In the CEO Afterlife

MARCH 1, 2016

That night, I presented the marketing strategy that catapulted a regional brand to national leadership in Canada. What I did not share was the corporate strategy that resurrected this near bankrupt multi-product, multi-brand company. As marketers well know, unfilled needs create opportunities to meet the need.

Brand 100

Brand Competitive Advantage Marketing Strategy CEO 100

Lead on Purpose

NOVEMBER 4, 2009

Most of the time the new opportunities are not obvious; after all, when things become obvious they are usually past the “opportunity&# stage. — The Product Management Perspective: The ideas for this post came from a question posed to me about how an engineer can become a product manager.

Taylorism 150

Taylorism Taylor Ethics Godin 150

Women on Business

JANUARY 11, 2011

While most companies explain that they make great products, Apple is unique in that they begin by telling the consumer “ why ” they make their products. The way we challenge the status quo is by making our products beautifully designed, simple to use and user friendly. Sinek makes a case that it’s all about the messaging.

Press Release 167

Press Release Discount PR Marketing Strategy 167

In the CEO Afterlife

SEPTEMBER 26, 2011

Leadership. by John • September 26, 2011 • Human Resources , Leadership • 3 Comments. On the other hand, if your boss is the one spewing the BS, then the most prudent career move is to grin and count to 10 under your breath. That’s why new product research is often highly misleading. Leadership.

CEO 256

CEO Human Resources Library Brand 256

Women on Business

JANUARY 15, 2011

So I’ve spent some time exploring best practices and considering what we should recommend in this market. If we believe our price is fair, and if we have a market for products and services at our prices, then discounting will only take us into a downward spiral. at www.strategiccoach.com.

Price 133

Price Press Release Discount PR 133

In the CEO Afterlife

FEBRUARY 26, 2012

My business career is characterized with a bunch of David versus Goliath encounters. Clout allows these giants to grow, but there is absolutely no reason why a smaller player cannot become a market leader within their chosen market(s). Wherever I went, the major competitor was 20 times larger.

Creativity 240

Creativity Brand Management Marketing Resistance 240

In the CEO Afterlife

APRIL 13, 2012

Like most bloggers, I write about what I know; that’s strategy, leadership and branding. To improve relevancy, I’ve had to familiarize myself with the new economy and the products and services that did not exist when I was CEO of coffee/confectioner, Jacobs Suchard. Your idea can change a company.

Entrepreneur 227

Entrepreneur Bureaucracy Creativity Energy 227

Strategy Driven

NOVEMBER 12, 2010

Community Marketing becomes strategic to a respected organization. Relational Leadership is people-centric. Actually, a Community Marketing strategy helps define the business purpose and elevates the concept. Actually, a Community Marketing strategy helps define the business purpose and elevates the concept.

Leadership 50

Leadership Newsletter Learning-by-Doing Critical Success Factor 50

HR Digest

OCTOBER 20, 2023

Earning stacks of money, starting a family, and going on expensive vacations are goals that we can all probably relate to but they are not the right answer when asked about career goal examples. These allow you to work towards something specific in your career whether that’s a better job role or a project that inspires you.

Examples 52

Examples Goal Career Short-term 52

In the CEO Afterlife

AUGUST 1, 2011

Leadership. by John • August 1, 2011 • Branding , Marketing • 0 Comments. I realize I’ve been around a long time whenever I reminisce about the brands I was associated with in my early career. Formerlife: CEO of Jacobs Suchard (Nabob, Kraft), Strategy/Branding Consultant. Leadership. Main menu Home.

Brand 170

Brand CEO Stage-Gate Marketing 170

Strategy Driven

APRIL 20, 2020

You could also study health management, operations management, global leadership, or supply chain & enterprise resource planning. Once your business considerably increases its profit margin, you should quit your career to focus on your new company. To write a strong business plan, you’ll need to: Perform market research.

Supply Chain 65

Supply Chain How To Brand Audience 65

In the CEO Afterlife

DECEMBER 31, 2011

I began blogging about leadership, strategy, marketing and life last February. My fascination isn’t my productivity; rather, it is the source of the idea. In this post, I compare the ineptitude of BP against the leadership of Rudy Giuliani during a much bigger crisis. ” Self-assessment is never easy.

