Harvard Business Review

OCTOBER 30, 2014

Nowhere else in the executive suite of a typical corporation are two functions as closely intertwined as sales and marketing. Yet for all the shared responsibility, the marketing and sales relationship has often been a contentious and lopsided one, with sales dominating in B2B sectors while marketing leads in B2C ones.

Marketing 11

Marketing Guidelines B2C Analysis 11

Harvard Business Review

NOVEMBER 5, 2015

Marketing analytics is becoming big business. of their marketing budgets on analytics and expect to spend 11.1% In the end, analytics effectiveness boils down to two questions: Do marketing analytics improve profits or ROI? And are companies using marketing analytics effectively? For marketing ROI, the figure is 0.61%.

Marketing 8

Marketing ROI Metrics B2C 8

Harvard Business Review

NOVEMBER 20, 2015

More than 190 member countries committed to “eliminate poverty in all its forms everywhere” by 2030, together with 16 other “big, hairy, audacious goals” — to use Jim Collins’ memorable phrase. Third, the goals cannot be realized without business participation. during the assembly. The case is clear.

Goal 8

Goal Supply Chain Development Globalization 8

Harvard Business Review

OCTOBER 24, 2018

Take the case of Dominic Barton, who served as the Global Managing Director of McKinsey & Company from 2009-2018. When I later became head of McKinsey Asia, he helped me see that I had to hire a solid COO to work with me—which substantially increased my leadership effectiveness in that bigger role.”

Skills 15

Skills McKinsey COO Handbook 15

Harvard Business Review

MAY 9, 2012

1) Believe in your power to make markets efficient — but abandon the efficient market dogma. The global financial markets are an extraordinary information processing engine. Assuming the market is perfectly efficient, it appears, merely damns it to inefficiency. There can be no contradiction, or so the theory goes.

Marketing 11

Marketing Power Short-term Long-term 11

Harvard Business Review

AUGUST 8, 2018

According to research by McKinsey , up to half of new-leader transitions fail within two years. Lateral relationships will vary by industry, but let’s take one example. A senior director of marketing reports to an executive with broader responsibilities, who in turn reports to the global VP of marketing.

Learning Curve 14

Learning Curve McKinsey Goal Planning 14

Harvard Business Review

OCTOBER 17, 2012

In one recent McKinsey study, only 24% of respondents felt that their company wouldn't benefit from a more robust pipeline of new ideas. Operational goals like productivity, predictability and alignment are woven deeply into management systems and processes. Want some hard evidence? This is hardly surprising.

Innovation 15

Innovation Process Competitive Advantage McKinsey 15

Harvard Business Review

JANUARY 12, 2018

Robo-advisors, which were introduced in 2008 , are steadily eating up market share from their human counterparts much the way that Amazon and Netflix have taken share from Walmart and Regal Cinemas. Their goal was to hit the lowest possible price point, and to appeal to “digital native” customers. will grow to U.S. $5

Consultative 8

Consultative Strategy Advice McKinsey 8

Harvard Business Review

JANUARY 16, 2013

A lot of companies congratulate themselves on having a "social media presence" — by which they mean a Twitter following and Facebook likes and a marketing plan that uses social networks. But some 70% of the extra profit to be made through social technologies has nothing to do with marketing. Integration. into the core.

Media 9

Media McKinsey Supply Chain Telecommunications 9

Harvard Business Review

FEBRUARY 20, 2018

In 2015, there were 7 million jobs that required some level of coding skills , and programming jobs are growing 12% faster than market average. will fall short of this goal by 5 million workers. Unfortunately, a huge section of the workforce cannot capitalize on these opportunities. At current graduation rates, the U.S.

Company 8

Company Training Technology McKinsey 8

Harvard Business Review

DECEMBER 16, 2016

Back in 2011, the McKinsey Global Institute published a report on the transformational potential of big data—and it would take a supercomputer to process all of the articles that have appeared since then urging companies to get on board before some digital disruptor renders them obsolete.

Industry 8

Industry McKinsey Early Adopters Rate of Return 8

Harvard Business Review

JULY 17, 2017

Eastman Kodak is the textbook case for failing to prioritize an innovation agenda; business schools around the world study the ramifications of the company’s ill-fated decision to ignore the digital photography market until it was too late. The Future of Financial Services. This focus on people is key.

