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“Leadership is Marketing” – Peter Drucker Said What?

Tanveer Naseer

Drucker was a genius. Drucker didn’t even care to emulate Albert Einstein and imagine himself on the business end of a beam of light. Drucker didn’t even care to emulate Albert Einstein and imagine himself on the business end of a beam of light. In a public newspaper column Drucker predicted a rosy future and a bull market.

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Coffee House Book Review – “The Drucker Lectures” by Peter F. Drucker

Tanveer Naseer

One of the new features I will be adding to my blog this year is what I’m calling the “Coffee House Book Review”, which will feature reviews on books from the fields of leadership, management, marketing, and other areas of interest to those who are running or managing a business or organization.

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The Practical Drucker: A book review by Bob Morris

First Friday Book Synopsis

The Practical Drucker: Applying the Wisdom of the World’s Greatest Management Thinker William A. Cohen Xenophon'

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The Practical Drucker: A book review by Bob Morris

First Friday Book Synopsis

The Practical Drucker: Applying the Wisdom of the World’s Greatest Management Thinker William A. Cohen Xenophon'

Drucker 75
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Incorporating 160 Effective Performance Phrases in Your Performance Appraisal Review Templates

HR Digest

The process of conducting a performance appraisal can be a daunting task for many managers and HR professionals. While it’s easy to fall into the trap of using generic phrases and templates, truly effective performance reviews require a personalized touch. But what makes an effective performance review?

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Coffee House Book Review – “Wikibrands” by Sean Moffitt and Mike Dover

Tanveer Naseer

As such, regardless of whether your a seasoned marketer or a front-line manager for a team of computer programmers, “Wikibrands” can serve as a valuable guide not only for how businesses will inevitably change in the years ahead, but how your organization can manage this change with minimal disruption or loss of market share.

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Niraj Dawar: An interview by Bob Morris

First Friday Book Synopsis

Niraj Dawar is a Professor in marketing at the Ivey Business School, Canada. His research currently focuses on marketing strategy, brand equity and brand management issues. He earned his PhD from Pennsylvania State University.

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