Blog 222

Blog Mission Statement Strategic Planning Brand 222

In the CEO Afterlife

AUGUST 1, 2011

Leadership. by John • August 1, 2011 • Branding , Marketing • 0 Comments. I realize I’ve been around a long time whenever I reminisce about the brands I was associated with in my early career. Formerlife: CEO of Jacobs Suchard (Nabob, Kraft), Strategy/Branding Consultant. Leadership. Main menu Home.

Brand 131

Brand CEO Stage-Gate Marketing 131

Strategy Driven

FEBRUARY 15, 2019

You could also study health management, operations management, global leadership, or supply chain & enterprise resource planning. Once your business considerably increases its profit margin, you should quit your career to focus on your new company. To write a strong business plan, you’ll need to: Perform market research.

Supply Chain 68

Supply Chain How To Brand Audience 68

In the CEO Afterlife

JANUARY 22, 2015

Branding has flourished big time—we have product brands, service brands, country brands, political brands, cause-related brands, even cultural brands. To do that, you’ll need a brand strategy. To most of you the objective is to advance your career. So let’s get to it. Firstly, understand the constraints.

Brand 100

Brand Strategy How To Constraint 100

Women on Business

DECEMBER 17, 2010

Maximize Productivity Using Social Media In this day and age, there are so many different. Nine steps to developing a social media plan Social media is not longer an option for entrepreneurs and.

Media 198

Media Press Release Discount PR 198

In the CEO Afterlife

APRIL 23, 2012

For most of my career, I operated within intensely competitive arenas where fractions of market share points were worth millions of dollars. Your success or failure can be quantified by such measurements as market share, financial ratios, brand awareness, new products and deadlines. Live a culture of innovation.

Power 208

Power Sports Competitive Advantage Advertising 208

HR Digest

OCTOBER 4, 2023

Client Thank You Email Examples : “I wanted to take a moment to express my sincere thanks for choosing [product or service]. Your trust in our [product/service] is highly valued, and we are committed to delivering the highest level of satisfaction. The insights you have offered will be invaluable in my career.”

How To 52

How To Letter Examples Project 52

Harvard Business Review

DECEMBER 13, 2017

Because I teach a course on Product Management at Harvard Business School, I am routinely asked “what is the role of a Product Manager?” ” The role of a Product Manager (PM) is often referred to as the “CEO of the Product.” Aron Vellekoop Len/Getty Images. Core Competencies.

Productivity 8

Productivity Products Core Competence Management 8

Miles Anthony Smith

DECEMBER 10, 2018

Experience of working in that industry will give you a much greater understanding of the way that your chosen market works, and will help you identify potential customers, growth opportunities and marketing strategies. Also, see if the market looks like it's trending in the right direction for your idea. Do your research.

Tips 95

Tips Learning-by-Doing Industry Long-term 95

Harvard Business Review

AUGUST 8, 2018

When Liz was offered a job as a product manager at a growing biotech firm, she was ecstatic. It’s typical for new employees to initially place most of their focus on the relationships with their direct manager and those they manage, but others across the organization can be just as critical in influencing your career.

Learning Curve 13

Learning Curve McKinsey Goal Planning 13

Great Leadership By Dan

FEBRUARY 21, 2013

reprinted with permission from DDI's Directions newsletter): Leadership is a craft. in your organization were as passionate about leadership. believe it’s because no one really sees leadership as a profession. identify themselves as leadership professionals. leaders rate their organization’s leadership quality as high.

Film 280

Film Leadership Human Resources COO 280

Harvard Business Review

MAY 4, 2016

Career Transitions. Leaving a Stable Job to Create Your Dream Career. Here’s how he labels himself: “Start-Up Builder * Brand Strategist * Marketing Head” And below is how he summarizes his career accomplishments, clearly communicating what he’d bring to a new position. You and Your Team Series.

Brand 8

Brand Press Release Marketing B2B 8

Harvard Business Review

FEBRUARY 13, 2014

In many cases they have deliberately chosen not to pursue a managerial career. It may be someone in product development who without any direct reports, plays an essential role in the selection and development of new products. Leadership development Managing people' Perhaps they prefer technical work.

Development 9

Development Report Leadership Development Budgeting 9

N2Growth Blog

SEPTEMBER 14, 2010

Rebel Brown : I’ve been a consultant for over 20 years now, focused on helping international clients in areas of business and market strategy, positioning and market launches. Mike Myatt: What’s been most rewarding to you in your work in the leadership field? Rebel Brown : Ah – when the light goes on!

