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Why Isn’t your Start-up Getting any Customers?

Joseph Lalonde

Missing your Product-Market Fit. Product-market fit is the biggest reason why a lot of companies happen to fail. If you know that the product that you are offering is simply not aligned with the wants or even the needs of your audience, then it doesn’t matter how good your marketing efforts are. Poorly Trained Staff.

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A List of Referrable Keynote Speakers and Topics to Consider for Your Next Conference

Great Results Team Building

Jessica Pettit – challenges assumptions about the type of people who drive change Justin Jones-Fosu – insight into the art and science of human engagement. Heather Younger – helps organizations create safe spaces and a culture of listening.

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The Importance of Testing in an E-marketing Campaign

Women on Business

The same principles apply to e-marketing: before rolling out a campaign to a large audience, test it on a small one. How does their e-marketing supplement their traditional marketing? Create a Benchmark Traditional direct marketing always uses a control piece as the benchmark, generally with an A/B split test.

Marketing 162
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6 Proven Revenue-Boosting Tactics for Modern Businesses

Strategy Driven

As market dynamics evolve and consumer preferences shift, businesses are constantly searching for new strategies to increase their earnings. Implementing a data-driven approach means analyzing market trends, consumer behavior, sales metrics, and other relevant data to make informed choices.

Tactics 111
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The Best Marketing Strategies That Every Startup Should Consider

Strategy Driven

Given this, the one aspect where startups get trumped by big corporations is marketing. Unable to spend as affluently as the big companies, their product/services hardly get any recognition in the vast market. To rise up from this major problem, here are some of the vital marketing strategies that every startup should consider.

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Email Marketing

Coaching Tip

According to Marketing Sherpa's 2011 Email Marketing Benchmark Survey, nearly two-thirds of marketers are expecting their email marketing budgets to grow in 2011. Ten percent of more than 1,100 marketers surveyed say their companies' email marketing spend will rise by at least 30 percent.

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Understanding How Organizations Can Measure Digital Success

Tanveer Naseer

including digital marketing success. The digital marketing promise has always included the ability to measure the impact of your online marketing dollars. Delivering on this promise has been a challenging activity that many leaders grapple with when measuring digital marketing benchmarks for success.

CPA 261