Entrepreneurs Need A Detailed Understanding Of Their Customer’s Problems
The Horizons Tracker
JUNE 5, 2022
This results in a growing amount of market power being concentrated in a small number of incumbents. Be an observer – While a lot of the immersion process is a two-way interaction, there is also much that can be learned from simply observing customers in action. Inertia usually means that this can be a lot higher than we think.
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