Let's Grow Leaders

DECEMBER 13, 2023

A Retrospective: Santa’s Big Leadership and Culture Change Is there anyone more beloved than Santa Claus? Today, the North Pole is a paragon of human-centered leadership and culture. In fact, Santa has a lot to teach us about leadership. Santa’s leadership led to dysfunction at every level.

Leadership 266

Leadership Competitive Advantage Loyalty Document 266

Leading Blog

MAY 6, 2019

A BRAND properly conceived is more than a marketing activity. Your brand is your North Star as Lindsay Pedersen defines it in Forging an Ironclad Brand. An Ironclad brand is one that unleashes your competitive advantage. An Ironclad brand is one that unleashes your competitive advantage. It’s more than a logo.

Brand 208

Brand Competitive Advantage Sharpe Strategy 208

Career Advancement

AUGUST 27, 2018

Individuals, like companies, have a brand, I told Stella. Those who are proactive at shaping their own brand identity are more likely to be recognized and to get ahead in the workplace. For example, if one of your desired brand attributes is “creative,” look for opportunities to showcase your creativity at work.

Brand 166

Brand Brainstorming Creativity Brand Management 166

Center for Creative Leadership

JANUARY 7, 2020

But have you ever thought about your personal leadership brand? Your leadership brand is the reputation you have for how you interact with others to get work done. But what is the personal leadership brand you aspire to that you can craft in the present , to guide you into the future ? Make 2 lists.

Brand 105

Brand Leadership How To Short-term 105

General Leadership

MARCH 11, 2016

GeneralLeadership.com and the General Leadership Foundation bring Leadership Advice from America's Most Trusted Leaders to You! During our Instructor Qualification Course the seasoned Flight Commanders warned us this would happen, but to see it in action was startling to me as a brand new instructor.… General George S.

Examples 150

Examples Brand Advice Training 150

Great Leadership By Dan

NOVEMBER 27, 2018

Guest post from Sean Pillot de Chenecey: Brands are built on trust, but in a post-truth world, they have a serious problem when so much of modern life is now defined by mistrust. A weakening of the vital trust connection between brands and consumers is causing enormous problems for businesses.

Brand 189

Brand Supply Chain Ethics Reputation 189

N2Growth Blog

JANUARY 16, 2011

Have you figured out how to apply the laws of scarcity to brand management? While a brand without exposure is not much of a brand, I consistently find that brand exposure is an aspect of brand management that is all too often overlooked as a success metric.

Brand 382

Brand Brand Management Blog Media 382

Modern Servant Leader

DECEMBER 30, 2022

There are leadership lessons in Southwest Airline’s fall from grace. The company has been a servant-leadership darling since it’s inception and co-founder Herb Kelleher applied the principles for decades before stepping down as CEO in 2001. So what went wrong and what can leaders learn from the example?

Airlines 188

Airlines Leadership Short-term Long-term 188

Let's Grow Leaders

DECEMBER 19, 2022

A Retrospective: Santa’s Big Leadership and Culture Change. Today, the North Pole is a paragon of human-centered leadership and culture. In fact, Santa has a lot to teach us about leadership. The North Pole’s leadership and culture at the time was a great example of what we call “ trickle-down intimidation.”

Leadership 234

Leadership Competitive Advantage Loyalty Document 234

Eric Jacobson

JUNE 21, 2023

Her expertise includes brand marketing, social media, employee engagement, leadership development, and customer experience marketing. Her Blog has been recognized as one of the "Best 21st Century Leadership Blogs" and also as a "Top 100 Socially-Shared Leadership Blog." Be sure to visit both her website and her blog.

Brand 65

Brand Leadership Marketing Strategy Media 65

Joseph Lalonde

JULY 12, 2017

Answers From Leadership Podcast Episode 42 Who would have guessed surviving in business is a lot like surviving lost in the wilderness. Listen To The Answers From Leadership Podcast. . How would you define leadership? Leadership is so much more than a title @JonathanD_Lewis Click To Tweet. Show Notes.

Wilde 171

Wilde Brand Short-term Morale 171

Lead Change Blog

JUNE 12, 2018

Almost, although thought leadership has been at the forefront of successful content marketing for several years. The chances are you’ve already read articles which were planned using the process of thought leadership marketing. The principle of thought leadership based articles is tied to the process of inbound content marketing.