Industry 13

Industry Short-term Planning Long-term 13

Harvard Business Review

DECEMBER 22, 2010

No wonder that a 2008 McKinsey survey found that only 20% of senior executives believe that their corporate philanthropy is effective in achieving social goals. Given that companies are putting more than $14 billion a year into charitable causes, measuring results and ensuring real social impact should be important goals.

Core Competence 15

Core Competence Market Segmentation Globalization Reputation 15

Harvard Business Review

DECEMBER 4, 2017

Tactics include, for example, labeling claims and how to be clear about what standards we might want to develop, and also about disclosure, when he mentions materiality. For example, installing a rapidly deployable flood barrier around your campus can help keep your buildings operational during megastorms.

Project 8

Project Advice Henderson Short-term 8

Harvard Business Review

JULY 17, 2017

and the EU15 is doing some type of independent work, according to the McKinsey Global Institute , and 42% of U.S. For example, a company may hire an accounts payable professional to help cover a particularly busy time period or to backfill for someone on leave. Twenty to thirty percent of the workforce in the U.S.

Real Estate 8

Real Estate Health Care Analysis Survey 8

Harvard Business Review

OCTOBER 10, 2017

A recent McKinsey report found that while 84% of corporate executives think innovation is key to achieving growth objectives, only 6% are satisfied with the innovation performance of their firm. IBM research , for example, has consistently made breakthroughs in a number of fields long before their commercial value became clear.

Innovation 8

Innovation P&L ROI Long-term 8

Harvard Business Review

SEPTEMBER 26, 2011

Volatility has returned to global markets, and consumer and business confidence is once again slipping. In scores of conversations I've had with business leaders, pension fund trustees, asset managers, employer associations, and NGOs since I first issued this call in HBR , everyone has agreed with the goal. In the U.S.,

Long-term 8

Long-term CEO Short-term McKinsey 8

Harvard Business Review

MARCH 22, 2012

In China, both multinational and Chinese companies are finding their dramatic growth goals constrained by the challenges of finding capable leaders at both the senior and middle management levels. Here are a few suggestions for turning multicultural career goals into action: 1. Find environments that encourage global development.

Globalization 11

Globalization Development Short-term Career 11

Harvard Business Review

AUGUST 30, 2018

Although cross-border data flows grew 45x between 2005 and 2014, according to a McKinsey analysis , events since 2014 have pushed the pendulum to swing away from unconstrained data globalization. Still others hope to create market barriers for global companies — a form of digital protectionism.

Supply Chain 9

Supply Chain Globalization GAAP Policies 9

Harvard Business Review

MARCH 3, 2015

” Companies measure the market results of their sales investments. Consider: The most common metrics for evaluating social media are likes, tweets, reviews, and click-through-rates (CTRs) for online ads — not cause-and-effect links between the medium and market results. There is justifiable skepticism about this data.

Media 8

Media Advertising Public Relations Forrester 8

Harvard Business Review

AUGUST 29, 2017

According to a recent McKinsey Global Institute report , the number of people in the global labor force will reach 3.5 For example, a French employee at Rakuten found commonality with his Japanese coworkers by recognizing that both cultures are results-oriented and prone to analyzing processes for how they could be improved.

Succession 15

Succession Globalization Tacit Knowledge GDP 15

Harvard Business Review

JUNE 10, 2016

Purchasing, for example, is moving to automated bots, with 15%–20% of total spend already sourced through e-platforms. For example, AI applications can take over the time-consuming tasks of initiating contact with a sales lead and then qualifying, following up, and sustaining the lead. What are the legal and risk implications?

Development 8

Development Technology Competitive Advantage Learning-by-Doing 8

Harvard Business Review

JANUARY 11, 2016

In our experience at McKinsey, creating this ideal partnership usually requires the CFO to become more directly and deeply involved in strategy development. Working together, finance and strategy executives can forge better links between resource allocation and strategic goals. There are two reasons for this.

Strategy 8

Strategy CFO Finance Short-term 8

Harvard Business Review

OCTOBER 25, 2011

Michael Mauboussin of Legg Mason Capital Management, Dominic Barton of McKinsey, and Charles Elson of the University of Delaware have addressed the topic in this forum. But incentives matter and they are essential to transitioning from a culture focused on maximizing short-term profits to one whose goal is maximizing long-term value.

Short-term 13

Short-term Long-term Incentives Objective 13

Harvard Business Review

MARCH 24, 2014

The simple digitization of existing insurance processes (allowing quotes to go straight through processing, for example, and rapid product configuration) could yield strong improvement to operating profit margins. In a recent McKinsey survey of the digital practices of more than 30 leading U.S.

