Harvard Business Review

NOVEMBER 21, 2011

Brand managers and customer care leaders beware. This pathology recalls the famous Washington/Watergate political truism that, "The cover-up is worse than the crime." In theory and practice, having your airline or local store quickly acknowledge and respond to constructive complaints can be wonderful. Everyone looks good.

Disintermediation 15

Disintermediation Call Center Core Competence Incentives 15

Harvard Business Review

MAY 24, 2012

Every large financial services company has instituted risk management, but that hasn't prevented risky behavior in the form of office politics and personality conflict — as the JP Morgan trading debacle has demonstrated. But all too often, those safeguards are ignored. Go ahead and do your analysis.

Merchandising 10

Merchandising Risk Management Supply Chain Retail 10

Harvard Business Review

JULY 30, 2015

A brand manager at a Fortune 100 company expressed deep frustration to me: “We want to connect to our customers in a new way. ” Another brand manager told me that many agencies are creating social spin-offs but they still operate like traditional ad agencies. Agencies are stuck on advertising.

Marketing 8

Marketing Advertising Trends Brand 8

Harvard Business Review

APRIL 25, 2011

Brilliant brand management is multi-media and cause-related. The critics might be written off as party-poopers, but you can bet the watchdogs are adding up the costs — just as they do for corporate campaigns and political events. This doesn't include the cost of the gifts others lavish on the newlyweds.

CEO 16

CEO Apparel GDP Audience 16

Harvard Business Review

JANUARY 26, 2012

This goes beyond arriving on time, dressing professionally, being polite, and preparing to discuss every detail of your resume. Or this: "What are the differences in careers involving market research compared those in brand management?". People have different natural talents at interviewing for jobs. Make your case.

Learning-by-Doing 14

Learning-by-Doing Marketing Brand Management Open-book 14

Harvard Business Review

MARCH 1, 2011

The TV ads are nicely tongue-in-cheek, featuring, among others, political guru James Carville (lover) and "Jersey Shore" star Pauly D (hater). When sales once again started to slow in 2002 the campaign idea proved flexible enough to help revive the brand's fortunes once again. In 2010, the brand spoofed the British elections.

Brand 14

Brand Media Brand Management Globalization 14

Harvard Business Review

JUNE 16, 2016

Maybe a brand manager is moved to a different department, but little else changes – the same consultants are hired, the same “best practices” are pursued – and organization itself rarely actually learns. .” Intelligence analysts live in a different knowledge context from managers.

Planning 8

Planning Competitive Intelligence Pharmaceuticals Brand 8

Harvard Business Review

JANUARY 23, 2013

Partisans from both sides of the aisle believe it transformed presidential politics. There's not a brand manager, health care administrator, CMO or CIO who wouldn't benefit big-time from benchmarking their own operations to this campaign's. They're right. But, actually, they're thinking too small.

Marketing 8

Marketing Chief Technology Officer Case Study Critical Success Factor 8

Harvard Business Review

JULY 17, 2015

Killing off brands is not a popular or pleasant thought, but we should consider it more often than we do. Some executives may be reluctant to admit – perhaps for sentimental or political reasons — that their brand is sucking out more value from the company than it creates.

Brand 8

Brand Merchandising Retail Real Estate 8

In the CEO Afterlife

OCTOBER 17, 2011

The conversation in the 2011 branding world is well beyond product and service brand discussion by marketers and ad agencies. Branding has proliferated big time – we now have personal brands, country brands, political brands, cause-related brands, even cultural brands.

Brand 168

Brand CEO Stage-Gate SWOT 168

Harvard Business Review

DECEMBER 13, 2017

Caroline had asked all 12 of the executives invited to the offsite to send one-page summaries of their opinions on the portfolio question to the group—the idea was to short-circuit the backroom politics that typically arise in such situations—and here was Meena’s. No pruning necessary. “What do you think, Tank?

Hotels 8

Hotels Case Study Brand Price 8

N2Growth Blog

JUNE 11, 2010

Let me say this as clearly as I can…a ready, fire, aim approach will rarely find the target. Social Media Influence [.]

Media 357

Media Influence Blog Real Estate 357

Harvard Business Review

DECEMBER 16, 2010

Advertising will take a backseat to promotional offers as retailers and brand managers alike collectively decide that branding a promotion matters just as much as promoting a brand. Europe faces comparable challenges as the EU as a monetary union confronts the limitations of the EU as a political project.

Innovation 16

Innovation Supply Chain Business Simulation Advertising 16

Harvard Business Review

APRIL 8, 2015

As the projector bulb warmed up for the ritualized theater of yet another senior management meeting, Gerstner walked to the front of the room, turned off the machine and said, as politely as he could: “Let’s just talk about your business.” The workshop did not include a single PowerPoint slide or digital simulation.

Team 8

Team Supply Chain Workshop Drucker 8

In the CEO Afterlife

JUNE 8, 2016

Speciality coffee shops are competing with retail brands for consumers’ attention in the grocery aisle, new coffee formats are being introduced (such as single-cup brewing systems), and U.S. competitors are entering the market. There is exponential growth to be had.

Brand 100

Brand Brand Management Advertising Management 100

Roundtable Talk

NOVEMBER 15, 2011

Republican leadership contender, Rick Perry demonstrated what can happen when you can’t live up to your carefully scripted brand in this cringe-worthy tv moment: Politicians have become masters of brand management. From JFK to Trudeau to Harper and even to our own Rob Ford, political campaigns are essentially run on brand power.

Brand 34

Brand Short-term Career Brand Management 34

Harvard Business Review

AUGUST 9, 2018

Since political views are also shaped by our assumptions about hierarchies, we wondered whether these two things — political beliefs and preference for luxury goods — would go together. We first aimed to establish a baseline link between political orientation and a greater or lesser desire for luxury goods.

Marketing 8

Marketing Politics Brand Comparison 8