How to Use Uncertainty and Surprise for Breakthroughs
LDRLB
FEBRUARY 11, 2013
Could we be overlooking – even resisting – one of the most essential catalysts of personal and business breakthroughs? Cook dismissed his own market data for over a year. This initial surprise led to an even bigger one: the market for small-business-accounting software was ripe for the taking. Surprise is the enemy.
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