Harvard Business Review

JANUARY 16, 2013

Volatile stock: In 2008, under Jobs, the stock price dropped by more than 50%. In 2004, Apple's CFO, Fred Anderson, left the company. Amazon's price-to-earnings ratio is now 2,767. There are other markets waiting to be disrupted, for sure. Some people are saying that Tim Cook just ain't up to it, that he's no Steve Jobs.

Marketing 12

Marketing Stage-Gate Advertising Price 12

Harvard Business Review

MAY 4, 2012

Investors reward companies (such as Apple and Kimberly-Clark ) whose current performance or guidance for the future exceeds market expectations, and they punish companies (as they did Starbucks and Procter & Gamble ) whose performance or guidance fails to meet expectations. First, let's review the case for guidance. FD) constraints.

CFO 11

CFO Metrics Price Depreciation 11

Marshall Goldsmith

FEBRUARY 8, 2018

Deepa Prahalad – Focused on design and emerging markets. Telisa Yancy – Chief Marketing Officer at American Family Insurance. Praveen Kopalle – Associate Dean MBA Program, Signal Companies’ Professor of Management and Marketing at the Tuck School of Business at Dartmouth College. World authority on project management.

Executive Coaching 70

Executive Coaching CEO Magazine Banking 70

Harvard Business Review

MAY 28, 2018

Nikon watched its profits sink and its stock price at one point fell below liquidation value. Then a new CFO joined the company: Masashi Oka, a financial industry veteran who had played a key role in transforming Mitsubishi UFJ Financial Group-owned Union Bank in the US. What he heard was uncomfortable.

Company 9

Company ROIC CFO Restructuring 9

Harvard Business Review

MARCH 15, 2016

Investors are increasingly seeking firms with long-term growth strategies, rather than ones focused on managing short-term earnings to boost the stock price. This, in turn, is triggering a shift in the perceived role of the CFO — from bean counters to planters of seed corn. Redefining the CFO role. Similarly, Corning Inc.

Short-term 8

Short-term Long-term CFO Wiseman 8

Harvard Business Review

JANUARY 11, 2016

The 1990s saw the rise of the strategic CFO, and more recently many companies have created a chief strategy officer (CSO) position. Such friction is destructive — and a huge missed opportunity, because the CFO and the strategy head are far more effective when they collaborate. Tapping the most promising growth spots.

Strategy 8

Strategy CFO Finance Short-term 8

Strategy Driven

JULY 27, 2011

Dirty Little Secrets offers dozens of examples to clarify precisely how buying decisions can be facilitated through the right kind of questions, including an in-depth case study of a marketing manager who recognizes the need for a better website and wants to bring in an external design team. The result?

Case Study 50

Case Study Technology Resistance Project 50

Harvard Business Review

APRIL 18, 2014

The company was hell-bent on entering a new market but knew it had to automate its warehouse to do so. BlueArc’s devices were high-end, but its management believed it needed a mid-priced product to get it through the recession. Martig was a seasoned CFO with years of forecasting experience in technology firms.

CFO 8

CFO Venture Funding IPO Retail 8

Strategy Driven

OCTOBER 21, 2011

Forced to do more with much less, the small businesses that have managed to survive and even thrive during these tough times have recognized one important factor: You can’t always compete on price, but you can compete on service. You might not always be able to slash your prices lower than those of your competitors. magazine.

Learning-by-Doing 62

Learning-by-Doing Price Bottom-up Finance 62

Harvard Business Review

APRIL 5, 2013

My consulting firm works with many successful market leaders with amazing market shares — 30%, 50%, 70% and even 90%. One example of a company in this situation is Gillette, which has approximately a 70% share of the shaving market. For decades, the shaving market was men''s facial hair removal.

Price 8

Price Franchising Marketing CFO 8

Harvard Business Review

APRIL 16, 2012

As long as the CFO can stipulate that the company does not intend to repatriate the cash, it avoids the incremental tax that will be levied due to the territorial system of U.S. For example, a market downturn is a great time to repurchase stock or to introduce a new marketing campaign against weakened competitors.

Company 13

Company Cost of Capital Finance Long-term 13

Harvard Business Review

OCTOBER 14, 2011

The recent ups and downs of the global financial markets have placed a lot of scrutiny on CEOs, corporate boards and executive teams to deliver stakeholder value that can withstand the fluctuations. It doesn't matter if you are an administrative assistant or a CFO; all employees need this common experience. is that in the U.S.

