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Serve Memorably

Strategy Driven

The FIRST thing to cut is executive pay, then management pay, then eliminate middle management as needed. Meanwhile, customers need help, service, and answers. Do you understand it’s ALL about customer loyalty (not customer satisfaction)? Books typically valued from $14.95 – $29.95

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StrategyDriven Podcast Episode 45 – Marketing & Sales: Closing the Value Gap

Strategy Driven

StrategyDriven Podcasts focus on the tools and techniques executives and managers can use to improve their organization’s alignment and accountability to ultimately achieve superior results. how Accelerator Selling addresses the customer’s desired focus on business results. Books typically valued from $14.95 – $29.95

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Tough sales issues, and not so tough (but not so easy) answers.

Strategy Driven

Customer loyalty. Coach them; don’t manage them. MAJOR CLUE: The quality of salespeople and willingness of management to help and support are more than half of the answers. Books typically valued from $14.95 – $29.95 Book value is not guaranteed. When it’s with a customer!

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Old way or new way? Only one way works. My way.

Strategy Driven

The only people who don’t know that are other sales trainers, recently released old-world sales tactics books that are still trying to convey old messages, and several million salespeople still trying to cold call, pitch the product, overcome objections, and close the sale. Teach customer loyalty, not customer satisfaction.

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The old way or the new way? It’s really not a choice anymore.

Strategy Driven

Give me a weekly value message, not another sales message. Earn customer loyalty. Loyalty is earned slowly over time. Loyalty is gained with quality of product, ease of doing business, availability of people, online alternatives to both purchasing and service, speed of response, and value received.

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It’s a GREAT year so far… or is it?

Strategy Driven

I’m asked one question more than any other: “Jeffrey, how can I better manage my time?” I’m going to write a book on time management entitled, You Already Know What to Do, You’re Just Not Doing It. You don’t need a course in time management (which by the way I consider the biggest waste of time). About the Author.

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All airlines are the same, except for their people.

Strategy Driven

Alaska Airline’s leadership and management is ‘by example’ not ‘by the book.’ ’ All employees feel valued and are happy to serve. And customers love it. Books typically valued from $14.95 – $29.95 Book value is not guaranteed. Why is this eye opening?