Marketing 238

Marketing Leadership B2C Brand 238

Modern Servant Leader

DECEMBER 30, 2022

There are leadership lessons in Southwest Airline’s fall from grace. The company has been a servant-leadership darling since it’s inception and co-founder Herb Kelleher applied the principles for decades before stepping down as CEO in 2001. So what went wrong and what can leaders learn from the example?

Airlines 130

Airlines Leadership Short-term Long-term 130

Miles Anthony Smith

MAY 2, 2018

Uncover Effective, Expert Personal Brand Statement Examples​ What do Rand Fishkin, Charlie Puth, and Martha Stewart all have in common? They are all killer personal brand examples. In business, your personal brand needs to leave a lasting impression or you risk being ignored.

Brand 68

Brand Examples Career Godin 68

Lead Change Blog

APRIL 7, 2016

People are the face of your brand. Your people are the face of your organization, and work hard to represent that brand. That’s only one side to your brand coin. The other face to your brand is what your company does in support of your people and customers. Consider the following as the other face of your brand: Quality.

Brand 150

Brand System Quality Commitment 150

HR Digest

OCTOBER 20, 2023

Earning stacks of money, starting a family, and going on expensive vacations are goals that we can all probably relate to but they are not the right answer when asked about career goal examples. There are endless examples of professional goals that you could set for yourself based on your own preferences and the field that you work in.

Examples 52

Examples Goal Career Short-term 52

The Horizons Tracker

SEPTEMBER 17, 2023

While the concept of thought leadership is well established among individuals, it is less so among organizations, which is a gap a recent study from INSEAD attempts to plug. The researchers first gathered data on follower counts and company revenue to evaluate the link between opinion leadership and business success.

Leadership 116

Leadership Content Media Audience 116

Lead Change Blog

APRIL 16, 2018

These are some of the great ways of developing leadership that will lead to great customer service. Make Sure Your Employees Know Your Brand. It’s also really important that your employees know your brand as much as possible. So, the importance of leadership in customer service extends to empowering your staff.

Development 230

Development Leadership Brand Company 230

N2Growth Blog

NOVEMBER 6, 2017

So, what can Harley do to invigorate brand appeal among Millennials — who are choosing to put their motorcycling dollars into purchasing new Ducati’s, vintage Honda’s (because they are inexpensive and reliable) and other value-laden offerings from the big four Japanese manufacturers? I bet I can help.

Brand 170

Brand Press Release Loyalty Learning-by-Doing 170

Leading Blog

JUNE 23, 2023

The authors highlight a wide variety of examples of nondisruptive-market-creating innovations to help expand our view of innovation. The goal is to identify and solve brand-new problems or seize brand-new opportunities outside the boundaries of existing industries to unlock nondisruptive creation.

Disruptive Innovation 300

Disruptive Innovation Blue Ocean Strategy Innovation Brand 300

N2Growth Blog

AUGUST 1, 2010

Rohit made a laudable attempt to bring some clarity to the topic by sharing his observations about the practice of personal branding while justly defending Scott, however I don’t think he went quite far enough. Not that Scott needs me to come to his defense, but he is a professional in the truest sense of the word.

Brand 353

Brand Blog Reputation Media 353

N2Growth Blog

APRIL 25, 2024

Organizations often voice lofty ideals as a part of their branding efforts, but tangible progress comes when concrete measures are followed. Organizational culture starts with leaders who lead by example. Drawing a clear line between empty declarations and honest implementation is indispensable.

Diversity 393

Diversity Short-term Environment Letter 393

Lead Change Blog

DECEMBER 17, 2015

And, it is the dream of every brand manager. The concept of brand in this country started in the west with the branding of cattle. Obviously barbed wire fence altered the practice of using branding for identification. Brands are powerful tools for customer trust. Brand as Identity.

Brand 150

Brand Airlines Wilde Tools 150

Let's Grow Leaders

NOVEMBER 19, 2021

2:30 – A nerve-wracking example of trying to fake it that decidedly did not result in a make it ending. 11:40 – The Make It Happen Box and how to use it to manage overwhelm and multiple leadership pressures. 20:39 – Nobody is perfect and how to find the values and take responsibility for your leadership.

PR 519

PR Marketing Strategy Influence Advice 519

Leading Blog

AUGUST 19, 2013

As much as people love to over-complicate the topic of branding, simply put, a brand is a promise of value. The most successful brands - the ones I call Mindshare Brands - are those that deliver or over-deliver on that value promise consistently over the long haul. Think Coca-Cola. Think Mercedes. Think Apple.

