Leading Blog

MAY 6, 2019

A BRAND properly conceived is more than a marketing activity. Your brand is your North Star as Lindsay Pedersen defines it in Forging an Ironclad Brand. An Ironclad brand is one that unleashes your competitive advantage. An Ironclad brand is one that unleashes your competitive advantage. It’s more than a logo.

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Brand Competitive Advantage Sharpe Strategy 208

Career Advancement

AUGUST 27, 2018

Individuals, like companies, have a brand, I told Stella. Those who are proactive at shaping their own brand identity are more likely to be recognized and to get ahead in the workplace. For example, if one of your desired brand attributes is “creative,” look for opportunities to showcase your creativity at work.

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Brand Brainstorming Creativity Brand Management 166

Lead Change Blog

AUGUST 9, 2017

We hear so much now about the building and managing of one’s “Personal Brand” as the key to success. You can’t attend a conference without hitting a breakout session helmed by some Personal Brand high priest or priestess. Coca-Cola’s brand is micro-managed by teams of professionals working on nothing else. Or even necessary?

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Brand Conference Wilde Politics 196

Decker Communication

MAY 1, 2019

At a very young age, she could recognize the iconic symbol thanks to years—and millions of dollars— they’d spent developing their brand. As a business leader, it’s just as important to develop your own personal brand. Perhaps it’s a passion for developing others or a passion for protecting the environment.

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Brand Development Short-term Simon 72

Lead Change Blog

APRIL 16, 2018

If you want to attract customers to the business, it’s important that you develop amazing customer support wherever you possibly can. These are some of the great ways of developing leadership that will lead to great customer service. Make Sure Your Employees Know Your Brand. Understand What Your Customers Want.

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Development Leadership Brand Company 230

Strategy Driven

NOVEMBER 19, 2021

What does branding mean? A brand refers to ‘a person’s perception of a product, service, experience, or organization,’ ( Emotive Brand, 2021 ). Branding refers to the actions which you take to develop your brand. Why is branding so important? Activist Brands. Immersive Branding.

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Brand Trends Audience USP 106

N2Growth Blog

JANUARY 16, 2011

Have you figured out how to apply the laws of scarcity to brand management? While a brand without exposure is not much of a brand, I consistently find that brand exposure is an aspect of brand management that is all too often overlooked as a success metric.

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Brand Brand Management Blog Media 318

Skip Prichard

NOVEMBER 2, 2021

For example, if you focus on results above all else, then the people commitment needed to support the results will wane over time as people get frustrated with not being recognized for their contribution. 6 I have found two key approaches for team leaders to develop this rare combination of skills. ” -Valerie Patrick.

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Goal Development Team Critical Success Factor 109

Miles Anthony Smith

MAY 2, 2018

Uncover Effective, Expert Personal Brand Statement Examples​ What do Rand Fishkin, Charlie Puth, and Martha Stewart all have in common? They are all killer personal brand examples. In business, your personal brand needs to leave a lasting impression or you risk being ignored.

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Brand Examples Career Godin 68

Lead Change Blog

APRIL 7, 2016

People are the face of your brand. Your people are the face of your organization, and work hard to represent that brand. That’s only one side to your brand coin. The other face to your brand is what your company does in support of your people and customers. Consider the following as the other face of your brand: Quality.

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Brand System Quality Commitment 150

Next Level Blog

DECEMBER 1, 2020

The publication date of this post, December 1, 2020, marks the 20 th anniversary of our leadership development company, The Eblin Group. We’ve been very intentional about and fortunate in developing long-term relationships with our clients. I have so many examples of how that works so I’ll share just one.

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Development Long-term Workshop Learning-by-Doing 241

Leading Blog

JUNE 23, 2023

The authors highlight a wide variety of examples of nondisruptive-market-creating innovations to help expand our view of innovation. The goal is to identify and solve brand-new problems or seize brand-new opportunities outside the boundaries of existing industries to unlock nondisruptive creation.

