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The CEO as Chief Brand Custodian | In the CEO Afterlife

In the CEO Afterlife

In the CEO Afterlife. Leadership. The CEO as Chief Brand Custodian. by John • October 17, 2011 • Branding , Human Resources , Leadership , Marketing , Strategy • 3 Comments. CEOs who continually talk about brand assets are often the ones living off the luster of yesteryear’s brand equity.

Brand 168
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Is Social Media an Excuse for Brand Positioning Laziness? | In the.

In the CEO Afterlife

In the CEO Afterlife. Leadership. Is Social Media an Excuse for Brand Positioning Laziness? I retired from the CEO’s office in 1994 and from strategy and marketing consulting in 2008. Thanks to social media, I’m re-engaged. Back in my CMO days, I would have had a field day with social media. Main menu Home.

Media 199
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Walt Disney Company Taps Sonia Coleman as CHRO

HR Digest

Meet Sonia Coleman, the new Chief Human Resources Officer of Walt Disney appointed by CEO Bob Iger. In a recent CHRO news development, Sonia Coleman has been appointed as the chief human resources officer of Walt Disney Company. Coleman will succeed Paul Richardson, who served in the role for over 15 years.

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Pursuing Entrepreneurial Companies: Grad Advice | In the CEO.

In the CEO Afterlife

In the CEO Afterlife. Leadership. by John • April 11, 2011 • Human Resources , Strategy • 0 Comments. Social media, telecommunications, high tech are today’s rising stars. Know the reputation of the CEO. The style of the company will be that of the CEO. Human Resources.

CEO 170
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Why HR Needs to Be a Marketer

In the CEO Afterlife

HR’s product is the corporation’s human resource , the people required to build the product, produce it, sell it, ship it, invoice it and service it. Today’s candidates have social media savvy. That’s why HR, the CEO, and the CMO should be joined at the hip. What does this have to do with HR? Everything.

Marketing 173
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Why Great Brands Lose Their Way

In the CEO Afterlife

They endorse a whack of dough into media and they continue to extend brand names into other categories, but they are falling short in spearheading brand equity growth. I am making the case for CMOs and CEOs to recognize the necessity of their own direct and passionate involvement as chief brand custodians. That’s an understatement.

Brand 260
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This is What Keeps Most CEO’s Up at Night

Lead from Within

A lot of people in leadership dream about becoming the CEO of a company. As an executive leadership coach, I have the privilege of working with numerous CEOs. Here is a little insight into the things that trouble CEOs: The human reality of leadership. Talent management.