The Practical Leader

MAY 8, 2019

That’s brand management in many companies. Companies spend big dollars on research, marketing, and promotions to attract customers. But poor service experiences don’t match the brand promise. Brand management is an inside job. They brand themselves and the workplace.

Brand 94

Brand Power Brand Management Conference 94

Kevin Eikenberry

APRIL 8, 2018

by Denise Lee Yohn Organizational culture is one of the most talked about and written about topics in leadership literature these days. The post Fusion: How Integrating Brand and Culture Powers the World’s Greatest Companies appeared first on Kevin Eikenberry on Leadership & Learning.

Brand 136

Brand Power Drucker Company 136

N2Growth Blog

JANUARY 16, 2011

Have you figured out how to apply the laws of scarcity to brand management? While a brand without exposure is not much of a brand, I consistently find that brand exposure is an aspect of brand management that is all too often overlooked as a success metric. If not, then this post is for you.

Brand 325

Brand Brand Management Blog Media 325

In the CEO Afterlife

APRIL 10, 2011

Leadership. Pursuing Entrepreneurial Companies: Grad Advice. When a company has clout, there isn’t much incentive to re-invent. The leaders of these companies aren’t ‘managing the store’; they’re building new stores. Read the company’s mission/vision statement. Read the company’s mission/vision statement.

CEO 170

CEO Advice Company Competitive Advantage 170

In the CEO Afterlife

AUGUST 6, 2013

Wouldn’t you expect greater care in stewarding brand presence, personality, positioning, single-mindedness, and strategic consistency? Some companies brand exceedingly well. The new economy has accelerated the need for change in the branding process. I am not suggesting restructuring the entire brand management system.

Brand 260

Brand P&L Human Resources Brand Management 260

In the CEO Afterlife

OCTOBER 11, 2011

Leadership. The Hard-Knock Valuation of Brand Equity Growth. by John • October 11, 2011 • Branding , Leadership , Marketing , Strategy • 0 Comments. There’s not a Brand Manager that doesn’t want to build brand equity. We settled on brand sales, market share and margin.

Brand 253

Brand CEO P&L Brand Management 253

Career Advancement

AUGUST 27, 2018

Individuals, like companies, have a brand, I told Stella. Those who are proactive at shaping their own brand identity are more likely to be recognized and to get ahead in the workplace. Then grow your personal brand by pitching an inventive new project or consistently offering your creativity in group efforts.

Brand 166

Brand Brainstorming Creativity Brand Management 166

In the CEO Afterlife

APRIL 17, 2011

Leadership. by John • April 18, 2011 • Branding , Marketing • 0 Comments. Here’s a rather fascinating little anecdote about a very famous global brand, Toblerone. Anxious to learn as much as possible about this unique brand, I sent a Brand Manager to Switzerland to interview those in the know.

CEO 204

CEO Brand Brand Management Human Resources 204

Strategy Driven

JANUARY 11, 2016

The start of a calendar year is usually a great time for evaluating the leadership and growth of your organization, and ways to take your own career or company to the next level. The Importance of a Personal Brand. Do you have an identifiable personal brand? Use this to develop steps to better manage your brand.

Career 50

Career Company Brand Long-term 50

In the CEO Afterlife

FEBRUARY 26, 2012

As a 23 year-old Macleans Toothpaste Brand Manager in 1970, my colleagues and I competed against powerhouses P&G, Colgate and Unilever. The secret to thriving against mega-company competition comes down to three potent armaments – strategy, creativity, and culture. Wherever I went, the major competitor was 20 times larger.

Creativity 240

Creativity Brand Management Marketing Resistance 240

Leading Blog

AUGUST 21, 2012

That single sentence captures the greatest challenge that executives and managers face today: keeping their people and their organizations centered on what matters most. An electrical utility executive explained his company's purpose crisply and clearly: "To be the power source of choice.". The Main Thing is critically important.

Organization 284

Organization Mission Statement How To COO 284

In the CEO Afterlife

JULY 26, 2016

Early in my career, when I worked for a couple of big companies in brand management, I joined my colleagues in nodding to the notion of taking a step back. Many were already in leadership positions or on a fast track to a higher rung on the corporate ladder. In that company, I learned how to slay Goliath.

Brand 100

Brand Learning-by-Doing Brand Management Proposal 100

N2Growth Blog

APRIL 20, 2010

Unless you are a very large enterprise it is unlikely that you have the time, money, staffing, or external professional relationships to execute a brand management strategy such as the one outlined above. Be very, very smart.