Open-book 272

Open-book Greenleaf Blog Marketing 272

N2Growth Blog

JULY 19, 2011

It was at that moment I realized the real power of one of Starbucks key business drivers, if not their most critical business driver – Starbucks sells products that cater to peoples addictive tendencies. What about companies in the luxury products sector? What about other fast food outlets?

Marketing 366

Marketing Tactics Brand Ethics 366

Harvard Business Review

OCTOBER 25, 2012

Ralph Biggadike's breakthrough research on the realities of corporate venturing, reported in his 1979 HBR article, " The Risky Business of Diversification ," therefore broke new ground by collecting actual data about what companies could expect as they explored new markets or extended their reach to new product categories.

Innovation 8

Innovation Long-term Marketing Sample 8

Strategy Driven

AUGUST 3, 2012

People – Productivity. Apathy, low productivity and discord are exhibited. Branch 5: Sales strategy, sales training, marketing strategy, customer service, advertising, direct marketing, public relations, special events, video production, promotional specialties, graphic design-production and website design-production.

Review 57

Review Company Strategic Planning Industry 57

In the CEO Afterlife

NOVEMBER 4, 2012

Turns out that Linds Redding, an illustrator and designer, spent most of his career crafting advertising in the UK and New Zealand, before opening an animation studio. And to add insult to injury we now have to create them not in our own time, but according to the quota and the production schedule. “We We were just shifting product.

Advertising 265

Advertising Creativity Industry Bottom-up 265

Harvard Business Review

FEBRUARY 28, 2011

"Tom, this week's client meetings went well, but they would have gone better if you had been on top of the market data. It's essential for your new responsibilities in developing market strategies for your region.". The market-strategy meeting is next week, and I still haven't seen your plan, which was due yesterday.

Case Study 15

Case Study Airlines Hotels Software 15

Harvard Business Review

MARCH 23, 2016

These larger companies, once considered pinnacles of career opportunity, have become employers of last resort. Corporate executives spent months trying to nail down a new market strategy. Unless the companies make radical changes, the best talent will go elsewhere. And many Fortune 500 companies will just go away.

Company 8

Company McKinsey Survey COO 8

Let's Grow Leaders

JANUARY 2, 2015

I’m pretty sure nice has trumped any marketing strategy I’ve tried so far. I love working with other leadership folks with the same mission and the same journey. I’m also finding I’m more productive returning to my healthier lifestyle again. Always provide more than expected.

Entrepreneur 180

Entrepreneur Godin Brand Long-term 180

Harvard Business Review

APRIL 10, 2014

When we looked at board service, we found that FOB and non-FOB directors had served on an almost identical number of boards in their careers (5.8 Second, FOB boards must institute a productive and regular assessment process of board and director performance. Boards Leadership Succession planning' Skills and Assessment.

FOB 8

FOB Diversity Talent Management How To 8

In the CEO Afterlife

JUNE 8, 2016

Nabob survived near-bankruptcy in the ’70s by making the tough decision to streamline its business and become a specialist (versus the generalist it was originally set up to be, once carrying a myriad of product lines from coffee to jams to spices). It actually used to play in 12 different product categories.

Brand 100

Brand Brand Management Advertising Management 100

In the CEO Afterlife

FEBRUARY 10, 2011

Leadership. by John • February 10, 2011 • Branding , Marketing , Writing • 3 Comments. Hey John, Best of luck with your writing career! As a writer with a corporate sales background, the best advice I can offer is cold call, market and sell your work the same as you would any product. Leadership.

Brand 100

Brand CEO Open-book Magazine 100

Harvard Business Review

OCTOBER 4, 2012

As founder of the Center for Hispanic Leadership, I can attest to the fact that the U.S. And it certainly doesn't help matters when Hispanic leadership voices are lacking in the mainstream national media. With Hispanic leadership woefully underrepresented in the public sector, it's no wonder that this growing community lies dormant.

Policies 15

Policies Short-term Education Diversity 15

Harvard Business Review

OCTOBER 4, 2012

As founder of the Center for Hispanic Leadership, I can attest to the fact that the U.S. And it certainly doesn't help matters when Hispanic leadership voices are lacking in the mainstream national media. With Hispanic leadership woefully underrepresented in the public sector, it's no wonder that this growing community lies dormant.

Policies 8

Policies Short-term Education Diversity 8