CEO Blog

MAY 31, 2017

So many of the examples he uses are of studies. For example - people who are buying a calculator for $20 are told by the clerk that the same item is on sale for $10 5 minutes away. They study what people really do - rather than what pure economics would say. The book is Misbehaving by Richard Thaler. Thaler is a university professor.

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Advertising Price Library Learning-by-Doing 100

CEO Blog

MAY 31, 2017

So many of the examples he uses are of studies. For example - people who are buying a calculator for $20 are told by the clerk that the same item is on sale for $10 5 minutes away. They study what people really do - rather than what pure economics would say. The book is Misbehaving by Richard Thaler. Thaler is a university professor.

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Advertising Price Library Learning-by-Doing 100

CEO Blog

AUGUST 2, 2015

Advertising air conditioners in the winter is an example of poor timing. N*S*A*T*F*R So an example: 1,000 people see a mention of Danby on Twitter. 125 Estill impression score Another example: 1,000 people have a Danby Compact Fridge in their office. Use a scale of 0 to 1. T - Timing of impression. Again use 0 to 1.

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Marketing Brand Advertising Productivity 100

CEO Blog

JUNE 7, 2011

The example he used was the steel business where the big steel mills were attacked at the bottom by low cost minimills. Another example would be Toyota that moved from the low end corolla eventually ending up selling Lexus. The example was Asustek outsourcing for Dell. First speaker is one of my favorites - Clay Christensen.

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Christensen Innovation Core Competence Outsourcing 154

CEO Blog

MARCH 14, 2013

They use a couple of examples and I am certain you could come up with a list for almost any trait. One example of a strength might be "Inspires and Motivates". Although according the the book, I should not have any aches or pains yet since I am Gen X (not a baby boomer) according to their dates 1955-1976.

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Books Review How To Training 145

CEO Blog

JUNE 24, 2018

It was an example of Danby Appliances tagging on to a news trend - and at the same time showing we do not take ourselves too seriously.) I do realize I am highly creative in the organization of business systems, negotiations and guerrilla marketing (I even thought our last press release was hilarious - see this.

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Press Release Creativity Trends Entrepreneur 100

CEO Blog

JULY 23, 2018

one example of this is people returning portable air conditioners not knowing they need to vent to the outside). If a customer has to call, we have failed. What about our product is not intuitive. I dislike manuals (people never read them anyways) but does the manual need to be improved? Or the labelling?

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CEO Blog

OCTOBER 8, 2012

It includes real life business examples. For example, Enron chose to hide issues and ultimately became a sham until it eventually all unraveled. There is always a temptation to think others have failed because they were not smart enough, did not work hard enough, it was the wrong time etc. The Wisdom of Failure has many great chapters.

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Efficiency Learning-by-Doing Price Course 147

CEO Blog

AUGUST 19, 2018

For example as a What, I could say “I need a list of people who sell appliances”. This could be a supplier or a customer (yes, people want to help you without being paid – of course you have to reciprocate). Or delegate to friends or other contacts.

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Delegation Short-term Long-term Outsourcing 173

CEO Blog

AUGUST 11, 2016

My real life example. Examples(and certainly not a definitive list but a start): 1 - Do a blog entry on it. These same ideas apply to promoting a product like a book. The obvious - develop a product with a viral co-efficient greater than 1 - meaning if you tell 100 people, you get more than 100 views or users. Enlist other bloggers.

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Media White Paper Press Release Simon 100

CEO Blog

JANUARY 2, 2017

I read a book - Checklist Manifesto written by a doctor with many examples of how checklists save lives. With New Years comes examination of my systems. He implemented checklist in operating rooms by being inspired by airline pilot checklists. It has inspired me to do my own checklist.

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Airlines Politics Operations System 100

CEO Blog

JANUARY 2, 2017

I read a book - Checklist Manifesto written by a doctor with many examples of how checklists save lives. With New Years comes examination of my systems. He implemented checklist in operating rooms by being inspired by airline pilot checklists. It has inspired me to do my own checklist.

