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Money-Making Job Opportunities in Accounting Career: Exploratory Guide

Strategy Driven

If you work in the field long enough, you can go from a staff accountant to an executive position such as a CFO. Chief Financial Officer (CFO). CFO is one of the end goal positions for all accountants. The position of CFO demands the most considerable expertise, maximum experience, and exceptional leadership skills.

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B2B versus B2C Marketing Adjustments

Coaching Tip

B2C companies invest millions to understand the various personas, segments, demographics, and geographical nuances to help them determine how to position and manage their brands to appeal to the faceless masses. In the retail category (e.g.,

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The Best Retailers Combine Bricks and Clicks

Harvard Business Review

Retail profits are plummeting. Sure enough, the Census Bureau just released data showing that online retail sales surged 15.2 But before you dump all of your retail stocks, there are more facts you should consider. percent of retail sales in the first quarter of 2016. Stores are closing. Malls are emptying.

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How AI Helped One Retailer Reach New Customers

Harvard Business Review

When Naomi Simson founded RedBalloon, an online gift retailer that sells personal experiences, she was pioneering the category in Australia. Fast forward to 2016, and almost all of RedBalloon’s brand advertising was invested in traditional media outlets like radio, print, billboards, and pop-up retail stores.

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Data Can Do for Change Management What It Did for Marketing

Harvard Business Review

Take the MIT Media Lab’s experiment to see whether it could estimate retail sales performance on “Black Friday,” the day following the US Thanksgiving holiday. Combining this with data on average spend per shopper enabled them to estimate a retailer’s sales , even before the company had recorded it themselves.

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Introducing 100 Coaches: Pay It Forward Champions

Marshall Goldsmith

Thinkers50 – World’s Most Influential Management Thinkers. Called ‘The Academy Awards of Leadership’ by the Economist, Thinkers50 is the world’s most reliable resource for identifying, ranking and sharing the leading management ideas of our age. World authority on project management. Forbes – #1 Leader in Retail.

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What to Do If Your Career Is Stalled and You Don’t Know Why

Harvard Business Review

.” Pandas look innocent, but their powerful jaws deliver a bite stronger than a jaguars’ Pandas can be painfully costly to individuals whose careers stall for reasons unbeknownst to them and to organizations and managers unable to develop talented leaders to their full potential.

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