Remove Case Study Remove Fashion Remove Goal Remove Technology
article thumbnail

To Get Consumers to Trust AI, Show Them Its Benefits

Harvard Business Review

But even when the technology is ready to use and has been shown to meet customer demands, there’s still a great deal of skepticism among consumers. In order to understand trust in the relationship between humans and automation, we have to explore trust in two dimensions: trust in the technology and trust in the innovating firm.

article thumbnail

Customer Reference Programs at The Tipping Point

Harvard Business Review

Buyers increasingly expect to check with their peers before they'll purchase from a company — using social media, peer communities, old fashioned live events and conferences, personal and professional networks, and other connective tools. This means they want to talk to your customers. Social media understands this and facilitates it.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Customer Reference Programs at The Tipping Point

Harvard Business Review

Buyers increasingly expect to check with their peers before they'll purchase from a company — using social media, peer communities, old fashioned live events and conferences, personal and professional networks, and other connective tools. This means they want to talk to your customers. Social media understands this and facilitates it.

article thumbnail

How to Build a Strong Relationship with a New Boss

Harvard Business Review

’” Assisting your new boss in this fashion shows that you’re a team player. You can also make it clear that you’re eager and willing to help with any goals they are beginning to develop. Look for opportunities to help your new manager further their goals. ” Come armed with solutions. .

How To 8
article thumbnail

The Big Picture of Business: Yesterdayism… Learning from the Past, Planning for the Future.

Strategy Driven

Whether it is a public company or not, every business should fashion an Annual Report. Some of the old ways really work better… and should not be dismissed just because they are old or some fashionable trend of the moment looks better. Technology is but one tool of the trade. Goal Inspiring. Benchmarking.

article thumbnail

How to Make a Great First Impression

Harvard Business Review

Your goal, says Johnson, is to “show that you understand the problem the other person is trying to solve and how your skills put you in a position to help.” ” The goal is to create a connection on a human level. Case Study #1: Do your homework on who you’re meeting and engage the person as a human.

How To 8
article thumbnail

The Big Picture of Business – Yesterdayism… Learning from the Past, Planning for the Future

Strategy Driven

Some of the old ways really work better… and should not be dismissed just because they are old or some fashionable trend of the moment looks better. Technology is but one tool of the trade. In the 1940s, technology brought us the 45-RPM and 33-1/3-RPM records… adding up to the ‘mother speed’ of 78-RPM.