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21st Century Communications – Employees Really Are the Greatest Asset

leaderCommunicator

In today’s business world, the greatest asset of any organization is not the steel, cable, real estate or technology at its disposal. Think about it this way – it’s through people that the best steel, the fastest cable, the most prime real estate and the greatest technology is able to actually benefit an organization. David Grossman.

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What matters in 2010?

Lead on Purpose

Seth Godin , marketing guru and thought leader, did a cool project where he brought together more than seventy “big thinkers&# to write the ebook What Matters Now. Hutchins Seth and his coauthors are trying to get five million downloads of the ebook. Read Seth’s post about the ebook here. Get fired up.

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Interns to the Rescue! :: Women on Business

Women on Business

For more information on how you can utilize interns in your business or organization, check out my friends Julie Braun and Michelle Demers, the Dynamic Duo of Super Interns, and make sure to download their free ebook “251 Super Internship Projects.” For more information, go to www.SuperInterns.com. Who’s on the Bus? Post by Jane K.

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9 Steps to Work Less and Do More

Kevin Eikenberry

They are: Live on purpose Stop procrastinating Conquer technology Beat distractions to cultivate focus Stay organized Stop wasting time Optimize Build stronger relationships Leverage The section about an empty email inbox on pages 69-72 is, in itself, worth the price of the book. It is sometimes surprising and, in those moments, profound.

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Why B2B Contact and Account Data Management Is Critical to Your ROI

64% of successful data-driven marketers say improving data quality is the most challenging obstacle to achieving success. However, investing in new technology isn’t always easy, and commonly, it’s difficult to show the ROI of data quality efforts. The digital age has brought about increased investment in data quality solutions.

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Independent Bookstores Should Negotiate a Better Offer with Amazon Source

Harvard Business Review

Retailers can buy the products at a 6% discount and earn a 10% commission on ebook sales recorded for a given device for the next two years. In some markets Amazon offers same-day delivery, undercutting one of the primary benefits of a nearby physical bookstore. Ebooks alone made up two-thirds of that volume.

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Interview: Rebel Brown

N2Growth Blog

Rebel Brown : I’ve been a consultant for over 20 years now, focused on helping international clients in areas of business and market strategy, positioning and market launches. They didn’t want this book – they wanted a tactical book on sales and marketing. Defy Gravity is every person’s guide to challenging their status quo.

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3 Mistakes Organizations Make While Developing ABM Programs

The benefits of Account-Based Marketing are clear, so what’s holding B2B professionals back? From building an account universe to understanding to orchestrating sales and marketing alignment around touchpoint and messaging, there are a number of variables to consider before launching a program.