Harvard Business Review

APRIL 26, 2011

Much of the conversation about customer-centricity focuses on business-to-consumer (B2C) firms. That's exactly what Portuguese airport operator ANA Aeroportos de Portugal did in its quest to attract more major airlines and connecting routes. The team kicked off by conducting in-airport interviews with travelers.

B2B 15

B2B Airlines Travel Stage-Gate 15

Harvard Business Review

JULY 19, 2017

In 2015, Boeing launched the Aerospace Data Analytics Lab in partnership with Carnegie Mellon University to develop AI technology for airlines. However, when planes travel around the world, communication starts to breaks down. These are amazing technologies with great promise for any level of executive in any B2C or B2B company.

USP 8

USP Airlines Productivity Products 8

Harvard Business Review

JULY 30, 2013

You dive deep into a customer development process, working closely with a few customers who feed you requirements and are willing to trial an imperfect product that is evolving quickly. With no travel budget and no field offices, the numbers pencil out nicely. To that point, a well-run telesales operation will be super metrics-driven.

Marketing 8

Marketing Productivity Products Learning Curve 8

Harvard Business Review

OCTOBER 21, 2013

A food company, for example, outfits vehicles with entire kitchens to demonstrate the most effective and creative ways to use its specialty food ingredients in food service operations. Many products can be complicated to operate or dangerous if used incorrectly, and a van can save a customer from traveling to a training center.

B2B 8

B2B B2C Education Travel 8

Harvard Business Review

NOVEMBER 19, 2013

Traditionally, companies have found ways to navigate these challenges internally, in research and development (R&D) divisions like the famed Xerox PARC , founded in 1970, or through programs that encourage employees to dedicate a small percentage of their time to side projects, as 3M began doing in 1948. A Different Approach.

Innovation 8

Innovation Company Entrepreneur Constraint 8

Harvard Business Review

OCTOBER 2, 2012

Founded in 2000 by Stephen Kaufer and Langley Steinert, Boston-based TripAdvisor is a travel website that provides reviews and other information for consumers about travel destinations around the world. In founding TripAdvisor, Kaufer wanted to take his hard core engineering skills and apply them to vertical search in travel.

EBITDA 8

EBITDA Engineering Travel Business Model 8