Eric Jacobson

AUGUST 2, 2020

Marketing , is a must-read book for you to learn how to stand out from the crowd and attract, engage, and win more customers and clients. Plus, the book provides you a clear 21-day marketing launch plan. First published in 2013, this is a book I refer to often and find its practical action steps still relevant today.

Marketing 89

Marketing Tactics Entrepreneur Reference 89

Tanveer Naseer

DECEMBER 18, 2012

It was published shortly before the stock market crash which preceded the Great Depression. In a public newspaper column Drucker predicted a rosy future and a bull market. That must have been difficult for him and it was the last time he attempted to predict the stock market. Drucker Avoided Leadership.

Drucker 277

Drucker Marketing Leadership Short-term 277

In the CEO Afterlife

APRIL 9, 2018

And finally, the ability of publishers to effectively market every new book is a luxury of the past century. Beyond the challenge of breaking into the industry, the newbie author who lands a book deal faces the daunting task of marketing their baby. Lucky for me, marketing was an integral part of my past life.

Books 235

Books Review Blog Industry 235

Tanveer Naseer

JUNE 19, 2012

There’s no question that social media is becoming an important channel through which organizations can share and converse with their audience, as well as attract potential new customers for their products/services. Is it a good idea for organizations to create a social media policy and if so, what should be the focus of such a policy?

Media 203

Media Organization PR ROI 203

N2Growth Blog

NOVEMBER 17, 2010

In today’s post I’m going to explore responsibility as it relates to social media – the responsibility that comes with living in the real world vs. a perpetual state of virtual reality. As most of you know, I’m a big fan of social media.

Media 417

Media Blog Audience Ryan 417

Modern Servant Leader

DECEMBER 3, 2013

I’ve been working on a big project for you, that I’m excited to say is finally ready to share: Paradigm Fl i p : Leading People, Teams, and Organizations Beyond the Social Media Revolution. My new book releases Tuesday, December 10th. About the Book. Who this Book is For. This book is going to turn some heads.”

Books 213

Books Servant Leader Media eBook 213

In the CEO Afterlife

JULY 2, 2013

Many years ago I read Theodore Levitt’s The Marketing Imagination. In the book, the renowned marketing professor said there was no such thing as a commodity, only people who think like commodities. This served me well as a branded coffee marketer. Differentiation is the name of the marketing game.

Marketing 257

Marketing Levitt Telecommunications Brand 257

Eric Jacobson

OCTOBER 12, 2014

Debbie Laskey has 15 years of marketing experience and an MBA Degree. She developed her marketing expertise while working in the high-tech industry, the Consumer Marketing Department at Disneyland Paris in France, the non-profit arena, and the insurance industry. First, there is the "what''s social media" mistake.

Media 80

Media Brand Books Collins 80

N2Growth Blog

APRIL 2, 2010

If you find all the noise around social media to be confusing, rest assured that you’re not alone. Blogging since 2002, being actively involved in digital marketing since the early 90′s, and being online since the days of the ARPANET I have a bit of history with most things digital.

Media 325

Media Blog Tools Influence 325

Great Leadership By Dan

JULY 2, 2020

Guest post from Brad Chase : No business subject garners more attention than leadership. There are endless leadership books, classes, websites and more. And that includes the other critical components of great leadership. The second component is market potential, how much profit can be made in your business.

Succession 303

Succession Leadership Class Strategy 303

Let's Grow Leaders

JUNE 12, 2015

Although many companies caution workers about using social media, utilizing sites like Twitter and LinkedIn can go a long way in positioning you within your own company and as a leader in your industry. Obviously you need to be smart about how you use social media. This is a guest post by LGL Community member Scott Huntington.

Media 180

Media Career Conference Industry 180

Kevin Eikenberry

APRIL 6, 2014

You may have seen the story on 60 Minutes, or seen the stories throughout the media all week. There has been a big conversation about the idea that the Stock Market is being “rigged” by high frequency trading. That is the thesis of the new book Flash Boys: A Wall Street Revolt by Michael Lewis. […].

Marketing 181

Marketing Skills How To Media 181

Rich Gee Group

JANUARY 12, 2011

home about rich our team news our fans services executive coach business coach speaking inspire media knowledge books affiliates contact Rich Gee Group 203.500.2421 The Most Inspirational Social Media I’ve Ever Seen. I know this will go viral (259,000 views since Sunday). Bravo NASA! SIMPLE AND POWERFUL. Unported License.