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Airlines Politics Operations System 100

CEO Blog

MARCH 21, 2014

For example "It is December 2020. One of those is Living with Your Legacy in Mind: Building Lasting Value in Business and Life by Andrew Thorn. One way to set goals is to write a document dated in the future. I just finished my 5 mile run which seemed easy now that I weigh.". So titling a book with Legacy makes it interesting to me.

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Long-term Document Books Goal 157

CEO Blog

JULY 18, 2016

For example - Danby sells about 2,000,000 appliances per year. I always say more companies and people fail from perfection than speed. Of course for some things, like surgery, I want perfection. Lack of perfection can cost time. If 1% of the customers have problems or questions, that is 20,000 calls or emails.

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Cost Video Process CEO 100

CEO Blog

APRIL 22, 2018

It then goes through each principle – explaining what is meant and giving examples of how to apply it. It talks about 5 Principles of leadership – Model the Way, Inspire a Shared Vision, Challenge the Process, Enable others to Act and Encourage the Heart.

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Books Training Course Marketing 100

CEO Blog

SEPTEMBER 26, 2013

For example, if the acquired company gives 3 weeks holidays and the acquirer gives 2, consider changing all to 2 or grandfathering in the 3 week but not adding new people to it. There are lots of minor examples around dental coverage, free coffee, bonuses, working hours etc. This requires finesse.

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CEO Blog

OCTOBER 4, 2015

For example, I did a bit more yard work and cleaned up my den a bit - both chores that needed doing. For these I had to keep a paper list. 5 - read a book (I read some kindle books on my computer). What I did find is I got a number of things done that I would not have. I read more old fashioned books (I actually prefer these).

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Fashion Open-book Letter Banking 100

CEO Blog

FEBRUARY 18, 2019

This is a perfect example of the Power of While. Today I got a light work out in before my work out at the gym. I shovelled snow for 20 minutes. What can you do while you are doing something else. In this case, I could get the drive shovelled and get a bit of exercise. Last week the shovelling/chipping ice was more than just a light work out.

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Power Creativity Efficiency Article 100

CEO Blog

APRIL 17, 2017

For example - at Danby Appliance , we might target appliance stores. Many companies know who their target customers are. In many cases their targets are limited. There are only so many of them. So the key is persistence. One suggested process: 1 - call them and introduce yourself, get an email address. 3 - stop in for tea.

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COO Follow-up Reference Politics 113

CEO Blog

APRIL 5, 2013

This is one of those books that cites examples of companies going above and beyond for customers. He also applies the niceness principle to life in general - not just business. In short - it is less stressful to be nice and you get just as much result so you may as well be nice. I always find those inspirational.

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Company Media Stress Blog 169

CEO Blog

MAY 30, 2011

For example, I was going to suggest that there was a need to work out. Of course I love real CEOs with real examples. In reality it would make no difference if I skipped it. But then I tried to come up with the idea on what are the "must dos" and found that even those were choices created by our values. The book has 8 chapters.

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CEO Blog

SEPTEMBER 17, 2012

He gives an example of a tech support issue he has. For example, last week when Godaddy had the huge outage (originally thought to be the work of hackers but later released that it was internal issues), many of our sites were down and Twitter was the fastest way to check. He tweets and problem is solved in short order.

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Blog Content Influence Examples 113

CEO Blog

NOVEMBER 23, 2015

For example - flying a plane. Some are so captivating, I even go for longer walks so I can listen more. Some very complex things are best NOT handled with simple rules, rather a checklist works best. Perhaps the simple rule is to use the checklist.

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Sull Energy Tips Books 100

CEO Blog

FEBRUARY 15, 2016

For example, one vendor was giving away apples. I love shows from the marketing ideas I see that I can merge and morph into things we can do. I am also a bit of a critic - always thinking "how could they do it smarter". What a great idea - way better than the many other booths giving away candy. But the apples were big.

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Entrepreneur Blog Article Marketing 100

CEO Blog

JUNE 8, 2011

He showed an example of tutoring over the internet. He gave an interesting example of innovation from China - Rasors. $17 There is a movement toward complete personalization. A unique experience for each person. He is a big believer in globalizaton and the World is Flat type thinking. Decide what it is you want to invent or innovate.

