Strategy Driven

MARCH 19, 2012

Mark Ethridge, then-publisher of the Charlotte Business Journal, novelist, Pulitzer Prize winning journalist, and my good friend and supporter, said that publishing Sales Moves was his most impactful marketing decision of 1992. It was the turning point in my career. Newspapers called wanting to publish the column.

Wireless 50

Wireless Loyalty Customer Loyalty Seminar 50

Harvard Business Review

JANUARY 20, 2011

exports to China (price is not a big factor driving China's demand for our jet engines or nuclear reactors). It then follows that we should not pressure China on this matter and instead push for greater market access and human rights reforms. Developing markets are together a bigger capital goods market today than developed markets.

Wireless 13

Wireless Price Marketing Engineering 13

Harvard Business Review

JUNE 16, 2016

Since 2011, General Electric has publicly stated it would spend more than $1 billion on developing sensors, wireless devices, and related software to install on its aircraft engines, power turbines, locomotive trains and other machinery. This truth could be very different from what the company thought it was or was marketing it as.

Productivity 8

Productivity Products Wireless Technology 8

Harvard Business Review

FEBRUARY 12, 2016

In 1933, General Motors President and CEO Alfred Sloan established the automobile industry’s first full-time consumer research department under the direction of Henry “Buck” Weaver, a pioneer in market-based decision making. Because of the exponential growth of social media in recent years, and the fact nearly half of U.S.

Media 8

Media Automotive Globalization Active Listening 8

Harvard Business Review

JUNE 13, 2014

Indeed, since the Industrial Revolution, innovators have made their inventions and knowledge freely available to rivals during the early stages of critical new technologies including textile technology, Bessemer steel production, the personal computer, wireless communications, and the Open Source software that powers the Internet.

Technology 9

Technology Wireless PR Innovation 9

Harvard Business Review

MARCH 6, 2015

Apple has a similar split , with 60% of its 2014 fourth-quarter revenue accounted for by international markets. American companies with strong performance in international markets frequently have a founder or a prominent executive on their team who is either from a foreign country or is a first-generation American. By customer base?

Company 8

Company Globalization Software Wireless 8

Harvard Business Review

JUNE 26, 2013

stock market to decline almost 1% before the news was revealed as a hoax. Train engineers to apply existing systems-engineering tools to security threats. Apart from those who work on specific niche applications, engineers who write software for embedded hardware systems don''t usually focus on security issues.

Engineering 8

Engineering Software Wireless Information Technology 8

Harvard Business Review

JUNE 19, 2017

From the target’s point of view, the logic of this deal depends on whether Whole Foods can present its offerings attractively through Alexa, integrate its stores and supply chain with Amazon’s growing logistics business, and, down the road, put to use Amazon’s powerful data analytics engine. How long will all this take?

Supply Chain 10

Supply Chain Real Estate Wireless Brand 10

Harvard Business Review

JUNE 21, 2013

Given the forecasts of uncertain global economic growth, we might expect companies to hold off from hiring new employees and to limit whatever international hiring they do to emerging markets. aerospace & defense, construction & engineering, industrial conglomerates, professional services, textiles); IT & Telecommunications (e.g.,

Telecommunications 9

Telecommunications Health Care Talent Management Biotechnology 9

Harvard Business Review

MARCH 8, 2012

Further, we'll see a roll-out of 4G wireless services across the country in 2012. As unit economics enable ever cheaper smart phones (the lowest price in the market is now $65), their penetration will rise. Indian entrepreneurs are feeling bullish about global markets. This expansion isn't just domestic.

Venture Capitalist 13

Venture Capitalist Entrepreneur Conference Wireless 13

Harvard Business Review

OCTOBER 29, 2012

Consider the recent phenomena of shoestring 3D design labs or the biofabrication labs at MIT , which are taking the plunge into synthetic biology with far fewer resources than the genetic engineers at government labs. But when it does come, it will not demand costly breakthrough innovation either in wireless technology or digital marketing.

Cost 8

Cost Innovation Wireless Disruptive Innovation 8

Harvard Business Review

JUNE 13, 2017

Given that this intervention could prevent more suffering than many wonder drugs, one would expect that there would be zero market for a breathing machine that didn’t make lung-preventive ventilation as easy as possible. When health systems insist on interoperable technologies, the market will respond.

Technology 8

Technology Health Care Wireless System 8

Harvard Business Review

AUGUST 6, 2013

Each research area has a unique focus: Business Unit Laboratories focus on specific markets, with near-term products; Sector Laboratories, on applications with 3-to-10 year time horizons; and Corporate Laboratories, on basic research with a time horizon of as long as 20 years. Richard Drew is just such an engineer.

Innovation 9

Innovation Engineering Wireless Resources 9

Harvard Business Review

FEBRUARY 26, 2016

Sensors, the cloud, mobile and broadband wireless, and other such technologies are increasing the flow of digitized information exponentially. The result is the reconstitution or destruction of industries, creation of new market spaces, and reshaping of old industry ecosystems. This is not guesswork.