Media 362

Media Licensing Ethics Video 362

Lead Change Blog

JULY 17, 2019

Noted futurist Bob Johansen, author of The New Leadership Literacies , envisions that, through technology and digital interconnectivity, future organizations will become distributed, not just decentralized, and be required to “shape shift” in the midst of disruptive market conditions. Learn more and register here.

Decentralization 201

Decentralization Leadership Webinar Politics 201

HR Digest

APRIL 11, 2020

We bring to you books which every professional and career-minded woman should read once in their lifetime. These books offer valuable insight into ways to accomplish professional dreams: The Confidence Code by Katty Kay and Claire Shipman. Rock Social Media by Aliza Licht. The authors of this book spent years in the U.S.

Books 116

Books Advice PR Career 116

Rich Gee Group

FEBRUARY 16, 2023

Offer to work on new projects, volunteer for committees, and seek out leadership roles in your organization. Attend events, join professional organizations, and stay connected through LinkedIn and other social media platforms. Consider taking courses, attending workshops, and reading industry-related articles and books.

Committee 195

Committee Workshop Open-book Construction 195

Great Leadership By Dan

MAY 14, 2020

In the context of my new book, Influencers & Revolutionaries , the issues concerned have been epitomised by Greta Thunberg’s call for systematic change in her speeches at the UN, and via the global protests organised by the Extinction Rebellion movement.

Crisis 290

Crisis Brand Leadership Ethics 290

Great Results Team Building

OCTOBER 12, 2023

And, while I speak about Leadership and Workplace Culture, I realize that other topics are timely and meaningful based on an organization’s specific situation. And it is an article I will continue to update – Because at every event I get the opportunity to meet and see new speakers that might be a great fit for past clients of mine.

Conference 229

Conference Audience Diversity Ryan 229

Mike Cardus

SEPTEMBER 15, 2010

ABOUT Contact Us Create-Learning.com Get Connected Facebook LinkedIn RSS Feed Log in Join and Receive 9 Team-Building & Leadership Activities:That work and allow people to learn from the experience. Discuss and co-create techniques, processes, plans, and short-cuts to see a rapid return with using on-line social media tools.

Workshop 116

Workshop Media Marketing Team Building 116

Lead on Purpose

MAY 15, 2010

Filed under: Techology , Market-driven , Product Management / Marketing Tagged: | social media , Chris Brogan , Julien Smith , Mitch Joel , community , tribe « Leadership and learning Five championship strategies » Like Be the first to like this post.

Media 180

Media CRM Ethics Taylorism 180

Eric Jacobson

JUNE 21, 2023

With two decades of marketing experience and an MBA Degree, Debbie developed her marketing expertise while working in the high-tech industry, the Consumer Marketing Department at Disneyland Paris in France, the nonprofit arena, and the insurance industry. How does social media make it better and how does it make it worse?

Brand 65

Brand Leadership Marketing Strategy Media 65

Leading Blog

NOVEMBER 13, 2017

The elite of higher education would have us believe that leadership can be taught, especially if you are one of the privileged attending classes at a top tier university offering courses in leadership. Either way, we assume that leadership is dependent on personality traits and/or skills. Crisis leadership in action.

Leadership 161

Leadership COO Commitment Education 161

Next Level Blog

JUNE 22, 2010

» June 22, 2010 Video Book Club: The Discipline of Market Leaders One of the things that makes a strategy book really useful is when it introduces a model that you can use to organize your thinking for years to come. It’s The Discipline of Market Leaders. Main | Who’s The Boss? Keep up the great work. Click Here.

Video 129

Video Marketing Books Executive Coaching 129

LDRLB

AUGUST 2, 2011

First off, I am definitely not qualified to review a book on social media. And UnMarketing: Stop Marketing. Anyone who blatantly makes up fake praise (one review is from the “famous author who hasn’t read this book&# ), for his own marketing book has to have something interesting to say, which is why I bought it.

Marketing 92

Marketing Review Books Depreciation 92

QAspire

APRIL 22, 2022

My friend Becky Robinson, who released her first book titled “ Reach: Create the Biggest Possible Audience for Your Message, Book, or Cause ” defines reach as: “Reach is not only about creating the biggest possible audience for your work. Becky Robinson’s book offers four foundational principles of expanding your reach.

