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How to Overcome Negative Perceptions for a Better Leadership Brand

Let's Grow Leaders

Overcoming an Outdated Leadership Brand. You’ve worked hard to build your leadership brand, but the negative perceptions linger. You can improve your reputation and your leadership brand with this proactive approach. What is a leadership brand? Define your aspirational brand. Have you ever felt like this?

Brand 444
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Become a Brand Renegade

Leading Blog

O VER THE PAST FEW DECADES, we’ve seen several examples of “brand renegades.” A brand renegade makes huge changes that everyone else turns their heads to notice. A brand renegade makes huge changes that everyone else turns their heads to notice. Here are some additional ways that we elevated our brand above the fray.

Brand 289
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Personal Branding at Work

Career Advancement

Individuals, like companies, have a brand, I told Stella. Those who are proactive at shaping their own brand identity are more likely to be recognized and to get ahead in the workplace. For example, if one of your desired brand attributes is “creative,” look for opportunities to showcase your creativity at work.

Brand 166
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Early Career Success Playbook

Eric Jacobson

They are two of the most populous generations on earth, and they’re going to have to navigate a work world full of unprecedented challenges,” explains Mark Zides , author of the book, The #PACE Process For Early Career Success. His playbook, guide and techniques incorporate real life examples, research, and a little tough love.

Career 107
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How To Achieve Early Career Success

Eric Jacobson

They are two of the most populous generations on earth, and they’re going to have to navigate a work world full of unprecedented challenges,” explains Mark Zides , author of the book, The #PACE Process For Early Career Success. His playbook, guide and techniques incorporate real life examples, research, and a little tough love.

Career 108
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Developing Your Personal Brand

Decker Communication

At a very young age, she could recognize the iconic symbol thanks to years—and millions of dollars— they’d spent developing their brand. As a business leader, it’s just as important to develop your own personal brand. Perhaps it’s a passion for developing others or a passion for protecting the environment.

Brand 72
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Personal Branding

Lead Change Blog

We hear so much now about the building and managing of one’s “Personal Brand” as the key to success. You can’t attend a conference without hitting a breakout session helmed by some Personal Brand high priest or priestess. Coca-Cola’s brand is micro-managed by teams of professionals working on nothing else. Or even necessary?

Brand 196