What the Marketing Agency of the Future Will Do Differently
Harvard Business Review
MARCH 15, 2013
Everyone is curious about how big data is going to play out, what's in store for wearable technology and just what, exactly, the screen of the future will look like — and how consumers will interact with it. Eric Ries brought the concept of the Lean Startup into our zeitgeist. So, now what? Models of leanness.
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