Brand 283

Brand Blanchard PR Open-book 283

HR Digest

MARCH 22, 2021

Employer Branding can be termed as the identity of a business or enterprise. A strong employer brand is necessary if you want top-of-the-drawer talent and repeat customers. An overall brand presence is necessary for a business to exist in the competitive world today to attract and retain talent. make the cut.

Brand 88

Brand PR Media Reputation 88

Lead Change Blog

APRIL 22, 2019

Combine this with the fact that Deloitte 2019 Human Capital Survey cites that 80% of companies don’t think they have the right leadership capability in place to address this, then we obviously have a leadership crisis on our hands. For example: If you have a talk you deliver frequently, turn it into a book.

Leadership 303

Leadership Workshop Content Human Capital 303

Lead Change Blog

APRIL 28, 2017

Here’s how to rectify the worst of leadership mistakes. Learn from brands. An ill-judged marketing campaign, poor hire or inadequate bout of product testing are perfect examples of errors from which brands have to work hard to recover. Embrace the mistake you’ve made. Businesses make mistakes all the time. Wrapping up.

How To 261

How To Leadership Brand Learning-by-Doing 261

N2Growth Blog

APRIL 30, 2024

It calls for courageous leadership from a board willing to innovate, collaborate, and inspire others to follow. Importance of Ethics: Governance in Corporate Leadership At the heart of every successful business is leadership that propels the organization toward profit and is deeply committed to ethical values and practices.

Ethics 217

Ethics Long-term Short-term Reputation 217

In the CEO Afterlife

OCTOBER 11, 2011

Leadership. The Hard-Knock Valuation of Brand Equity Growth. by John • October 11, 2011 • Branding , Leadership , Marketing , Strategy • 0 Comments. There’s not a Brand Manager that doesn’t want to build brand equity. We settled on brand sales, market share and margin. Main menu Home.

Brand 253

Brand CEO P&L Brand Management 253

Engaging Leader

JULY 18, 2013

Building a personal brand is essential to becoming a leader worth following. It allows people to see style of your leadership and more importantly the quality of results they can expect from you. But how do you build a personal brand in a responsible way that isn’t simply self-promotion? Resources Mentioned in This Episode.

Brand 178

Brand How To Career Media 178

ExactHire - Leadership

OCTOBER 13, 2021

And if you’re like the smartest recruiters, you’ve invested in an applicant tracking and onboarding system that simplifies the hiring process and lets you focus on the big picture strategies to attract high quality applicants, like good employer branding. Why Your Employer Brand Is Important. Assess Your Employer Brand.

Brand 52

Brand Storytelling Strategy Diversity 52

Let's Grow Leaders

JANUARY 9, 2023

Here are common examples of ghosting at work I hear nearly every day. A prospective customer asks for multiple discovery calls and a detailed leadership development proposal with multiple iterations. Leadership is treating people the way they want to be treated. You’ve had a few great dates. Excellent conversation.

Proposal 442

Proposal Brand Leadership Development Follow-up 442

Lead Change Blog

NOVEMBER 22, 2019

A number of recent surveys from McKinsey research have identified three traits that are becoming leadership imperatives to respond to this growing demand for social accountability. Especially as some two-thirds of consumers around the world say they would switch, avoid, or boycott brands for their stances on controversial issues.

Emotional Intelligence 209

Emotional Intelligence Supply Chain Short-term Leadership 209

Engaging Leader

SEPTEMBER 4, 2013

As President of Experiences Unlimited in New York, he develops digital marketing strategies and campaigns to improve organizational performance, leveraging a track record in Marketing Ideation, Social Media, Branded Entertainment, Gamification, […]. Resources Mentioned in This Episode Conference: Enterprise Gamification Forum 2013, Sep.

Examples 159

Examples Conference Marketing Strategy Trends 159

In the CEO Afterlife

SEPTEMBER 25, 2015

There’s a host of reasons why great brands decay. Leaders Failed to Nurture Their Brands. Along the way, the leaders of these organizations turned their backs on the tenets of great branding, defined as carving out unique brand positions and adding to that strategic advantage with innovations that thrill customers.

Brand 100

Brand Competitive Advantage Fashion Price 100

N2Growth Blog

DECEMBER 8, 2023

Understanding the Role of a Chief Commercial Officer In the complex world of corporate leadership, a Chief Commercial Officer (CCO) holds a pivotal role. The CCO works closely with executive teams to define the company’s commercial path, making pivotal decisions about brand positioning, market competition, and revenue growth.

Trends 366

Trends Business Model Execution Marketing 366