Strategy Driven

JANUARY 12, 2024

Video is transforming business-to-business (B2B) and business-to-customer (B2C) communications. They reduce travel costs, enable remote work and learning, and make meetings more personal. This makes social media video one of the most effective marketing tools for 2023. An I/O device provides a solution.

Video 98

Video B2C B2B Brand 98

Eric Jacobson

MARCH 18, 2013

Here are his answers : Question : When you consider all the Business-To-Consumer (B2C) companies in the U.S., Develop meaningful metrics. Arrogance + Ignorance = Irrelevance We live in a time when the line between B2B and B2C is eroding. What is B2B or B2C truly about any way? Identify the gap. Define the strategy.

B2B 55

B2B B2C Technology CRM 55

Strategy Driven

JUNE 9, 2014

The internet and its immediate access to any information – including one’s reputation – the economy, Google and online searchability in general, social media, smart phones, one-click buying, Amazon feedback and other ratings sites, and smarter customers and consumers both B2B and B2C. DEVELOP AND MAINTAIN A PRISTINE REPUTATION.

Customer Loyalty 63

Customer Loyalty B2C Reputation CRM 63

Harvard Business Review

JULY 31, 2014

Consider Adobe’s new content-marketing strategy. So Adobe invested in R&D and made some analytics-based acquisitions in order to develop a platform to make that possible. Dubbed the Marketing Cloud, this new platform would enable websites to show the right images to the right customers at the right time. Marketing'

Content 9

Content Marketing B2C Early Adopters 9

Harvard Business Review

JULY 30, 2013

In every start-up, finding initial product-market fit is a magical moment. You dive deep into a customer development process, working closely with a few customers who feed you requirements and are willing to trial an imperfect product that is evolving quickly. I''ll discuss each one below. 1) Enterprise Sales.

Marketing 8

Marketing Productivity Products Learning Curve 8

Harvard Business Review

SEPTEMBER 25, 2018

When companies expand into foreign markets, they need to gain the trust of local business partners and prospective customers in order to succeed. Both of these approaches, however, are time-intensive, requiring executives to spend weeks or months in foreign markets. William Andrew/Getty Images. A New Type of Local Partner.

Influence 8

Influence B2B Globalization Webinar 8

Harvard Business Review

APRIL 26, 2011

Much of the conversation about customer-centricity focuses on business-to-consumer (B2C) firms. Companies like Salesforce.com, Philips, and Oracle have appointed chief customer officers, while many other B2B players have embarked on enterprise-wide efforts to improve their marketing, sales, and support interactions.

B2B 15

B2B Airlines Travel Stage-Gate 15