Harvard Business Review

DECEMBER 2, 2010

Editor's note: This post is one in an occasional series on Vijay Govindarajan's and Christian Sarkar's idea to create a scalable housing solution for the world's poor. Today, Seth Godin examines the challenge of marketing to the world's poor. Its success will depend on the ability to create a market for the idea. Triple the U.S.

Marketing 14

Marketing Mass Marketing Early Adopters Venture Capitalist 14

Harvard Business Review

DECEMBER 14, 2011

As my colleagues noted in a Harvard Business Review article earlier this year, the extremes in most Asian markets are well served. Multinationals are increasingly tasking their Asian outposts with developing regionally appropriate solutions that might "trickle up" to established markets. The race for the middle.

Trends 14

Trends Innovation Govindarajan Class 14

Harvard Business Review

MAY 8, 2012

Similarly, Japan's automobile industry has been plagued by a series of embarrassing quality problems and recalls, and has lost market share to companies from South Korea and even (gasp!) Sure it's important to inject discipline into product and service development, but not so much that it discourages creativity. the United States.

Six Sigma 15

Six Sigma Kaizen Govindarajan Telecommunications 15

Harvard Business Review

MARCH 17, 2016

Don’t engage in over-the-top discounting that trains customers, both in B2C and B2B markets, to buy cleverly on price and price alone. It also determines which market segments the company will serve and what channels it will use to reach them. Honda once dominated the motorbike market in Vietnam, with a share of 90%.

Price 8

Price Airlines Govindarajan Advertising 8

Harvard Business Review

FEBRUARY 24, 2011

Editor's note: This post is one in an occasional series on Vijay Govindarajan's and Christian Sarkar's idea to create a scalable housing solution for the world's poor. This development plan can be scaled to build 3 million or 30 million units per year, if needed. The entire thing isn't unlike putting together giant Legos.

Suri 14

Suri Construction Class EBITDA 14