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Use GenAI to Uncover New Insights into Your Competitors

Harvard Business Review

Companies have a growing problem of information overload regarding markets and competitors, which often prevents the C-suite from making the best decisions available given the data at its disposal. In other words, generative AI can become the watchful eye that spots useful insights in the field of competitive intelligence.

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A Failure To Act – The Leader’s 5 Most Damaging Inactions

Lead Change Blog

Failure To Inform – It’s difficult enough to gain competitive intelligence; why would we withhold our own? As leaders, when we withhold information or don’t make the time investment to openly share critical information, we handicap our organizations. And all of this leads to a lack of feeling motivated.

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“Competitive Intelligence” Shouldn’t Just Be About Your Competitors

Harvard Business Review

For the next year, Jessica Eliasi, then the director of Competitive Intelligence at Mars Chocolate, travelled the world running “competitive simulation” games with local market teams from Russia to Mexico to Turkey to England. To become more agile, s tart by rethinking your competitive intelligence process.

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Know Your Enemy

Chartered Management Institute

Your people may know their marketplace and their customers, but all that invaluable information could go to waste if you don’t collect it and collate it effectively. Graeme Dixon looks at how competitive intelligence could benefit your company. You are not watching this post, click to start watching.

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Companies Collect Competitive Intelligence, but Don’t Use It

Harvard Business Review

The second requirement is to anticipate response to your competitive moves so that they are not derailed by unexpected reactions. The paradox is that companies spend millions acquiring competitive or market “intelligence” from armies of vendors and deploy the latest technology disseminating the information internally.

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How Competitive Intelligence Rules Encourage Cheating

Harvard Business Review

When HP's ex-CEO Mark Hurd headed to Oracle this fall, his former employer sued him , claiming that by taking the job he put "HP's most valuable trade secrets and confidential information in peril." Such unrealistic rules are no more likely to stop the flow of competitive information than Prohibition stopped the flow of liquor.

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Use Your Sales Force’s Competitive Intelligence Wisely

Harvard Business Review

The sales force has abundant information about the initiatives and products that your competitors are planning and, therefore, the kinds of choices that your customers will be facing in the near future. So if you acquire information from customers, you’d better use it well, or it may hinder, rather than help, your sales efforts.