Strategy Driven

JANUARY 12, 2024

Video is transforming business-to-business (B2B) and business-to-customer (B2C) communications. They reduce travel costs, enable remote work and learning, and make meetings more personal. The critical technologies making this possible are lowering latency and enabling remote access to video content. An I/O device provides a solution.

Video 90

Video B2C B2B Brand 90

Eric Jacobson

MARCH 18, 2013

Here are his answers : Question : When you consider all the Business-To-Consumer (B2C) companies in the U.S., Develop meaningful metrics. Arrogance + Ignorance = Irrelevance We live in a time when the line between B2B and B2C is eroding. What is B2B or B2C truly about any way? Identify the gap. Define the strategy.

B2B 56

B2B B2C Technology CRM 56

Strategy Driven

JUNE 9, 2014

The internet and its immediate access to any information – including one’s reputation – the economy, Google and online searchability in general, social media, smart phones, one-click buying, Amazon feedback and other ratings sites, and smarter customers and consumers both B2B and B2C. DEVELOP AND MAINTAIN A PRISTINE REPUTATION.

Customer Loyalty 63

Customer Loyalty B2C Reputation CRM 63

Harvard Business Review

APRIL 26, 2011

Much of the conversation about customer-centricity focuses on business-to-consumer (B2C) firms. To understand the work, first you need to understand an airport's business model: its real customer isn't travelers, but the airlines that rent the gates and terminals, much like a mall owner leases space to retailers.

B2B 15

B2B Airlines Travel Stage-Gate 15

Harvard Business Review

JULY 31, 2014

So Adobe invested in R&D and made some analytics-based acquisitions in order to develop a platform to make that possible. A team of 20-plus experts traveled the world, posting blogs and speaking at digital-marketing forums. BIM is complex, expensive, and still in development. Adobe then went on a content-marketing spree.

Content 10

Content Marketing B2C Early Adopters 10

Harvard Business Review

SEPTEMBER 25, 2018

And they can be very expensive — in addition to overseas business travel, local distribution partner relationships require significant up-front investment to get started and to manage effectively. They spend their days developing new content — videos, photos, blog posts, and podcasts — and engaging their followers.

Influence 10

Influence B2B Globalization Webinar 10

Harvard Business Review

SEPTEMBER 21, 2011

Amazon, and eBay in B2C commerce and Covisint and GS1 in B2B. They're failing to take control and develop a plan. Four main factors go into developing and positioning an app strategy: Brand. Global travelers don't want to be hampered by license limitations that make content inaccessible. Think of Yahoo!, Technology.

Brand 12

Brand B2C Market Segmentation Travel 12