Lead Change Blog

MARCH 11, 2021

This fantastic news has deservedly boosted the stock market, and lots of companies are shifting to retract planned staff and budget cuts. Case Study: Attention in Manufacturing. What you’re concentrating on can make a big difference in your business, career, and health. COVID-19 and the Attentional Bias.

Constraint 150

Constraint COO CFO Webinar 150

Strategy Driven

JULY 27, 2011

Dirty Little Secrets offers dozens of examples to clarify precisely how buying decisions can be facilitated through the right kind of questions, including an in-depth case study of a marketing manager who recognizes the need for a better website and wants to bring in an external design team. The result?

Case Study 50

Case Study Technology Resistance Project 50

Harvard Business Review

OCTOBER 18, 2018

Lance was struck by what he saw in CFO Damon Ewen’s file. ” Editor's Note This fictionalized case study will appear in a forthcoming issue of Harvard Business Review, along with commentary from experts and readers. His CFO and his sales chief had been at loggerheads for a while. “You’re surprised?

Case Study 13

Case Study Team CFO Merchandising 13

Harvard Business Review

JULY 17, 2014

When Raja Rajamannar became CMO of MasterCard Worldwide in 2013, he moved quickly to transform how the credit card giant measures marketing. But the real power and full potential of data was not being fully realized by marketing. As an ingredient brand, Intel often struggled to link marketing to P&L impact. Inside Intel.

Finance 13

Finance Marketing P&L ROI 13

Harvard Business Review

OCTOBER 31, 2011

Editors' Note: This fictionalized case study will appear in a forthcoming issue of Harvard Business Review, along with commentary from experts and readers. Yes, sir, I was worried about that, too — market saturation. And I think there's a market that you should consider: Mexico." Aubrey nodded. I've read about it.

Case Study 10

Case Study Marketing Real Estate Retail 10

Strategy Driven

JANUARY 28, 2011

Dirty Little Secrets offers dozens of examples to clarify precisely how buying decisions can be facilitated through the right kind of questions, including an in-depth case study of a marketing manager who recognizes the need for a better website and wants to bring in an external design team. The result?

Servant Leader 50

Servant Leader Newsletter Resources CFO 50

Harvard Business Review

DECEMBER 28, 2016

And yet most business schools and leadership development programs still focus on those. These are still two of the most popular case studies taught in business schools, and because of them, we believe we know why organizations self-inflict crises. Consider the Columbia and Challenger space shuttle disasters.

Ethics 9

Ethics CFO Technology Learning-by-Doing 9