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A Culture of Trust

Coaching Tip

Cialdini, author of The Psychology of Persuasion (William Morrow, 1993). Related articles. The rule says that we should try to repay, in kind, what another person has provided us." Robert B. Source: Paul J. Zak: Trust Factor: The Science of Creating High-Performance Companies. Workplace Culture is Key. Do You Love Your Job?

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Givers give without expectation of immediate return.

Coaching Tip

Cialdini, author of "The Psychology of Persuasion" (William Morrow, 1993). Related articles. Rule for Reciprocation: "One of the most potent of the weapons of influence around us is the rule for reciprocation. The rule says that we should try to repay, in kind, what another person has provided us." Your Social Media Press Kit.

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Great Leaders Embrace Office Politics

Harvard Business Review

Using emotion, spin, or relationships to influence others feels unfair, even if there is convincing research that shows they can be effectively applied strategically and ethically. Robert Cialdini’s book Influence: The Psychology of Persuasion shows the tremendous benefits to understanding social psychology.