Harvard Business Review
NOVEMBER 17, 2023
And this counterintuitive application of generative AI is starting to enable leaders in marketing, strategy, and competitive intelligence to unearth strategically relevant insights about their competitors from documents made publicly available by those competitors.
Harvard Business Review
MAY 18, 2015
For the next year, Jessica Eliasi, then the director of Competitive Intelligence at Mars Chocolate, travelled the world running “competitive simulation” games with local market teams from Russia to Mexico to Turkey to England. To become more agile, s tart by rethinking your competitive intelligence process.
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Harvard Business Review
DECEMBER 20, 2010
Yet when it comes to lower-level employees responsible for gathering competitive intelligence, those same lawyers impose Draconian rules that prevent employees from speaking with a competitor directly, or even engaging a third party to speak with a competitor on their behalf.
Harvard Business Review
JULY 31, 2015
The second requirement is to anticipate response to your competitive moves so that they are not derailed by unexpected reactions. The paradox is that companies spend millions acquiring competitive or market “intelligence” from armies of vendors and deploy the latest technology disseminating the information internally.
Harvard Business Review
MAY 1, 2014
Big companies have it easy when it comes to gathering and utilizing competitive intelligence. To make this data useful, designate someone at the company to take control of competitive intelligence. If you make competitive intelligence everyone’s responsibility, it will be forgotten.
Harvard Business Review
OCTOBER 27, 2015
In most companies, marketers are in charge of assessing the competition. Because of this, close to 60 percent of all competitive intelligence professionals report to marketing. Yet the majority of marketers fail to use their competition analysts strategically, instead using them to gather more “recon” data.
Harvard Business Review
JUNE 12, 2014
Often, managers think about patent litigation as a “narrow” strategy to protect a particular technology against a specific infringer. The most interesting aspect of the Apple-Samsung patent battle is that the actual technology war is not between Apple and Samsung. So why has Apple not sued Google? billion requested).
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