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Digital Marketing Strategy Basics for Start-ups

Lead Change Blog

When you are marketing a start-up, there are two fundamental truths. The second one is that if your product is crap, there is no amount or type of marketing that will gain you a mass audience. If you want your start-up marketing to be a success, you need to have both a great marketing strategy and a great product.

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The Value Of Corporate Thought Leadership

The Horizons Tracker

The internet is awash with content, and companies are certainly not immune to producing their fair share. While the concept of thought leadership is well established among individuals, it is less so among organizations, which is a gap a recent study from INSEAD attempts to plug. percent boost in average revenue for firms.

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Top 5 Advantages of Hiring Online Marketing Companies

Strategy Driven

Ensuring the growth and success of your company is possible with good marketing. Marketing helps your business get customers who will purchase the products and services you offer. However, online marketing is now the best method to promote and sell your products and services because of modern technology. It is cost-effective.

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How to Lead Through Your Blog Content

Lead Change Blog

Marketers who prioritize blogging are also thought to be 13 times more likely to achieve a positive Return on Investment (ROI), and this underlines the reach of the cost-effectiveness of publishing branded content. Can you lead through your Content? Here are three reasons why the answer is yes.

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In Marketing, the “C” Word Cannot Exist

In the CEO Afterlife

Many years ago I read Theodore Levitt’s The Marketing Imagination. In the book, the renowned marketing professor said there was no such thing as a commodity, only people who think like commodities. This served me well as a branded coffee marketer. Differentiation is the name of the marketing game.

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How To Help Your Training Business Succeed

Joseph Lalonde

For more information on contributing a post, please see our contributing policies. When you take on a new client, it can seem like you are reinventing the proverbial wheel time and again. Image Credit Create High-Quality Content The process of creating your training materials is likely the most time-consuming.

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Content Marketing that Converts

Strategy Driven

Content is king'. Does it mean that by offering thought-provoking, useful, creative information buyers will be motivated to contact you at the right time along their complete (including pre-sales) decision path? Imagine offering the type of content that drives buyers during every decision and pre-sales activity. Case Study.

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