N2Growth Blog

NOVEMBER 15, 2010

There are some organizations, business, and leaders who have an expectation that loyalty is a blind loyalty and that it does not preclude any behavioral example from them.

Loyalty 417

Loyalty Blog Leadership Brand 417

Strategy Driven

AUGUST 7, 2019

In this digital age, customer feedback travels fast, and many people rely heavily on the reviews of other consumers when making purchasing decisions. Often, new businesses lack the experience of more established companies, and this can lead to issues such as slow order fulfillment or delays in response times.

Reputation 11

Reputation Customer Loyalty Brand How To 11

Harvard Business Review

OCTOBER 27, 2014

This “customer experience” movement, if we can call it that, reminds me of the period a couple of decades ago when manufacturers (and others) discovered quality. Company after company learned to use new metrics and to address the root causes of problems. Customers Decision making Finance' Remember quality circles

Short-term 10

Short-term Finance Customer Loyalty Metrics 10

Strategy Driven

DECEMBER 2, 2019

In the business world, focusing strictly on a digital experience will eliminate customer loyalty and emotional connection to a brand. While there’s no denying that technology has amazing advantages to make it easier for the customer in most cases. Use these strategies to make your company customer-centric: 1.

Company 71

Company P&L Bottom-up Advertising 71

Strategy Driven

JULY 27, 2020

Young companies should have only one thing on their mind: growth. Growth is almost always achieved by getting new customers, and new customers are almost always achieved by reasonable, effective marketing. When looking for funding at any stage, a strong customer base will make the whole process infinitely easier.

Marketing Strategy 82

Marketing Strategy Marketing PR Stage-Gate 82

Harvard Business Review

OCTOBER 24, 2016

Likewise, in a more focused study of eight large public pension funds, we found that none are using startup companies as a main source for innovation. Instead, they tend to perpetuate the status quo: 75% predominantly rely on large, established vendors and relationships to source their investment technology.

Operations 8

Operations Intangible Assets Venture Capitalist Hedge 8

Harvard Business Review

FEBRUARY 15, 2012

Given the unrelenting pace of change surrounding organizations in virtually every industry, companies are looking for executives who know how to innovate and introduce change, not simply caretakers who can manage the status quo. In most companies there's more than a kernel of truth to these managers' complaints.

Innovation 15

Innovation Merchandising How To Proposal 15

Harvard Business Review

SEPTEMBER 22, 2011

More and more companies are tying incentive pay to customer metrics. TIAA-CREF, the big financial services company, includes customer loyalty score improvement in senior executive compensation. In most larger companies, you'll need to generate roughly 200+ responses per operating unit per period.

Incentives 10

Incentives Sample Customer Loyalty Metrics 10

Harvard Business Review

MAY 29, 2012

A generation of economists, finance theorists, business school professors, and would-be governance experts has embraced the notion that companies exist only to maximize "shareholder value.". Some want their firms to make informal commitments to build employee and customer loyalty that will pay off in the future.

Short-term 14

Short-term Long-term Objective Customer Loyalty 14

Harvard Business Review

FEBRUARY 23, 2018

Do you believe that sustainability is important for your company, but that it’s “someone else’s problem?” Unsurprisingly, carbon emissions by the world’s largest companies are increasing and only one third of the 600 largest companies in the U.S. TOSHINORI TARUI/Getty Images.

Incubator 10

Incubator How To Real Estate Business Model 10

Harvard Business Review

APRIL 17, 2013

The common thread is that today''s model of capitalism overemphasizes short-term financial data and neglects information that gets at the true sources of sustainable value creation — things like innovation, brand equity, customer loyalty, and key stakeholder relationships.

Report 8

Report Short-term Press Release Compliance 8

Harvard Business Review

SEPTEMBER 27, 2016

But what does it mean, in terms of daily tasks, to be the company’s top “executer?” But the best CEOs know that strategy is just theory unless it’s actually translated into frontline routines―unless the rest of the company actually is executing the strategy. It’s written right into your title.

CEO 8

CEO Class Chief Executive Officer Strategy 8

Harvard Business Review

AUGUST 5, 2014

That isn’t easy, but the payoff is worth it: Our most recent research shows that companies with excellent marketing capabilities outperform the market with 2-3X greater revenue growth. Yet, only 30 percent of companies believe they understand their customers’ needs well enough to identify what initiatives will drive growth.

P&L 10

P&L Banking Marketing Call Center 10