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How Testbeds Can Help Us To Co-Create The Future

The Horizons Tracker

The late Clayton Christensen famously highlighted that consumers are not buying our product as much as they are hiring it to complete a particular job. Bunkered away in R&D labs they often fall into the trap of focusing almost exclusively on the technology they’re developing rather than on the customer need it should be meeting.

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What Is The Job Metaverse Is Trying To Do?

The Horizons Tracker

That we’re still largely waiting for such an immersive world to take hold, despite much-hyped initiatives, such as Second Life, perhaps underlines the difficulties the technology has had in keeping pace with such a vision. Digital twins. It’s a market that is already worth $3.1 You simply cannot do that with 4G or with Wi-Fi.

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Disruptive Business Models | N2Growth Blog

N2Growth Blog

Why didn’t Folgers recognize the retail consumer demand for coffee and develop a Starbucks type business model? Let’s just take a moment and look at a few notable examples of what happens to companies that become complacent…Why didn’t the railroads innovate? Why didn’t IBM see Dell coming?

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Overcoming the Barriers to Corporate Entrepreneurship

Strategy Driven

Instead, longevity is based on entrepreneurial thinking and innovation – in exploring ways to adapt corporate and business strategies in response to market, technological, and social and cultural change. On reflection, though, I find that the evidence does not support competitive advantage as a path to longevity. Resistance from the Supplier.

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Breaking the Death Grip of Legacy Technologies

Harvard Business Review

Technologies like 3-D printing, robotics, advanced motion controls, and new methods for continuous manufacturing hold great potential for improving how companies design and build products to better serve customers. Why are older incumbent firms slow to adopt new technologies even when the economic or strategic benefits are clear?

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0511 | Larry Downes: Full Transcript

LDRLB

I think our principal observation was that what was happening was that disruptive innovations driven by largely information technology but lots of other technologies on the fringe here that are getting ready to exhibit the same kind of characteristics were entering the market in kind of this better and cheaper way.

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We Need to Expand the Definition of Disruptive Innovation

Harvard Business Review

The latter is according to Clayton Christensen, Michael Raynor, and Rory McDonald in their recent HBR article “ What is Disruptive Innovation?” For us, applying technology in a totally new way — to reserve and open the cars — was a key enabler of this new market segment. Zipcar counts as a disruptive innovation.