Brand 271

Brand Blog How To Public Relations 271

Coaching Tip

JUNE 15, 2015

An analysis by Korn Ferry (NYSE:KFY) shows that public companies with a higher rate of return (ROR) also employ professionals who exhibit higher levels of self-awareness. . The frequency of such blind spots was then gauged against the ROR of those companies’ stock. Building Your Leadership Brand. Related articles.

Self-aware 70

Self-aware Rate of Return Analysis Brand Management 70

Great Leadership By Dan

DECEMBER 22, 2016

Companies make blunders. It’s a win-win for consumer and company alike—one that’s hugely dependent on customer loyalty. When the company launched a new, improved wipe—one that looked different and cost more—they started shipping it to subscribers, higher price and all. Embracing Natural Strengths In Leadership & Life.

How To 120

How To Customer Loyalty Short-term PR 120

The Practical Leader

JULY 3, 2019

” The leader of a rapidly growing company asked us to help “fine tune” their service delivery. He declared that his was truly a customer-oriented company. Leaders with deep servant leadership or service ethic lead organizations with consistently high service levels. Blame Management for Poor Service.

Ethics 49

Ethics Brand Management Brand Operations 49

In the CEO Afterlife

DECEMBER 31, 2011

I began blogging about leadership, strategy, marketing and life last February. In this blog, I am not arguing against a clear definition of where a company is going and what sets it apart. You’re Not a Real Marketer until You Create a Brand [link]. Brand Managers inherit brands and manage existing franchises.

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Blog Mission Statement Strategic Planning Brand 222

Coaching Tip

JUNE 30, 2015

When author Barretta was promoted to director at a large software company, she was looking forward to attending her first leadership retreat. . Leadership Development Investments. Building Your Leadership Brand. Managing a Successful Career. Pride, certainly. Happiness, of course. Related articles.

Bond 70

Bond Team Building Team Brand Management 70

In the CEO Afterlife

MARCH 21, 2011

Leadership. Good Brands Gone Bad. by John • March 21, 2011 • Branding , Leadership , Marketing • 1 Comment. Call it a hiccup or a long-term slump; every brand faces a crisis. All the talk about BP caring for the environment was for naught because the brand’s actions violated the brand’s message.

Brand 140

Brand CEO Long-term Crisis 140

First Friday Book Synopsis

OCTOBER 11, 2015

Larry Light is the Chief Executive Officer of Arcature LLC, consultants in brand management. More recently, Light was the interim Global Chief Brands Officer of IHG.… Light was a senior executive and Board member at BBDO and President of the international division of Ted Bates.

Chief Executive Officer 70

Chief Executive Officer Brand Management Brand Globalization 70

Skip Prichard

SEPTEMBER 24, 2019

Over the past 27 years of my career in marketing, brand management and executive search + coaching, I’ve found time and again that organizations have blind-spots when hiring talent. How do you influence hiring managers to slow down and find unicorns? Only extremely nimble companies may offer on the spot. In the U.S.

Emotional Intelligence 74

Emotional Intelligence CTO Stress Exit Strategy 74

In the CEO Afterlife

JULY 16, 2015

From as far back as my days in brand management, I have held a deep affection for strategy. And when a brand or company’s positioning blurs, customers become confused. Focused companies don’t fret about “doing more with less.” Focused companies thrive by “doing less, better.”. Why is that? They Create It.

Strategy 100

Strategy Brand Brand Management Marketing 100

leaderCommunicator

SEPTEMBER 25, 2012

They’re taking a collective view of managing all the disparate parts that influence brand promise, changing the way they work and organize themselves internally so that the entire organization is focused on delivering the brand promise. So, the fusion of brand and culture. Build in accountability. Click the link below.

Brand 141

Brand Reputation Human Resources Brand Management 141

In the CEO Afterlife

OCTOBER 17, 2011

Leadership. The CEO as Chief Brand Custodian. by John • October 17, 2011 • Branding , Human Resources , Leadership , Marketing , Strategy • 3 Comments. Never in the history of marketing has there been so much talk about branding. The ramification is clutter, the enemy of brand messaging.

Brand 168

Brand CEO Stage-Gate SWOT 168

Lead Change Blog

DECEMBER 17, 2015

And, it is the dream of every brand manager. The concept of brand in this country started in the west with the branding of cattle. The golden arches today help us identify a particular fast-food restaurant; an apple with one bite removed identifies a particular computer company. Cattle shared open grazing range.