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Disruptive Innovation Blue Ocean Strategy Innovation Brand 300

N2Growth Blog

NOVEMBER 6, 2017

So, what can Harley do to invigorate brand appeal among Millennials — who are choosing to put their motorcycling dollars into purchasing new Ducati’s, vintage Honda’s (because they are inexpensive and reliable) and other value-laden offerings from the big four Japanese manufacturers? I bet I can help.

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Brand Press Release Loyalty Learning-by-Doing 152

Strategy Driven

AUGUST 11, 2020

One of these things is the branding of a company and building brand awareness. If this is your first experience with a start-up, here are some top tips to help you build your brand successfully. Every step of starting a business will require you to do thorough research and to help create a top brand. Social Media.

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Brand Succession How To Tactics 73

Lead Change Blog

DECEMBER 17, 2015

And, it is the dream of every brand manager. The concept of brand in this country started in the west with the branding of cattle. Obviously barbed wire fence altered the practice of using branding for identification. Brands are powerful tools for customer trust. Brand as Identity.

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Brand Airlines Wilde Tools 150

Lead Change Blog

JULY 3, 2018

Welcome to the July Leadership Development Carnival. We’re excited to share posts from leadership experts from around the globe on the topics of communication, employee performance and engagement, personal and professional development, productivity, team building, and more. Development. Team Building.

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Leadership Development Development Leadership Crisis 197

Center for Creative Leadership

JANUARY 7, 2020

But have you ever thought about your personal leadership brand? Your leadership brand is the reputation you have for how you interact with others to get work done. But what is the personal leadership brand you aspire to that you can craft in the present , to guide you into the future ? Make 2 lists. Audit yourself.

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Brand Leadership How To Short-term 105

N2Growth Blog

APRIL 25, 2024

Organizations often voice lofty ideals as a part of their branding efforts, but tangible progress comes when concrete measures are followed. Organizational culture starts with leaders who lead by example. Drawing a clear line between empty declarations and honest implementation is indispensable.

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Diversity Short-term Environment Letter 235

HR Digest

MARCH 22, 2021

Employer Branding can be termed as the identity of a business or enterprise. A strong employer brand is necessary if you want top-of-the-drawer talent and repeat customers. An overall brand presence is necessary for a business to exist in the competitive world today to attract and retain talent. make the cut.

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Brand PR Media Reputation 88

Eric Jacobson

JUNE 21, 2023

With two decades of marketing experience and an MBA Degree, Debbie developed her marketing expertise while working in the high-tech industry, the Consumer Marketing Department at Disneyland Paris in France, the nonprofit arena, and the insurance industry. Question : How is providing the best possible brand experience impacted by social media?

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Brand Leadership Marketing Strategy Media 65

Engaging Leader

JULY 18, 2013

Building a personal brand is essential to becoming a leader worth following. But how do you build a personal brand in a responsible way that isn’t simply self-promotion? Jesse and Glenn discuss questions such as: Creating your personal brand is not necessarily about self-promotion, but instead about being a role-model and a leader.

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Brand How To Career Media 178

N2Growth Blog

OCTOBER 24, 2023

From regulatory changes to technological advancements, staying abreast of these developments is crucial for both finance organizations and executive search firms. To achieve this, it is crucial for organizations to establish a strong employer brand and showcase their unique value proposition.

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Finance Execution Leadership Long-term 405

Women on Business

DECEMBER 8, 2012

Here are some tips you can use to promote yourself and grow your brand in 2013: Write. By writing articles as an expert you are increasing your credibility and exposing your brand to millions of people. Even if you don’t get clients during the first few webinars, you are building your brand and expert status.

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Brand Press Release Webinar White Paper 238

Engaging Leader

SEPTEMBER 4, 2013

As President of Experiences Unlimited in New York, he develops digital marketing strategies and campaigns to improve organizational performance, leveraging a track record in Marketing Ideation, Social Media, Branded Entertainment, Gamification, […].

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Examples Conference Marketing Strategy Trends 159

Let's Grow Leaders

JANUARY 9, 2023

Here are common examples of ghosting at work I hear nearly every day. A prospective customer asks for multiple discovery calls and a detailed leadership development proposal with multiple iterations. It also degrades trust– not just for your own brand, but for the brand of your organization. Excellent conversation.

