First Friday Book Synopsis

NOVEMBER 7, 2012

Here is an excerpt from an article by Peep Laja featured by the Conversion XL website. To read the complete article, please click here. * * * You want to be persuasive. The power to influence people to get what you want is sometimes all it takes to be successful. These are some tactics, discovered [.].

Tactics 70

Tactics Influence Article Power 70

Strategy Driven

NOVEMBER 7, 2011

In his book entitled Influence by Robert Cialdini he explains that one of the most influential words in the English language is ‘because’. If you enjoyed this article, let us keep you up-to-date on other newly published insights by signing up for our complimentary StrategyDriven Newsletter Copyright 2007-2011 by StrategyDriven, Inc.

Strategy 70

Strategy Kotter RASCI Motivation 70

Harvard Business Review

OCTOBER 5, 2011

Tighten your connection simply by letting them know you're thinking about them, as prompted by an interesting article you read (you can send them a link related to their business or a personal hobby), following up on a previous conversation ("you mentioned you were going to speak at a conference — how did it go?")

Cialdini 13

Cialdini Customer Loyalty Long-term Newsletter 13

Harvard Business Review

OCTOBER 18, 2016

In their HBR article, “ Five Ways to Hold the Right Kind of Attention ,” authors John Hagel III and John Seely Brown contend that “attention provides leverage,” which is what you will need to break people away from their current activities. In his book, Influence: The Psychology of Persuasion , author Robert B.

How To 8

How To Audience Cialdini Open-book 8

Harvard Business Review

JUNE 1, 2017

Robert Cialdini identified six principles of persuasion that can be used in any setting. You can also use emotions to make appeals. If you consider emotional appeals the work of unsavory salespeople, think again. All leaders need to persuade people to take action.

Management 8

Management Cialdini Motivation Team 8

Harvard Business Review

NOVEMBER 4, 2011

In his classic HBR article, " Harnessing the Power of Persuasion " Robert Cialdini outlines a number of variables involved in an individual's ability to influence others.

Proposal 11

Proposal Cialdini Execution Influence 11

Harvard Business Review

FEBRUARY 3, 2017

In his seminal book Influence: The Psychology of Persuasion , Robert Cialdini shares a psychology study showing that once people place their bets at the racetrack, they are much more confident about their horse’s chances than they were just before laying down the bet. Make a public commitment. All you have to do is change your mindset.

Books 8

Books Library Open-book Cialdini 8

Harvard Business Review

APRIL 11, 2016

Robert Cialdini’s book Influence: The Psychology of Persuasion shows the tremendous benefits to understanding social psychology. But the information itself was valid and worth studying. I know I’m not alone in saying we need to pay more attention to interpersonal relationships and politics.

Politics 8

Politics Cialdini Open-book Career 8

Harvard Business Review

OCTOBER 11, 2012

Jim Collins introduced new rigor to the evaluation of business leadership in his instant classic Good to Great , with a research team reviewing "6,000 articles and generating 2,000 pages of interview transcripts." Robert Cialdini, Influence: The Psychology of Persuasion.

Books 22

Books Cialdini Christensen Collins 22

Harvard Business Review

OCTOBER 11, 2012

Jim Collins introduced new rigor to the evaluation of business leadership in his instant classic Good to Great , with a research team reviewing "6,000 articles and generating 2,000 pages of interview transcripts." Robert Cialdini, Influence: The Psychology of Persuasion.

Books 18

Books Cialdini Christensen Collins 18

Harvard Business Review

MAY 13, 2015

One of the most powerful forms of influence, according to psychologist Robert Cialdini’s famous analysis, is authority — often derived from perceived expertise. In just an hour or two a week , you can begin to demonstrate how you think about the issues facing your field and sharing your unique point of view.

Cialdini 8

Cialdini Reputation Goleman Emotional Intelligence 8

Harvard Business Review

MARCH 14, 2016

Robert Cialdini’s research on commitment and consistency shows that if we publicly commit to a goal we are more likely to honor it because it becomes part of our identity and we dislike operating in ways that contradict that identity. Commit to being better at candor and feedback and share a plan to get there.

Organization 8

Organization How To Cialdini Schein 8