The CEO as Chief Brand Custodian | In the CEO Afterlife
In the CEO Afterlife
OCTOBER 17, 2011
In the CEO Afterlife. Leadership. The CEO as Chief Brand Custodian. by John • October 17, 2011 • Branding , Human Resources , Leadership , Marketing , Strategy • 3 Comments. CEOs who continually talk about brand assets are often the ones living off the luster of yesteryear’s brand equity.
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