Strategy Driven

JULY 13, 2011

It turned out that the unit was driving profits by raising prices and cutting marketing and advertising expenditures. Higher prices and reduced advertising created an opening for competitors to take away market share, which they did. So while profits were rising and ROIC was high, market share was declining.

ROIC 62

ROIC Balanced Scorecard Metrics McKinsey 62

Harvard Business Review

JULY 25, 2014

He claimed that based on this insight he could anticipate their market moves one or even two steps in advance. I knew that meant he would be relatively focused on short-term results while mostly ignoring product development. He had recruited other quant experts, such as Norton, formerly of American Express.

CEO 9

CEO Norton Airlines Short-term 9

Harvard Business Review

DECEMBER 20, 2010

Every few years the same piece of technology gets re-announced, and it's as important as ever. Its appearance marks a markets' phase transition from early adopters to mega-profits. Back in 1982 Norton Utilities launched its "Unerase" product. The feature? It was a big deal. Undo was new again a few years later.

Early Adopters 14

Early Adopters Norton Wilde Software 14

Harvard Business Review

NOVEMBER 9, 2012

But today, acquiring and interpreting customer data inherently must involve both the marketing and IT departments. In fact, recent research [PDF] conducted by the CMO Council, suggests that this process should start with the Chief Marketing Officer (CMO) and the Chief Information Officer (CIO). Find Common Ground.

CIO 8

CIO Chief Information Officer Norton Technology 8

Harvard Business Review

DECEMBER 13, 2017

There are core competencies that every PM must have – many of which can start in the classroom – but most are developed with experience and good role models and mentoring. Performing market assessments. So, what should you consider if you’re thinking of pursuing a PM role? Running design sprints. Company Fit.

Productivity 8

Productivity Products Core Competence Management 8

Harvard Business Review

MARCH 11, 2015

McDonalds isn’t the first fast food chain to consider giving customers more control over their orders using technology (though there’s a fair amount of debate about whether customization is really the best way forward for the struggling company ). Avacado and shaved parmesan on your sandwich? No problem.

Banking 8

Banking Technology Norton Ryan 8

Harvard Business Review

OCTOBER 23, 2013

The most motivated and productive people I’ve seen recently work in an older company on the American East Coast deploying innovative technology products to transform a traditional industry. ” “We’re working on the most advanced technology.” They can: Mastery: Help people develop deep skills.

Motivation 9

Motivation IPO Norton Open-book 9