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Modern CMOs: Bridging Creativity with Commercial Acumen

N2Growth Blog

As disruptors in the organization, they hold the onus to align the company’s brand mission with a creative yet commercially viable business strategy. Today’s CMOs are not just marketers but visionaries who strategically leverage creativity with technology to drive commercial success.

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Leaders Affect Training ROI

Lead Change Blog

Posted in Best of Blogs Series [link] Kevin Eikenberry (@KevinEikenberry, Web) posted a creative, objective and thoughtful post over on Smartblog on Leadership today entitled 7 Ways Leaders Affect Training’s Return on Investment. Leaders Affect Training ROI.

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Expert Insights on Leading with Laughter with Steve Cody & Clayton Fletcher

Let's Grow Leaders

08:06 – The Strategic Value of Humor: David delves into “The ROI of LOL,” exploring how comedians’ insights are invaluable to business leaders. ” He is the co-author of the recently released ROI of LOL: How Laughter Breaks Down Walls, Drives Compelling Storytelling, and Creates a Healthy Workplace.

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The Elements of Successful Pay-Per-Click Campaign Strategies

Strategy Driven

Companies often turn to a dedicated Google PPC Agency to streamline their efforts to ensure optimal campaign efficiency and ROI. Designing Compelling Ad Creatives In a marketplace saturated with ads, standing out is paramount. Compelling ad creatives should grab the viewer’s attention and inspire them to act.

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All-Hands Meeting: How to Ensure Yours is Amazing and Worth the Investment

Let's Grow Leaders

It’s the ROI that comes from curated conversations and spontaneous interactions, those electric moments of innovation that happen when your team is in the same room. Make it Easy to Follow-Up and Follow Through Of course, the true ROI comes from what happens after your all-hands meeting or company offsite.

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A New Way To Calculate ROI

CEO Insider

They must enable growth, reduce costs, increase productivity, attract people, promote collaboration, spark creativity, support health and allow for flexibility. Now, the expectation is for office space and furniture to do much more. That’s a big ask. […].

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First Look: Leadership Books for January 2019

Leading Blog

Unlocking Creativity : How to Solve Any Problem and Make the Best Decisions Michael A. Roberto Leaders do not have to conceive innovative ideas, but rather open the path for curious and creative employees within their organization. Creative Construction : The DNA of Sustained Innovation.

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