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Tips for Building an Authentic Brand in 2023

Joseph Lalonde

Use Video Marketing. There are so many ways that you can get creative and experience video marketing right now, all of which can increase the sense of authenticity of your brand and the connection people feel with it. In 2023 overall, even outside of authenticity, it could be the year of video-first marketing. Stay Consistent.

Brand 177
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Paradigm Flip – New Book Releases Tuesday December 10th

Modern Servant Leader

At the bottom of this post , I tell you how to get an advance copy of half the book, a 50% discount off the full book when it releases next week and a copy of Mark Sanborn’s Doing Leadership eBook - all FREE. As a marketer, you influence consumers. Advance Praise Marketers. About the Book.

Books 213
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The Holy Grail of Content Marketing – and When to Recommend It

Strategy Driven

With much of the business world abuzz about content marketing, smart marketers are taking stock of opportunities for their clients to use the power of story to convey a message and build stronger brands. Conspicuously absent from most content strategies, however, is the granddaddy of all content marketing: writing a book.

Content 50
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Your 401(k) Plan

Coaching Tip

Books for Boomers: Reviews & Coaching Tips (FREE). . When Doing It All Won''t Do: A Self-Coaching Guide for Career Women (ebook or paperback workbook edition). . Stock Market Women Work life' Source: Bloomberg BusinessWeek, February 24, 2014. Boomer Retirement Life Tips ($1.99) . .

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Best Practices for a Marketing Database Cleanse

Multiple industry studies confirm that regardless of industry, revenue, or company size, poor data quality is an epidemic for marketing teams. Download ZoomInfo’s latest data-driven eBook aimed to help marketing leaders understand the best practices around choosing a B2B contact data provider.

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Interview with Mark McGuinness; Free eBook and Course

Rajesh Setty

The course is not open to new students yet but as part of the promotion, Mark has released a brilliant eBook (for FREE) called “ Freedom, Money, Time and the key to Creative Success &# (note: size of the file is 4.6MB). RS: You also have an in-depth training program that accompanies the ebook – could you say a little about that?

eBook 35
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How to “Freshen up” your Stale Succession Planning Process

Great Leadership By Dan

Those that get picked for a post will receive a free copy of my eBook. For example, if you are looking to expand into a new market, are your succession and development discussions aligned towards achieving that goal? Are your talent review discussions getting more sophisticated?

Process 231
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Digitizing Logistics: Harness the Power of Data in 4 Steps

Entering a new demand gen position in a volatile market is nerve-wracking. In this eBook, you’ll learn how to identify and target your ideal prospects — when they’re most receptive to hearing your message — using different types of data. Reviewing, reporting, and refining for better results. That’s where your data comes in.

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12 Plays to Kickstart Your Recruitment Process

According to Harvard Business Review, the COVID-19 pandemic exacerbated seismic shifts that were already rocking the talent market. In this eBook, we lay out 12 recruiting plays that can automate key steps in your recruitment process, helping you reduce both the cost and the time it takes to hire the best candidates.

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ABCs of Data Normalization for B2B Marketers

It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. Well, marketers rely on this grouping to reach their goals.