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The ABCs Of Successful Digital Marketing

Strategy Driven

Building an effective marketing strategy should be a priority for all business owners. Given its importance on the future of your business, it is very easy to overcomplicate your marketing efforts. It is suggested that consumers must interact with a business at least seven times before following up on their interest.

Marketing 121
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How to Win in Africa

Leading Blog

Authors Acha Leke, Mutsa Chironga and Georges Desvaux of McKinsey and Company, take a different view in Africa’s Business Revolution. They say business leaders tend to “underestimate Africa’s size and potential as a market, and overestimate the challenges of doing business there.”. Africa is the next growth market.

How To 252
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What’s in your transformation zone now?

Lead Change Blog

Presuming your role as a business leader is to drive your team towards a measurable and sustained improvement in business performance, then what conditions support that success? Successful businesses change their business strategy in response to market challenges. As a leader, I believe you should lead by example.

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Diversification Putting Pressure on FinTech Executives

N2Growth Blog

Although digitization has a significant catalytic effect on these processes, a successful diversification strategy would still need a solid basis and a set of scalable growth patterns that could apply to target markets. It will most likely overcome cross-cultural barriers as it expands into new markets.

Execution 382
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Are Digital Nomads Pricing Out Locals?

The Horizons Tracker

Based on interviews and ethnographic fieldwork, the author has uncovered how the emergence of professional short-term-let landlords has contributed to the displacement of local residents from their homes. They increasingly want a lifestyle that encapsulates mobility, flexibility, and collaborative business models.

Price 106
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Preview Thursday: Benefit Corporation Law and Governance: Pursuing Profit with Purpose

Lead Change Blog

It has gone largely unremarked that 35 states introduced a new corporate governance model in the past decade. Yet the introduction of the “benefit corporation” gives leaders an opportunity to remake our business culture, and perhaps save the planet from our very human short-term bias.

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5 Tips For Improving Productivity and Lead Generation Within Your Company

Strategy Driven

Operating a business in this regard isn’t easy at all, and this, in many cases, leads to companies becoming stagnant as you get comfortable where you’re at now. This is common and not always the wrong decision; when you’re comfortable and can see that your business model will remain sustainable, why risk anything?