Harvard Business Review

APRIL 26, 2011

Much of the conversation about customer-centricity focuses on business-to-consumer (B2C) firms. That's exactly what Portuguese airport operator ANA Aeroportos de Portugal did in its quest to attract more major airlines and connecting routes. The team kicked off by conducting in-airport interviews with travelers.

B2B 15

B2B Airlines Travel Stage-Gate 15

Harvard Business Review

JULY 19, 2017

However, when planes travel around the world, communication starts to breaks down. These are amazing technologies with great promise for any level of executive in any B2C or B2B company. Crossing the Digital Divide. Sponsored by DXC Technology. How the best companies get up to speed. From there, it only gets worse.

USP 8

USP Airlines Productivity Products 8

Harvard Business Review

OCTOBER 21, 2013

A food company, for example, outfits vehicles with entire kitchens to demonstrate the most effective and creative ways to use its specialty food ingredients in food service operations. Many products can be complicated to operate or dangerous if used incorrectly, and a van can save a customer from traveling to a training center.

B2B 8

B2B B2C Education Travel 8

Harvard Business Review

JULY 30, 2013

B2C sales and customer acquisition efforts are a different matter (and one I''ll perhaps address in a future blog), but for B2B, those three models are the most common pattern. With no travel budget and no field offices, the numbers pencil out nicely. To that point, a well-run telesales operation will be super metrics-driven.

Marketing 8

Marketing Productivity Products Learning Curve 8

Harvard Business Review

NOVEMBER 19, 2013

Masala has been at Kuoni, a leading travel services company, since 2007, and is known for frequently shaking things up. On this project, an exploration of B2C opportunities in a market beset with digital new entrants, digital was important. A Different Approach.

Innovation 9

Innovation Company Entrepreneur Constraint 9

Harvard Business Review

OCTOBER 2, 2012

Founded in 2000 by Stephen Kaufer and Langley Steinert, Boston-based TripAdvisor is a travel website that provides reviews and other information for consumers about travel destinations around the world. In founding TripAdvisor, Kaufer wanted to take his hard core engineering skills and apply them to vertical search in travel.

EBITDA 8

EBITDA Engineering Travel Business Model 8

Harvard Business Review

APRIL 24, 2012

But instead of adopting multiple martial art styles, more B2C companies are using mixed business models, or MBM, to win. Many were perplexed in late 2007, when Google announced they would build a mobile operating system, seemingly far afield of their core online advertising model. MMA is the sport of fighting.".

Business Model 9

Business Model Advertising Retail Supply Chain 9