CFO 13

CFO Software Engineering CEO 13

Harvard Business Review

AUGUST 5, 2016

They had framing conversations with the CEO and CFO early on to discuss any financial or operational challenges. This allowed the company to claim carbon-neutral status for Texas-made products, a nice and strategic marketing win. Owens Corning won’t actually reveal the exact energy prices they’re paying.

Energy 8

Energy Industry Finance CFO 8

Harvard Business Review

JANUARY 30, 2013

That opportunistic approach to financial markets has defined Amazon since it went public in 1997. And while it has certainly burned many buyers of Amazon shares through the years — Amazon's stock price took a decade to get back to its 2009 peak — the long-run returns have been spectacular. billion in bonds the year before).

Training 10

Training Bond Christensen Long-term 10

Harvard Business Review

OCTOBER 30, 2017

So is John Rice, the head of global operations, along with CFO Jeffrey Bornstein. During Immelt’s tenure, GE’s stock market value fell by about half. Then they buy stock in these public companies and attempt to convince management to increase the price of the shares. Comstock is out. So what happened? of the company.

Ries 8

Ries Long-term Short-term Price 8

Harvard Business Review

MARCH 4, 2011

Increasingly, consumers on the floor know more than the sales staff about the store's products and price points — and competing offers. Doing this right will allow the CFO to keep the store as an asset on the balance sheet, not a liability — a move shareholders would surely reward.

Retail 15

Retail Attrition CIO CFO 15

Harvard Business Review

DECEMBER 13, 2017

The facilitator, Caroline Dvorjak , was a marketing professor and a seasoned consultant. The question on everyone’s mind, especially investors’, was how Troy would manage this much larger portfolio, given the overlap between existing and acquired brands in terms of positioning, price tier, and geography. Rick spoke up.

Hotels 8

Hotels Case Study Brand Price 8

Harvard Business Review

JUNE 16, 2015

And as an HBS white paper points out, even some of today’s most mainstream executives — from the CTO to even the CFO — were once just new positions created to deal with “significant opportunities and risks emerging from technological or social disruptions.” Insight Center. The Future of Operations.

Constraint 8

Constraint Supply Chain Resources Operations 8

Harvard Business Review

MARCH 28, 2012

This means they're buying drugs that could be similar to others already on or coming soon to the market. No company should confuse the strategy of buying into a big market with buying innovation that will bring tomorrow's growth. The market reaction to all of this was mixed, but the trajectory was set for one way: higher.

Innovation 13

Innovation Company Biotechnology CFO 13

Harvard Business Review

OCTOBER 11, 2013

Competitive products came on the market, but none were as popular as the Express. Terranola’s market cap skyrocketed to $8.1 It seemed that many market players, notably Jeremiah Hughes, thought the Terranola story was too good to be true. As CFO, A.J. At the stock’s peak, nearly a third of shares were sold short.

Case Study 8

Case Study CFO Hedge PR 8

Harvard Business Review

MAY 27, 2014

What was so horrible about publicly traded companies that he’d consider being a CEO again, but only if he could avoid public markets? But I tucked Palmisano’s remark away, and when we started putting together a package of articles for the June HBR on American corporations’ relationship with Wall Street, I thought I’d ask Palmisano about it.

Stage-Gate 9

Stage-Gate Strategic Planning Welch CFO 9

Harvard Business Review

APRIL 13, 2012

But if you're a CFO, you'll have to decide whether you like consistent or variable expenditures. That would limit cloud computing's market growth to the set of noncritical applications or to small-to-midsize businesses that would rather use cloud services than build a $500 million data center in the U.S.

CFO 15

CFO Operations Budgeting Technology 15

Harvard Business Review

MAY 1, 2011

Following the collapse of housing prices, a growing number of people have voiced concerns over a looming collapse of higher education tuition. As Glenn Reynolds , a faculty member at the University of Tennessee law school, points out, higher education shares some salient features with the pre-collapse housing market.

Education 16

Education Human Capital Class CFO 16

Harvard Business Review

SEPTEMBER 21, 2015

Lotta Tindal, the chief marketing officer for the Dutch hospitality group Ervaring Hotels & Resorts, hadn’t wanted to come to the presentation, but Gerard Bakker, Ervaring’s CFO, had twisted her arm. But Lotta wasn’t yet ready to gamble a significant portion of her marketing budget on it. Dan continued.

Case Study 8

Case Study Travel Hotels NPV 8

Harvard Business Review

SEPTEMBER 22, 2011

Your CFO and finance team can take a leadership role here. On the macro level, you can estimate the value of achieving customer loyalty leadership in terms of market share gains or revenue growth. You can also use these processes to inform policy, pricing, staffing, process and product improvements. Organized learning.

