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The Best Leadership Books of 2021

Leading Blog

Emerging technologies, changing demographics, the data economy, automation, and other trends-the undercurrents of radical, systemic change-are crashing into each other. When they converge, they’ll produce sea changes that sink companies and wash away entire industries overnight.

Books 453
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What Is Inbound Marketing, and Why Is Everyone Doing It?

Strategy Driven

While many businesses rely on traditional outbound marketing strategies to find new leads, this can be costly and even ineffective. Inbound marketing has emerged as an attractive complement to traditional advertising strategies. What Is Inbound Marketing? Email marketing is important for staying top of mind with your prospects.

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People Do Business With You…But Why?

Women on Business

According to author and thought leader Simon Sinek, people buy the “why.” While most companies explain that they make great products, Apple is unique in that they begin by telling the consumer “ why ” they make their products. We are committed to designing smart marketing strategies – not the flashiest or most complex.

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CMI Highlights

Chartered Management Institute

How can AI and future technology aid, rather than impair, inclusion? Improving public services Finally, a short update on another area we are currently working in: CMI is partnering with the Social Market Foundation to explore how to get improved results from the UK’s public services. Catch up here. You can learn more in FE News.

Policies 121
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Can You Really Turn a Hobby into a Business? part 3 of 3

Strategy Driven

Simon Sinek challenges what and how thinking. When you are your own company, you’re the source of your own success; make sure the journey is worth it. And because technology now enables work to be a thing you do rather than a place you go, the opportunity to identify and develop unique career pathways is greater than ever!

Simon 50
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Know Your History, Purpose and Direction

CoachStation

If you have not had the opportunity to view or read any of Simon Sinek’s material regarding marketing and to ‘ Start with Why ‘, I highly recommend you spend a few minutes doing so. What – This is what the company does to fulfill that core belief. Most of these companies neglect to even mention why they do what they do.

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When Companies Want to Innovate, But Investors Won’t Let Them

Harvard Business Review

Simon McGill/Getty Images. Businesses understand the power of digital innovations to reshape industries and markets. Yet, time and again, they have struggled to innovate with new and disruptive technologies. In theory, investor incentives align with what is good for the firm. In practice, we find important differences.