Six Disciplines
APRIL 27, 2011
” (Sam Decker, Decker Marketing). ” (David Daniels, Business & Technology Reinvention). “The approach is current and I love that it ties technology and systems with strategy. ” (David Daniels, Business & Technology Reinvention). Skip Angel, Random Thoughts of a CTO).
Strategy Driven
JULY 13, 2011
It turned out that the unit was driving profits by raising prices and cutting marketing and advertising expenditures. Higher prices and reduced advertising created an opening for competitors to take away market share, which they did. So while profits were rising and ROIC was high, market share was declining.
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Harvard Business Review
JULY 25, 2014
He claimed that based on this insight he could anticipate their market moves one or even two steps in advance. At the same time, we continued to invest in long-term product development and overseas markets, knowing it was unlikely he could follow us in the short term.”. expansion, out-maneuvering Adelson in the domestic market. “We
Harvard Business Review
JANUARY 16, 2015
This is evidenced, and perhaps brought on by, the number of news reports about hot new bots, a depressed job market still inching out of a global recession, and a much-discussed “skills gap” when it comes to STEM fields. “We were surprised by how consistent our results were,” reports Norton.
Harvard Business Review
DECEMBER 20, 2010
Every few years the same piece of technology gets re-announced, and it's as important as ever. Its appearance marks a markets' phase transition from early adopters to mega-profits. Back in 1982 Norton Utilities launched its "Unerase" product. The feature? If we listen to "undo", what is it telling us now?
Harvard Business Review
NOVEMBER 9, 2012
But today, acquiring and interpreting customer data inherently must involve both the marketing and IT departments. In fact, recent research [PDF] conducted by the CMO Council, suggests that this process should start with the Chief Marketing Officer (CMO) and the Chief Information Officer (CIO). Find Common Ground.
Harvard Business Review
MARCH 11, 2015
McDonalds isn’t the first fast food chain to consider giving customers more control over their orders using technology (though there’s a fair amount of debate about whether customization is really the best way forward for the struggling company ). Avacado and shaved parmesan on your sandwich? No problem.
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