Incentives 10

Incentives Sample Customer Loyalty Metrics 10

Harvard Business Review

OCTOBER 11, 2011

Instead, companies must make fundamental changes to the way they work — how they market and sell, handle orders, bill for those orders, manufacture and distribute their goods, and serve customers after the sale. due to inflation, salary increases) to maintain margin in an environment of downward pressure on prices.

Budgeting 11

Budgeting Chief Financial Officer Cost CFO 11

Harvard Business Review

MAY 8, 2013

Tony, the chief marketing officer, had suggested taking a drive so that they could talk about the integration of Beacon''s latest acquisition, VillageCar. I know I''m an ops guy and you''re the marketing guru, but I don''t buy it," Henry said. It gave us access to a new market. Henry was the senior vice president of operations.

Case Study 8

Case Study Brand How To Beyer 8

Harvard Business Review

MAY 30, 2016

As the CFO of Macy’s put it recently, “ “We’re frankly scratching our heads.” Creative retailers are using the new technologies to innovate just about everything stores do from managing inventory, to marketing, to getting paid. ” But it’s not happening as pundits predicted.

Retail 8

Retail Real Estate B2B CFO 8

Harvard Business Review

MAY 5, 2016

Even though this new pricing model would probably be better for them—a lower procurement threshold and all—Neil thinks that if it took the city manager this long to get approval for a purchase, there’s no way he’ll go back and say, ‘Never mind. . He clearly had a strong opinion on this, as any good CFO would.

Case Study 8

Case Study Business Model CFO Software 8

Harvard Business Review

AUGUST 31, 2015

A seasoned CFO with a sharp mind and an abrasive style, Arthur had lost his job over a disagreement with his company’s new CEO. Seen as a ticket to thrive in a mobile job market, “talent” is an ever more valuable label, and devotion to work is that ticket’s price.

Long-term 8

Long-term Loyalty Uncertainty Banking 8

Harvard Business Review

OCTOBER 31, 2011

Yes, sir, I was worried about that, too — market saturation. And I think there's a market that you should consider: Mexico." Several analysts had downgraded Coe's stock as a result, and its share price had plunged. It's a good time for us and potentially a great market," he told Aubrey. Aubrey nodded.

Case Study 10

Case Study Marketing Real Estate Retail 10

Harvard Business Review

JULY 21, 2017

But the ones who really understand the issue see gender balance as not just a numbers game but part of a broader, more strategic cultural shift that includes developing leadership teams representing geographically diffuse markets. Some of those searches, like the one, three years ago, for our CFO, took twice as long as normal.

Diversity 8

Diversity CFO Globalization Video 8

Harvard Business Review

AUGUST 1, 2017

They treat recommendation engines more as e-commerce sales and marketing gimmicks — another feature to add to the site — than as crucial investments in virtuous cycle platforms. Do you want to price differently? ”Let’s make search faster and simpler,” they said. ” So they did. Personalize offers?

Engineering 8

Engineering Company White Paper Cooper 8

Harvard Business Review

MAY 8, 2012

We all make pitches every day — for that highly-prized account; to a client who's reluctant to accept your scary proposal; for a skeptical CFO to loosen the purse strings; or for a wary new team to believe in you. Here's what I've learned about winning pitches like these: 1. You need to connect yourself to the hidden agenda.

Belief Systems 17

Belief Systems Tips Audience CFO 17

Harvard Business Review

DECEMBER 9, 2010

She'd mentioned her business, Calidad de Vida, a group of day care centers for the elderly, and he'd peppered her with questions, explaining that he was interested not only as a doctor (he was the leading cardiothoracic surgeon at Madrid's best hospital) but also as a potential investor (he'd unloaded his stocks just before the market collapsed).

Case Study 13

Case Study Franchising Health Care Follow-up 13

Harvard Business Review

AUGUST 22, 2014

The second source of revenue is trying to change the fact that corporations report large profits to the capital markets and relatively small profits to tax authorities. If we make it more the case that you have to base your taxes on profit reports to capital markets, that can raise a fair amount of revenue as well. The workers aren’t.

Globalization 8

Globalization CEO System Offshoring 8

Harvard Business Review

AUGUST 19, 2014

We can’t explain them with philanthropy or reduce them to marketing sound bites.”. Camilla asked, referring to Natural Foods’ CFO. “He He says that neither store revenue nor the stock price has been affected, and until they are, he doesn’t have an opinion.”. Harold knew she had a point, but he wasn’t fully convinced.

Case Study 9

Case Study Politics Committee Letter 9