Audience 91

Audience Media Long-term Commitment 91

Terry Starbucker

JANUARY 13, 2013

The book is a fascinating deep dive into many aspects of Facebook’s meteoric success, but I was particularly interested in her perspectives on the importance of great leadership. The word “hacker” has an unfairly negative connotation from being portrayed in the media as people who break into computers.

CEO 335

CEO Word of Mouth Marketing Leadership IPO 335

Kevin Eikenberry

AUGUST 15, 2011

How to Master Business Social Media by Jeffrey Gitomer. I’m pretty active on social media, especially when thinking about, as the book subtitle suggests, business social media. I bought this book for three reasons: 1. I respect the work of the author 2. I thought this book might [.].

Media 177

Media How To Books Resources 177

Lead Change Blog

DECEMBER 7, 2015

Welcome to the December 2015 edition of the Leadership Development Carnival! For our December edition, we took a page out of last December’s Carnival of HR post and asked about books you have read which have made a difference in your leadership journey. But the books on this list were worth the effort. Let’s Get Started.

Leadership Development 150

Leadership Development Development Leadership Open-book 150

Rich Gee Group

NOVEMBER 22, 2010

home about rich our team news our fans services executive coach business coach speaking inspire media knowledge books affiliates contact Rich Gee Group 203.500.2421 RUN OUT and Get This Book Today. Okay, I’ve never met the guy, but I do love his book. I LOVE Michael Port. Super Simple Selling - How to sell.

Books 248

Books Licensing Bottom-up Ethics 248

Leading Blog

OCTOBER 14, 2019

When he took over as CEO in 2005, he laid out three strategic priorities saying it should be about the future, not the past : Recommit to the concept that quality matters, embrace technology instead of fighting it, and think bigger—think global—and turn Disney into a stronger brand in international markets. Do not fake anything.

Leadership 214

Leadership Long-term Self-aware Short-term 214

Lead Change Blog

MARCH 24, 2016

3) I’m not in the “business” of leadership so I’m not trying to sway “buyers” towards my line of thinking or “products.” ” The business of leadership, i.e. leadership development, has been around for quite a while now, and I think for the most part it’s been legitimate. .”

Leadership 150

Leadership ROI Brand Webinar 150

LDRLB

AUGUST 2, 2011

First off, I am definitely not qualified to review a book on social media. And UnMarketing: Stop Marketing. Anyone who blatantly makes up fake praise (one review is from the “famous author who hasn’t read this book”), for his own marketing book has to have something interesting to say, which is why I bought it.

Marketing 60

Marketing Review Books Depreciation 60

Women on Business

DECEMBER 17, 2010

But you’d think so when you see the proliferation of articles, everywhere, about what to do and what not to do when it comes to utilizing Social Media and your business. This year of 2010 has been a revelation to me as to the ins and outs of Social Media. The cool factor aside, Social Media can steal your time and confuse you.

Media 198

Media Press Release Discount PR 198

Great Leadership By Dan

NOVEMBER 5, 2015

For some bravery could mean facing a tough personnel decision or making investment decisions to enter a new market. This requires staying close to the customer and anticipating where the market is going. But it is achievable, and it starts with great leadership. But our definition of brave may vary widely.

Leadership 120

Leadership Micromanagement Influence Long-term 120

N2Growth Blog

NOVEMBER 16, 2010

Kevin Eikenberry ( @kevineikenberry ) opened-up voting for The Best Leadership Blogs of 2010 yesterday , and the N2growth blog was one of 11 blogs nominated for the award. I know all but one of the other nominees and would highly recommend any of them as a high quality source of leadership information.

Blog 310

Blog Leadership Depreciation Brand 310

Women on Business

JANUARY 17, 2011

The same principles apply to e-marketing: before rolling out a campaign to a large audience, test it on a small one. How does their e-marketing supplement their traditional marketing? Create a Benchmark Traditional direct marketing always uses a control piece as the benchmark, generally with an A/B split test.

Marketing 162

Marketing Press Release Direct Marketing Discount 162

Eric Jacobson

APRIL 16, 2017

To find the best business, communications and leadership books to add to my "to read" list for 2017, I reached out to some of the best experts in the field. There are so many how-to lead books on the market that it’s almost impossible to siphon out quality from the imposters, but Willett’s book stands apart as a must-read.

Books 50

Books Storytelling Leadership Consultative 50