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Proposal Brand Leadership Development Follow-up 442

Women on Business

JANUARY 25, 2013

This happens in-person and online, so take control of what others see (for example, all those not-exactly-flattering photos being posted of you by others that make you want to ban all unprofessional photography—and smart phones.) Seek descriptors that pinpoint your talents accurately and find opportunities to provide concrete examples.

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Brand Positioning Real Estate Media 246

Women on Business

DECEMBER 8, 2010

How endearing is your brand to your customers? What do you your customers believe and understand about your brand? Using “Buddy the Elf” as an example for the four steps to brand building, this week we’ll discuss steps three and four: developing brand identification and meaning, and developing relationships with customers.

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Brand Press Release Discount Loyalty 237

Great Leadership By Dan

NOVEMBER 18, 2013

I may even ask a lot of experts and use it for an upcoming Leadership Development Carnival. AND – and as an added bonus, if use your question , I’ll send you a free copy of The Great Leadership Development and Succession Planning eBook. For example, you could ask: “My employees say my team meetings are more painful than a root canal.

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Leadership Development Development Books Leadership 211

CEO Blog

SEPTEMBER 27, 2011

I have been thinking a lot lately about my brand - specifically, my CEO brand. I developed it over a 30 year period during which I was much younger and less experienced. Some parts of my brand may not serve me as well as they once did. Your Brand is in essence your reputation. So of course I turned to a book.

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Brand CEO Books Review 133

Nathan Magnuson

MARCH 5, 2018

For instance, if you are trying to better serve your customers, do you realize there is a categorically different need between a brand new potential customer seeking information and a loyal customer who has just received his first poor experience? Here is a quick example. ” It’s impossible to measure an unspecific metric.

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Strategy Development Leadership Covey 120

Strategy Driven

FEBRUARY 19, 2021

That is the reason why a development plan may help people reach their goals more effectively. Yet, many people don’t know how to write a professional development plan. If they need to improve that, they should write it down in their professional development plan. The path to success always comes with a proper plan.

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Planning Development Short-term Long-term 74

Great Leadership By Dan

MAY 28, 2020

History is filled with examples of successful brands that became too complacent and then obsolete. Underwood, Kodak, Walkman, Blackberry, Vertu, and Blockbuster are just some of the brands that now cease to be relevant. So, I developed a list of questions I try to answer whenever I enter a new market.

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Brand Marketing Price Globalization 233

Women on Business

DECEMBER 2, 2010

How endearing is your brand to your customers? What do you your customers believe and understand about your brand? What do you your customers believe and understand about your brand? Let’s use “Buddy the Elf” as an example for the four steps to brand building. What does your brand stand for?

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Brand Press Release Discount Customer Loyalty 215

Eric Jacobson

NOVEMBER 13, 2023

We need to do everything possible to engage, develop, and inspire them—and to advance them into leadership roles, all the way to the C-suite and board positions, if they so choose.” Leadership Development : Do women have access to effective development? For example, how do people benefit from working with me?

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Brand Books Advice Mentor 103

Joseph Lalonde

NOVEMBER 17, 2022

By consistently striving for improvement, we can keep our ideas vibrant and creative – this will help us develop better products or services that truly meet the needs of our customers. We all need to challenge ourselves in order to learn and develop new skills. It Helps You Identify New Opportunities. It Helps You Grow.

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Compliance Efficiency Brand Learning-by-Doing 177

Strategy Driven

JULY 12, 2021

For example, and perhaps surprisingly, only 30% of small to medium enterprises utilize search engine optimization. For example, affordable email marketing through automation software like MailChimp has unrivaled power for delivering messages to select groups of people. Branding and Awareness. Social Media. Pay-Per-Click.

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Strategy Advertising Engineering Brand 123

Strategy Driven

JANUARY 4, 2024

Say it’s work for web development. Say you’ve shortlisted a marketing agency for a branding project. A portfolio that shows top-notch work for brands like yours in the past, plus shining testimonials from previous clients is a very good sign.

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Due Diligence Project Brand Document 107