Channel Management, Development, Goal and Metrics

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Channel Management

Development

Goal

Metrics

How GM Uses Social Media to Improve Cars and Customer Service

Harvard Business Review

FEBRUARY 12, 2016

Thanks to the proliferation of smartphones, brand and online-shopping websites, social media, and vehicle connectivity, businesses have a unique opportunity to use technology to revolutionize the customer experience and to incorporate the voice of the customer into product development. But where and how do you start? Insight Center.

Media

Media Automotive Globalization Active Listening

We Can't Agree to Disagree

Harvard Business Review

MAY 2, 2011

the goals are aligned. That's why there's little pushback on pricing, obsolescence, or disappointing developers. The alignment of investors' interests with the executive team's goals. Companies get offers to be acquired, but at much lower valuation than the original dream goal. Apple wants to be cool.

Brand

Brand Energy Price Long-term

Leadership Digital

How GM Uses Social Media to Improve Cars and Customer Service

We Can't Agree to Disagree

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