Short-term 8

Short-term How To Venture Capitalist CFO 8

Harvard Business Review

JUNE 3, 2013

Is the problem that P&G produces outstanding specialists in marketing but not general managers who can run the business? aerospace & defense, construction & engineering, industrial conglomerates, professional services, textiles); IT & Telecommunications (e.g., Where was its leadership bench?

Succession 8

Succession Telecommunications Biotechnology Real Estate 8

Harvard Business Review

MARCH 28, 2014

Now it’s time for the law to play serious catch-up with a market that has continued moving quickly in unexpected directions. Conducting limited and carefully managed trials will unearth the remaining engineering and policy obstacles to a smooth transition.

Technology 8

Technology Information Technology Wireless Proposal 8

Harvard Business Review

JULY 30, 2013

A few weeks ago, I was a keynote speaker at a large international technology conference and one of the demonstrations to illustrate game-changing technology involved using an iPad and a high-speed connection to fully control three of the most powerful workstations engineers have access to. And if you don''t do it, someone else will.

CIO 8

CIO Innovation Technology Wireless 8

Harvard Business Review

JULY 16, 2013

aerospace & defense, construction & engineering, industrial conglomerates, professional services, textiles); IT & Telecommunications (e.g., computers & peripherals, electronic equipment & components, semiconductors, wireless telecommunication services); and Materials (e.g., chemicals, metals & mining, paper & forest products).

Telecommunications 8

Telecommunications Biotechnology Health Care Real Estate 8

Harvard Business Review

MARCH 16, 2015

AT&T, for example, had to switch its focus from traditional telecom services to wireless services, and this shift required employees with different skill sets. So the challenge was to have the broad marketing strategies with local adaptations.” Currency really had a big effect.”

CEO 8

CEO Stephenson Pharmaceuticals Globalization 8

Harvard Business Review

NOVEMBER 1, 2011

Our love of smart phones, mobile devices, and apps puts high-value data about us into the hands of legions of consumer marketers, and they're making the most of the opportunity. Don't delete or throw away those messages from wireless carriers labeled "Important Update About How We Use Information."

Telecommunications 9

Telecommunications Wireless Follow-up Information 9

Harvard Business Review

JUNE 29, 2017

The iPhone roared into the marketplace 10 years ago today, and overwhelmed the wireless world. Wireless is the same, but without the cat. Homogenized content, with far less diversity than an open market would support, was the result. Engineers gave it rave reviews, and investors were lined up.

Armstrong 8

Armstrong Wireless Succession Licensing 8

Harvard Business Review

FEBRUARY 16, 2018

While India remains a formidably challenging market, there are at least three reasons why global firms cannot overlook India without consequences. This means significant growth potential for multinationals who have core competencies in high-tech infrastructure solutions such as jet engines, turbines, CT scanners, and satellite communications.

Globalization 8

Globalization CAGR Class Marketing 8

Harvard Business Review

OCTOBER 24, 2014

The resulting GlowCap offering provides continuous, real-time communication to users and caregivers via a wireless connection. In IoT businesses, sales departments often struggle to determine how to best take a combined product and service to market. Engineering. These may involve new areas for the company (e.g.,

Productivity 8

Productivity Products Company Engineering 8

Harvard Business Review

AUGUST 18, 2015

Project Loon is such a moonshot project, providing internet access to remote regions by equipping balloons with wireless capabilities. Many tech companies have innovation- and engineering-driven cultures typical of nimble, improvisatory start-ups. Many have already built maturing, multi-billion dollar core businesses, however.

Strategy 8

Strategy Maturity Business Model Wireless 8

Harvard Business Review

AUGUST 23, 2017

At heart, the algorithms and computation are dedicated to unearthing novel patterns, which is what science, technology, markets, and the humanistic arts have done throughout the story of humankind. CAMP3 is a 26-person company, headquartered in Alpharetta, Georgia, that deploys and manages wireless sensor networks for agriculture.

Company 12

Company Training Technology Wireless 12

Harvard Business Review

AUGUST 7, 2017

This collaborative approach is no longer optional: No single company, deploying only its own products or services, can capture IoT’s value by itself, and certainly not with the speed required in today’s digital market. Insight Center. Crossing the Digital Divide. Sponsored by DXC Technology. How the best companies get up to speed.

Succession 8

Succession ROI Technology Operations 8

Harvard Business Review

MAY 9, 2013

When one person with a wireless connection can be an agency, a media company, or even a manufacturer, traditional advertising organizations have to change their culture, processes, structure, talent policies, resources, and even their business and revenue models in order to embrace the power of open systems being fueled by digital connectivity.

Advertising 9

Advertising Brand Innovation Creativity 9

Harvard Business Review

OCTOBER 14, 2016

The latest “report card” from the American Society of Civil Engineers gives the U.S. Americans today stand on the brink of next-generation wired and wireless networks that will offer speeds as much as 20 times faster than today’s best connections, making possible new applications and even new industries.

Wireless 8

Wireless Policies Proposal Banking 8