Brand 150

Brand Airlines Wilde Tools 150

LDRLB

MARCH 12, 2012

As a 23 year-old Macleans Toothpaste Brand Manager in 1970, my colleagues and I competed against powerhouses P&G, Colgate and Unilever. The secret to thriving against mega-company competition comes down to leadership of three potent armaments – strategy, creativity, and culture. They are slow. You be fast.

How To 111

How To Brand Management CEO Resistance 111

Coaching Tip

APRIL 29, 2011

Corporate leaders often fail because the organization’s structure is wrong: key players don’t have budgets or authority, the company moves too slowly and the structure promotes destructive conflict. Companies worry about losing talent – Google is losing talent to Facebook as it becomes bigger, slower and less agile.”. . Kates says.

Development 112

Development Bureaucracy Globalization Middle Management 112

In the CEO Afterlife

APRIL 13, 2016

When I was in brand management, social media did not exist. But I can tell you this: I would have had a field day with this exciting medium because I valued the power of ‘big ideas’ to infuse growth into the brands under my wing.

Marketing 100

Marketing Brand Franchising Media 100

LDRLB

MARCH 12, 2012

As a 23 year-old Macleans Toothpaste Brand Manager in 1970, my colleagues and I competed against powerhouses P&G, Colgate and Unilever. The secret to thriving against mega-company competition comes down to leadership of three potent armaments – strategy, creativity, and culture. They are slow. You be fast.

How To 95

How To Brand Management CEO Strategy 95

In the CEO Afterlife

JULY 24, 2011

Leadership. by John • July 24, 2011 • Branding , Marketing • 3 Comments. The original concept, created by Art Director Geoff Hayes in a bathtub, and perpetuated by several creative notables, has managed to stand the cruel test of time and create the 3 rd largest-selling liquor brand on the globe.

CEO 100

CEO Advertising Brand Creativity 100

In the CEO Afterlife

AUGUST 1, 2011

Leadership. Old Brands. by John • August 1, 2011 • Branding , Marketing • 0 Comments. I realize I’ve been around a long time whenever I reminisce about the brands I was associated with in my early career. The company that now owns Brylreem Hairdressing is Combe Inc., Leadership. Last Stands.

Brand 170

Brand CEO Stage-Gate Marketing 170

In the CEO Afterlife

JUNE 19, 2011

Leadership. As a young Brand Manager, I pounced on consumer insecurities, pumping products that solved bad breath, armpit odor, yellow teeth and bad skin. Those were the heyday of problem/solution brands such as Scope Mouthwash, Ban Deodorant, Ultra Brite Toothpaste and Clearasil Cream. Leadership. Main menu Home.

Advice 147

Advice Marketing Marketing Strategy Brand 147

In the CEO Afterlife

AUGUST 1, 2011

Leadership. Old Brands. by John • August 1, 2011 • Branding , Marketing • 0 Comments. I realize I’ve been around a long time whenever I reminisce about the brands I was associated with in my early career. The company that now owns Brylreem Hairdressing is Combe Inc., Leadership. Last Stands.

Brand 131

Brand CEO Stage-Gate Marketing 131

The Practical Leader

FEBRUARY 27, 2012

Are you engaging and retaining frontline team members through effective employer brand management ? Are you living your brand from the inside out? She’s assembled a stellar line up of top experts and panelists from award-winning companies. Simon’s inspiring keynote will get to the very heart of leadership.

Simon 58

Simon Discount Hotels Open-book 58

In the CEO Afterlife

MARCH 4, 2012

These leaders earned their branding reputations by establishing themselves as the driving force behind creating, building and guiding the success of their companies and brands. Within their particular markets (and in some cases on a much more pervasive basis), these leaders are the brand. Larry Ellison, Oracle.

Brand 252

Brand Reputation Sports CEO 252

Harvard Business Review

MARCH 13, 2018

companies $450 billion to $550 billion per year in lost productivity. They attempt to make people feel that they’re working for a responsible company or that the company’s leaders care about them. Employee brand engagement is achieved when employees are aligned and involved with the organization’s brand.

Company 14

Company Brand Report Training 14

Building Personal Strength

APRIL 4, 2011

This cultural phenomenon was a big problem for the gas companies. Back then I'd occasionally contract as an adjunct trainer for the Center for Creative Leadership (CCL). Towards the end of the course, we asked participants to come up with new solutions for a real problem that was challenging their company. Their problem?

Creativity 81

Creativity Brand Management Participative Course 81