Insurance 8

Insurance Company Maturity Decentralization 8

Harvard Business Review

JULY 2, 2012

McKinsey & Co. For example, a client recently quantified the millions of dollars it annually saves retailers by being better — through reducing product returns — and prospective customers responded with excitement. There are three reasons why "better pricing" should be your company's top priority.

Price 14

Price Strategy P&L Incentives 14

Harvard Business Review

FEBRUARY 10, 2017

According to one McKinsey study , the success rate for organizational redesign efforts is less than 25%. What are our markets? Product innovation sits at the intersection of R&D, marketing, and business intelligence. Hierarchy, as an example, is simply a way to link vertically integrated tasks. Who is our customer?

Competitive Advantage 8

Competitive Advantage Supply Chain Bureaucracy McKinsey 8

Harvard Business Review

DECEMBER 11, 2018

Well, Angelia, according to a recent study by McKinsey, over $1.3 And then you think about how new entrants come into the market. They will create a campaign with a celebrity on YouTube very fast, get all of that to market, create a whole lot of buzz around it. Let me give you an example of that. What’s behind it?

Content 8

Content Crisis Apparel Learning-by-Doing 8

Harvard Business Review

JANUARY 19, 2017

Jane is a marketing director at a technology firm, where she manages a small team, works late, and travels once per quarter. A 2015 study from McKinsey and LeanIn.org found that “women in senior management are seven times more likely than men at the same level to say they do more than half of the housework.”

Delegation 8

Delegation Outsourcing Insurance Loyalty 8

Harvard Business Review

OCTOBER 19, 2012

At the same time, we wanted to enable our co-producing partners to work with local educators, writers, and producers to craft the specific early childhood educational goals unique to their own countries. According to Rosenfeld, "unlike most of the other markets in which we co-produce, Sesame Street had never been broadcast in India.

Globalization 8

Globalization Power Workshop Brand 8

Harvard Business Review

NOVEMBER 30, 2016

And a balance is necessary if you want to access untapped market spaces, retain top talent, and get a competitive edge over competitors. CEOs who want to build trust in their meritocracies know how hard they have to encourage their colleagues to discover and get to know people who represent the talent and markets of the future.

CEO 8

CEO Company Bottom-up Learning-by-Doing 8

Harvard Business Review

MARCH 8, 2016

This has big implications for businesses, entrepreneurs, and innovators seeking growth beyond their home markets: there just isn’t a one-size-fits-all app or approach to building scale in the global digital economy. The ASEAN region is an example of how benchmarking works. A Case Study of Digital Catch-up in the ASEAN.

Benchmarking 8

Benchmarking Policies Globalization Long-term 8

Harvard Business Review

MARCH 7, 2012

competitiveness, for example, and the 2010 study of U.S. multinationals by the McKinsey Global Institute. Foreign expansion can fuel employment growth at home in areas like manufacturing, logistics, R&D, design, marketing, finance, and management. But to spark that growth, U.S.

Globalization 9

Globalization Rivkin Supply Chain Trends 9

Harvard Business Review

JUNE 13, 2018

No one likes to feel as if they’re being watched, yet with technology continuing to mature, we have found ourselves entrenched in a marketing machine that has become far too intimate for anyone’s liking. Data-Driven Marketing. The power of digital is so great that brands have started to abuse it. Insight Center.

Marketing 10

Marketing Brand Storytelling ROI 10

Harvard Business Review

DECEMBER 24, 2015

But social media marketing can offer B2B marketers a range of benefits if they take advantage of it, from increasing engagement and influencing decision making before the sales call to customizing sales messages and enhancing their company’s reputation. Identify your key audience and goals to achieve.

B2B 8

B2B Media B2C Marketing 8

Ask Atma

JANUARY 2, 2011

And the Fundaments of managing by objectives : Cascading of organizational goals and objectives, (For example, a top level goal of increasing sales by 20% over a defined period may require a bottom level goal of increasing marketing effectiveness or marketing coverage in order to reach the sales set.).

Management 40

Management CRM Objective Human Resources 40

Harvard Business Review

FEBRUARY 5, 2018

Instead, translators play a critical role in bridging the technical expertise of data engineers and data scientists with the operational expertise of marketing, supply chain, manufacturing, risk, and other frontline managers. One global steel company, for example, is training 300 managers in a one-year learning program.

Supply Chain 8

Supply Chain McKinsey Engineering Agility 8