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AI Storytelling

Decker Communication

Problems arise when advancements in technology outpace the ability of technology companies to effectively communicate their value. The global advertising company seeks increased client spending for their AI platform, but their account managers and product people can’t explain how the AI platform works. Buyers expect to be wowed.

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2020 Top CHRO List – The People Leaders To Watch

N2Growth Blog

While Chief Digital/Technology Officers or Chief Marketing Officers are often tagged with the innovator label, it is the CHRO who is the real innovator in 2020. Remember, it’s the people and culture who enable technology and marketing success – not the other way around. ?. and a development manager at Oracle Corp.

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Taking a Look at the Future of Oil and Gas Industry

Strategy Driven

Renewable technology is gaining ground left and right. Sustainable technology is getting cheaper as time rolls by. What is more, the adoption of new technologies will facilitate oil and gas operations. Technology also gives the oil and gas industry a chance to wash its face. The Green Revolution. The Bleeding Edge.

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How Food Marketing Will Change Post-Pandemic

Strategy Driven

That in turn, must incorporate green technology and sustainable design. However, if it’s too bright it can also signify danger, i.e. red mushrooms in the wild. For example, vitamin D is well known to help with our immune system growing stronger. Older customers. So, color choice is just as important as color scheme.

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Brand Exposure

N2Growth Blog

Have you figured out how to apply the laws of scarcity to brand management? While a brand without exposure is not much of a brand, I consistently find that brand exposure is an aspect of brand management that is all too often overlooked as a success metric. If not, then this post is for you. will go into decline.

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How to grow sales on a downsized marketing budget

Strategy Driven

But with advances in technology, today it’s possible to get it done in days, not months or years, and take immediate action on the insights to boost your bottom line. Rob earned his bachelor’s degree in economics from Dartmouth College and his Master of Business Administration in general management from Harvard Business School.

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How to Compete Like the World’s Most Innovative Leaders

Skip Prichard

Whether you have invented an amazing new technology or product, you could still fail. For example, he worked purposefully to fashion an image of himself as a hardworking, hands-on inventor (he once reportedly smeared soot on his hands and face before an interview to bolster that reputation). [1] Innovation Capital.