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Breaking the Rules

You're Not the Boss of Me

They stifle creativity and innovation. As they often say in retail stores about handling merchandise, “ If you break it you own it”. If we are to encourage the innovators of our time we must also accept that rules should be subject to rigorous question and challenge. What do you think?

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What Managers Can Learn from March Madness

Harvard Business Review

Unfortunately, many managers misunderstand their competitive set, and that leads to strategic mistakes. Braun simplified its merchandising and brand strategy. It focused on retail areas near college campuses, as well as event marketing at career oriented events, where young consumers were most interested in looking more professional.

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A Co-creation Primer

Harvard Business Review

Everyone says they are in favor of open innovation and co-creation. But very often it goes against the grain of how they built their careers in the first place. VPs of design and merchandising suddenly see the light when confronted with consumers who are modifying, hacking, or living without their products. Where to start?

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When Was the Last Time You Asked, “Why Are We Doing It This Way?”

Harvard Business Review

During his 20-plus year tenure with the global beverage brand, most recently serving as its chief technical and innovation officer, Wollaert made it a point to seek — and surround himself with — new ideas and people who challenged him to reflect and question first, then act later. .”

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Many CEOs Aren’t Breakthrough Innovators (and That’s OK)

Harvard Business Review

Innovation is widely regarded as important to long-term business performance. However, CEOs often don’t have the career background and education that would equip them to personally lead the process of new product development. The data captured a 20-year period, from 1995 to 2014.

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Linds Redding’s Short Lesson in Perspective

In the CEO Afterlife

Turns out that Linds Redding, an illustrator and designer, spent most of his career crafting advertising in the UK and New Zealand, before opening an animation studio. As fast as we could pin an idea on the wall, some red-faced account manager in a bad suit would run away with it. Economically I probably helped shift some merchandise.

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How an NBA Team Thinks About Data, Talent, and Pricing

Harvard Business Review

Between ticket sales, sponsorships, merchandising, and media rights, Price Waterhouse Coopers estimates global sports revenues will grow to total roughly $145 billion. We talk about things like yield management, demand curves, and perishable inventory — factors that dictate our pricing strategies.

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