What the Marketing Agency of the Future Will Do Differently
Harvard Business Review
MARCH 15, 2013
How do agencies ensure their future by being able to help brands sell more and build stronger loyalty in such a disrupted and disintermediated world, where every individual is consuming so much media from so many different channels? Eric Ries brought the concept of the Lean Startup into our zeitgeist. So, now what? Models of leanness.
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