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Innovation Offshoring Trends Outsourcing 140

CEO Blog

SEPTEMBER 27, 2011

The book cites many examples of great CEO Brands. Using real life examples helps with the impact. I was surprised there was a big enough market for CEO Branding but it really is about leadership branding in general so the potential audience is much larger. Your Brand is in essence your reputation.

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Brand CEO Books Review 133

CEO Blog

DECEMBER 24, 2011

For example, I never shower (and I like to shower daily) without doing 2 minutes of hard exercise first. Horsager cites numerous examples of low trust and explains the damage that causes. I am thinking about writing a book called the 2 minute solution (or perhaps the 3 minute solution). Fill it with habits that take 2 minutes.

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Bottom-up Books Efficiency Examples 133

CEO Blog

SEPTEMBER 30, 2013

Using the same workout example - if I show up at the gym - I work out. I plan it - then I do it. They also talked about the Zeigaravik effect. Just starting something often creates success. Again, this is a habit that works for me. They talked about the balance between short and long term.

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Positioning Short-term Long-term Project 182

CEO Blog

APRIL 17, 2017

For example - at Danby Appliance , we might target appliance stores. Many companies know who their target customers are. In many cases their targets are limited. There are only so many of them. So the key is persistence. One suggested process: 1 - call them and introduce yourself, get an email address. 3 - stop in for tea.

COO 100

COO Follow-up Reference Politics 100

CEO Blog

JULY 5, 2016

Some examples she speaks about: 1 - Using the power of surprise to get attention. I am not smart enough to know exactly what that is but she writes scientifically (which I love) with proper research. Much of the approach to me echoes what a psychologist would do. 2 - Using cues and tying to emotion. 3 - Creating distinctiveness.

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Simon Content Advertising Audience 100

CEO Blog

SEPTEMBER 29, 2015

Since it is a book about advertising, it has lots of real life examples of campaigns which I found made the book interesting. He says it does not bother him but I suspect it does. And as I read the book, I came to think he might actually be a good guy. At one point Deutsch walked past the desk of a couple of his creative staff.

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Advertising Creativity Definition Books 100

CEO Blog

JUNE 13, 2013

Pink did give a marketing example. Best example of this is Regan "are you better off today than you were 4 years ago". (Interestingly, I am near the middle of the scale when I do the Meyers Briggs test - just like most people are). So the message in sales is "be more like yourself". Personal and specific asks work.

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Letter Disintermediation Innovation Meyer 124

CEO Blog

JANUARY 27, 2018

For example – ordering dinner when the menu is only Chinese. None of the streets (all cobblestone) are straight and the old city is quite large so it is easy to get lost (although there are maps every couple of blocks which helps immensely). Lijiang is a bit of a tourist destination for people in China. Very few non-chinese.

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Marketing Class Blog Definition 177

CEO Blog

JANUARY 23, 2012

An example: " Be Confident But Not Really Sure. I read a neat little book by Harvard Business Review that is just called Management Tips. It is divided into 3 sections - Managing Yourself, Managing Your Team and Managing Your Business. Each page is a short stand alone tip. There are about 200 tips.

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Tips Management Resistance Definition 145

CEO Blog

DECEMBER 5, 2016

Each start with a unique string of characters, numbers and symbols (We will say password321$ for example purposes) - something I can remember then: 1 - append the name of the site on the end. Here are 4 increasingly complex ways to generate unique memorable passwords.

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Banking Learning-by-Doing Examples Process 100

CEO Blog

DECEMBER 5, 2016

Each start with a unique string of characters, numbers and symbols (We will say password321$ for example purposes) - something I can remember then: 1 - append the name of the site on the end. Here are 4 increasingly complex ways to generate unique memorable passwords.

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Banking Learning-by-Doing Examples Process 100

CEO Blog

JANUARY 13, 2013

For example, if you are signing up a subscriber who pays $10 per month and the cost to get a customer is $50 is this a good decision? Clearly this approach does not work if you are selling big ticket items or things that people do not place the order right away for. And sometimes there needs to be some assumptions.

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Marketing Cost Engineering Analysis 157