help.

Tips 50

Tips Globalization Compliance Competitive Advantage 50

Strategy Driven

JANUARY 17, 2014

As a result significant business resources are wasted buy an over-reliance on market research that poses only rational questions but neglects to probe customers’ emotional reactions that lie hidden within their answers. He is the author of the book, Empathetic Marketing published by Palgrave. Book value is not guaranteed.

ROE 50

ROE ROI Letter Airlines 50

Strategy Driven

OCTOBER 17, 2013

Movies like Thor Dark World and The Avengers actually have significant business value in their themes and characters. If you don’t learn from them, or if you don’t leverage these obstacles to make your organization stronger, it may very well go down in defeat, whether that be market share loss, bankruptcy, or even a shutdown.

Leadership 80

Leadership Competitive Advantage Crisis Learning-by-Doing 80

Strategy Driven

SEPTEMBER 18, 2014

If you are a recent college graduate entering the job market after spending the summer backpacking through Europe or taking some downtime, you are facing a tight labor market. Candidates who are unprepared for interviews are a constant source of irritation to hiring managers. Books typically valued from $14.95 – $29.95

Advice 63

Advice Reference Competitive Advantage Benchmarking 63

Strategy Driven

NOVEMBER 15, 2013

Recognizing this fundamental difference, Universal changed its marketing from promoting what it wanted consumers to experience to a testimonial to what the experience was already providing. No longer focusing on their marketing platform – “ride the movies”– they built a new strategy – “Experience an extraordinary escape at Universal.” .’

Press Release 50

Press Release Marketing Human Needs Advertising 50

Strategy Driven

DECEMBER 20, 2013

While workplaces are swiftly becoming more and more advanced in cloud computing, using social media for marketing purposes, and generally becoming au fait with modern technology, there is one area which is sadly lacking when it comes to technological advancement. Books typically valued from $14.95 – $29.95

Succession 63

Succession Talent Management Software Human Resources 63

Strategy Driven

OCTOBER 21, 2013

The FIRST thing to cut is executive pay, then management pay, then eliminate middle management as needed. Books typically valued from $14.95 – $29.95 Book value is not guaranteed. Please consider the environment before and after printing this article. Name and address information required.

Customer Loyalty 63

Customer Loyalty Reputation Loyalty Competitive Advantage 63

Strategy Driven

DECEMBER 23, 2013

Innovation begins with management; by fostering a culture that prioritizes innovation, creativity is incentivized among team members. Customer centricity: It’s been proven that companies that prioritize their customers see greater business results and continually bring more innovative products to the market. About the Author.

Organization 58

Organization Open-book Innovation Technology 58

Strategy Driven

AUGUST 4, 2014

You say you must become an expert at what you’re trying to sell to have any hope of future success but what I’m selling requires loads of previously acquired knowledge and the ability to implement that knowledge in a world where the market is constantly changing. Books typically valued from $14.95 – $29.95

Retail 67

Retail Price Customer Loyalty Learning-by-Doing 67

Strategy Driven

DECEMBER 30, 2013

Michael Unetich is President of TIP Solutions, a Chicago-based software company building a patented set of software and firmware technologies around call handling and management. He started several successful entrepreneurial ventures, possesses experience in software design and marketing, and has extensive experience in angel investing.

Entrepreneur 50

Entrepreneur Competitive Advantage Software Tips 50

Strategy Driven

JUNE 2, 2014

What is your sales team doing this year to dominate the market and the competition? What are you doing to create real value for customers and prospects in your sales presentation? Coach them; don’t manage them. Books typically valued from $14.95 – $29.95 Book value is not guaranteed.

Customer Loyalty 50

Customer Loyalty Reputation Loyalty Competitive Advantage 50

Strategy Driven

SEPTEMBER 27, 2013

Some compile complex Customer Relationship Management algorithms to develop and maintain these relationships. The challenge of sustaining long-term value pushes businesses toward considering short-term relationships as the easiest route to profits. The Powerful Role of Trust. And if trust is lost, the relationship is lost as well.

