Harvard Business Review

MAY 8, 2013

Tony, the chief marketing officer, had suggested taking a drive so that they could talk about the integration of Beacon''s latest acquisition, VillageCar. Editor''s Note: This fictionalized case study will appear in a forthcoming issue of Harvard Business Review, along with commentary from experts and readers. A Third Opinion.

Case Study 8

Case Study Brand How To Beyer 8

Harvard Business Review

JULY 17, 2014

When Raja Rajamannar became CMO of MasterCard Worldwide in 2013, he moved quickly to transform how the credit card giant measures marketing. But the real power and full potential of data was not being fully realized by marketing. As an ingredient brand, Intel often struggled to link marketing to P&L impact. Inside Intel.

Finance 13

Finance Marketing P&L ROI 13

Harvard Business Review

SEPTEMBER 21, 2015

Lotta Tindal, the chief marketing officer for the Dutch hospitality group Ervaring Hotels & Resorts, hadn’t wanted to come to the presentation, but Gerard Bakker, Ervaring’s CFO, had twisted her arm. But Lotta wasn’t yet ready to gamble a significant portion of her marketing budget on it. Dan continued.

Case Study 8

Case Study Travel Hotels NPV 8

Harvard Business Review

MAY 8, 2015

Editors’ Note: This fictionalized case study will appear in a forthcoming issue of Harvard Business Review, along with commentary from experts and readers. The plan was to go public next year, and Jake and his CFO had been trying to cut costs, but they had mostly spared the IT group. Some of that was true.

Case Study 8

Case Study Crisis IPO CIO 8

Harvard Business Review

OCTOBER 31, 2011

Editors' Note: This fictionalized case study will appear in a forthcoming issue of Harvard Business Review, along with commentary from experts and readers. Yes, sir, I was worried about that, too — market saturation. And I think there's a market that you should consider: Mexico." Aubrey nodded. I've read about it.

Case Study 10

Case Study Marketing Real Estate Retail 10

Strategy Driven

JANUARY 28, 2011

Dirty Little Secrets offers dozens of examples to clarify precisely how buying decisions can be facilitated through the right kind of questions, including an in-depth case study of a marketing manager who recognizes the need for a better website and wants to bring in an external design team. The result?

Servant Leader 50

Servant Leader Newsletter Resources CFO 50

Harvard Business Review

DECEMBER 28, 2016

These are still two of the most popular case studies taught in business schools, and because of them, we believe we know why organizations self-inflict crises. Countless executives and MBAs have studied the key lessons, learning about individual and institutional biases that warp our world views.

Ethics 9

Ethics CFO Technology Learning-by-Doing 9

Harvard Business Review

DECEMBER 8, 2016

Listening, Derek Melis, his friend and CFO, was relieved. Editor's Note This fictionalized case study will appear in a forthcoming issue of Harvard Business Review, along with commentary from experts and readers. Please don’t let that cloud your judgment as CFO. Now Vera was getting worked up.

Case Study 8

Case Study Decentralization CFO Construction 8

Harvard Business Review

APRIL 6, 2011

A large division of this company had recognized the need to dramatically change its business model to survive and succeed in a changing market. Two years later the company was the poster child for reengineering success — the subject of speeches, a Harvard Business School case study, articles, and book references.

Process 15

Process Six Sigma Finance Short-term 15

Harvard Business Review

FEBRUARY 25, 2014

Editor’s Note: This fictionalized case study will appear in a forthcoming issue of Harvard Business Review, along with commentary from experts and readers. We’ve barely spent anything on marketing, because they do it all for us.” Later that day Guy Renou, BrainGame’s CFO, sat down in Lena’s office. Too Many Headaches?

Company 9

Company CFO Proposal Engineering 9

Harvard Business Review

DECEMBER 9, 2010

Editors' Note: This fictionalized case study will appear in a forthcoming issue of Harvard Business Review, along with commentary from experts and readers. If you'd like your comment to be considered for publication, please be sure to include your email address. Gloria Londoño scanned the tables at the Opera restaurant.

Case Study 13

Case Study Franchising Health Care Follow-up 13

Harvard Business Review

FEBRUARY 17, 2016

and the open market­ (Does a person doing this job in another company get similar pay?). Case Study #1: Explain the reasons behind the “no” Carl Samson is a project manager at a construction company in Minneapolis (names and details have been changed). ” Case Study #2: Make the case for retention.

How To 8

How To COO Report Follow-up 8

Harvard Business Review

JULY 21, 2017

But the ones who really understand the issue see gender balance as not just a numbers game but part of a broader, more strategic cultural shift that includes developing leadership teams representing geographically diffuse markets. Some of those searches, like the one, three years ago, for our CFO, took twice as long as normal.

Diversity 8

Diversity CFO Globalization Video 8

Harvard Business Review

MAY 5, 2017

Case Study #1: Propose a pilot and then ace it by being responsive and productive. Two years ago, when Mark Scott took the job as chief marketing officer at Apixio, a digitized medical records company, he knew that his commute would be bad. “I lead the marketing team, and I am on the executive team,” he says.

Proposal 14

Proposal How To Case Study Motivation 14

Harvard Business Review

AUGUST 19, 2014

Editor’s note: This fictionalized case study will appear in a forthcoming issue of Harvard Business Review, along with commentary from experts and readers. We can’t explain them with philanthropy or reduce them to marketing sound bites.”. Camilla asked, referring to Natural Foods’ CFO. “He Harold shook his head.

Case Study 9

Case Study Politics Committee Letter 9