Aaker 63

Aaker Short-term Marketing Benchmarking 63

Strategy Driven

FEBRUARY 28, 2013

StrategyDriven Podcasts focus on the tools and techniques executives and managers can use to improve their organization’s alignment and accountability to ultimately achieve superior results. These podcasts elaborate on the best practice and warning flag articles on the StrategyDriven website. Book value is not guaranteed.

Advertising 59

Advertising Competitive Advantage CEO Career 59

Strategy Driven

APRIL 17, 2014

A surprising fact is that the number one carriers of Sales Call Reluctance are sales managers, sales trainers, and motivational speakers. For example, in a training a sales manager says, “We all know people hate talking to sales people” or “Get out and sell, but don’t be a salesperson!” Book value is not guaranteed.

Competitive Advantage 68

Competitive Advantage Learning-by-Doing Training Content 68

Strategy Driven

NOVEMBER 25, 2013

I define churn as management’s inability to keep customers loyal. Why doesn’t management have the intestinal fortitude to present that as a dollar amount? Customer relationship management is the most purchased, least-used, and least-adopted software in the history of computers. Where’s the value? Show me the value.

CRM 58

CRM Customer Loyalty Competitive Advantage Belief Systems 58

Strategy Driven

DECEMBER 12, 2014

Training staff in online marketing may help you to improve this area of your business and, in turn, attract new customers. For instance, Spearhead Training specialises in sales training , Dale Carnegie Training in leadership training, and New Horizons in project management training. Books typically valued from $14.95 – $29.95

Training 50

Training Talent Management Competitive Advantage Content 50

Strategy Driven

DECEMBER 18, 2014

EnableSoft, is engaged in offering game changing software products and services to the business and financial services industry, healthcare and a dozen other markets. Books typically valued from $14.95 – $29.95 Book value is not guaranteed. Relate Articles: StrategyDriven Human Performance Management Forum.

CRM 70

CRM Software Efficiency Learning Curve 70

Strategy Driven

APRIL 14, 2014

Will senior or executive management buy in? Books typically valued from $14.95 – $29.95 Book value is not guaranteed. If you enjoyed this article, let us keep you up-to-date on other newly published insights by signing up for our complimentary StrategyDriven Newsletter. Can you deliver? Will it work?

Reputation 63

Reputation Loyalty Proposal Customer Loyalty 63

Strategy Driven

JANUARY 19, 2015

SECOND FAILURE: The sales process is at odds with you AND the market. FORTH FAILURE: Senior management has not endorsed or used the process. Senior management won’t use the process themselves. No proof that the system or process actually works in your market. Books typically valued from $14.95 – $29.95

System 50

System Process Open-book Customer Loyalty 50

Strategy Driven

MAY 15, 2015

Widget manufacturing companies team with retail management experts to open a string of widget stores. Managing mergers, acquisitions and divestitures. Here are some examples of Joint-Venturing: Producers of energy create an independent drilling or marketing entity. Books typically valued from $14.95 - $29.95

Cooper 50

Cooper Open-book Tourism Telecommunications 50

Strategy Driven

JUNE 26, 2014

But after a number of processes are selected with this ‘whoever is interested’ approach, leaders and process Improvement practitioners see that it would make sense to select processes that are underperforming, would provide increases in market share and revenue, or would directly support key strategic initiatives.

Process 57

Process Strategy BPM Metrics 57

Strategy Driven

JANUARY 16, 2014

Apple also made this mistake, and until the advent of the iPod, the company was relegated to being a small player in a vast market. For years Apple focused on the PC market, and while their products may have been “insanely great,” they never gained more than a minor share of the market. Book value is not guaranteed.

Chief Executive Officer 50

Chief Executive Officer Competitive Advantage Open-book Software 50